Exploring new materials & methods as a source of inspiration to create a unique brand position

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Information about Exploring new materials & methods as a source of inspiration to create a...

Published on March 6, 2014

Author: sonia2190

Source: slideshare.net


Ms.Sonia Agarwal, CEO of WHITENIFE speaks about how to explore new materials and methods as a source of inspiration to create a unique brand position.

“Exploring new materials and methods as a source of inspiration to create a unique brand position.”

How are the Flintstones different than the Jetsons?

How does fashion evolve with changing technology & available materials?

What is Innovation?

It is a new product or method that creates a larger a positive impact than the existing alternatives. “It distinguishes between a leader & a follower” Steve Jobs

Material Aesthetics Application/ Usage Innovation Design Ergonomics Mechanics Business Model

MASS PRODUCED LOW COST MATERIALS = CHEAP PRODUCT Importance of Design, quality, durability, researched creativity is low.

High Material Cost High Design Cost Complex & expensive making process. Security/Insurance cost Customer Retail Experience = HIGH PRICED PRODUCT

Do we need to innovate?

WHY DO WE NEED TO INNOVATE? The global apparel market was valued at US$1.7 trillion in 2012 and employs approximately 75 million people. This does not include the $16.5 Billion Fashion Accessory market, which is expected to grow faster than the fashion apparel market.

Innovate. Differentiate. Stay Ahead.

What type of trends do we need to follow to stay ahead of the curve?

Design Material Product Category Macroeconomic Process Trends Consumer Buying

Old Material Old Material Old Design New Design New Material New Material Old Design New Design

Old Material Old Design Old Material New Design New Material Old Design New Material New Design • Heavy Competition, Low Innovation. • Focused on resale values • Locked in on design & material front • Difficult to differentiate, Low Brand Loyalty, Exceptional Design Concepts • May result in a fad • Heavily relies on material to drive brand. • Innovation, Genius, Avant Grade • Important to create awareness • Importance to understand the material

To be an established luxury fashion house that understands design, appreciates high quality craftsmanship by using only animal friendly material.

What is it to design with Elfh?

PROPERTIES OF ELFH 89% similar to genuine Elephant ivory Made in Europe Exclusively available thru WHITENIFE. Excellent Mechanical Machinability Allows for intricate designing- 0.01mm intricacy Minimum Breakage Risk High Quality Surface Easy Maintenance & Cleaning Hydrolysis Resistant

What is it to be a designer at WHITENIFE?


Lets get designing. Groups of 10 Design three pieces of accessory with the material in front of you as the core material.

What does your company stand for? What do you want to design? For whom are you designing? What are you designing with? What is the design? Is the design feasible?

CONSTRUCT OF A GOOD DESIGN Material Process Artwork

Why incorporate new materials?

Facebook: /WHITENIFE www.whitenife.com Twitter: @Whitenife

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