Published on March 6, 2014
“Exploring new materials and methods as a source of inspiration to create a unique brand position.”
How are the Flintstones different than the Jetsons?
How does fashion evolve with changing technology & available materials?
What is Innovation?
It is a new product or method that creates a larger a positive impact than the existing alternatives. “It distinguishes between a leader & a follower” Steve Jobs
Material Aesthetics Application/ Usage Innovation Design Ergonomics Mechanics Business Model
MASS PRODUCED LOW COST MATERIALS = CHEAP PRODUCT Importance of Design, quality, durability, researched creativity is low.
High Material Cost High Design Cost Complex & expensive making process. Security/Insurance cost Customer Retail Experience = HIGH PRICED PRODUCT
Do we need to innovate?
WHY DO WE NEED TO INNOVATE? The global apparel market was valued at US$1.7 trillion in 2012 and employs approximately 75 million people. This does not include the $16.5 Billion Fashion Accessory market, which is expected to grow faster than the fashion apparel market.
Innovate. Differentiate. Stay Ahead.
What type of trends do we need to follow to stay ahead of the curve?
Design Material Product Category Macroeconomic Process Trends Consumer Buying
Old Material Old Material Old Design New Design New Material New Material Old Design New Design
Old Material Old Design Old Material New Design New Material Old Design New Material New Design • Heavy Competition, Low Innovation. • Focused on resale values • Locked in on design & material front • Difficult to differentiate, Low Brand Loyalty, Exceptional Design Concepts • May result in a fad • Heavily relies on material to drive brand. • Innovation, Genius, Avant Grade • Important to create awareness • Importance to understand the material
To be an established luxury fashion house that understands design, appreciates high quality craftsmanship by using only animal friendly material.
What is it to design with Elfh?
PROPERTIES OF ELFH 89% similar to genuine Elephant ivory Made in Europe Exclusively available thru WHITENIFE. Excellent Mechanical Machinability Allows for intricate designing- 0.01mm intricacy Minimum Breakage Risk High Quality Surface Easy Maintenance & Cleaning Hydrolysis Resistant
What is it to be a designer at WHITENIFE?
REFRESHINGLY DIFFERENT CREATIVE QUIRKY QUICK LEARNER WITTY ONE OF A KIND PASSIONATE ELEGANT OPTIMISTIC TECHNICALLY SOUND CLASSY HARD-WORKING PATIENT ROMANTIC COMPASSIONATE DREAMY SENSE OF HUMOR HAPPY BOLD EXPLORERS
Lets get designing. Groups of 10 Design three pieces of accessory with the material in front of you as the core material.
What does your company stand for? What do you want to design? For whom are you designing? What are you designing with? What is the design? Is the design feasible?
CONSTRUCT OF A GOOD DESIGN Material Process Artwork
Why incorporate new materials?
Facebook: /WHITENIFE www.whitenife.com Twitter: @Whitenife
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