Exploiting Complexity with SenseMaker®

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Information about Exploiting Complexity with SenseMaker®
Business & Mgmt

Published on February 18, 2014

Author: Marcusguest

Source: slideshare.net

Exploiting Complexity ! with SenseMaker® www.narrativeinsights.com

To exploit opportunities in a complex hyper-connected world organisations must occupy multiple intersections of knowledge flows Complex environments …! ✦ Have extremely large numbers ! ✦ Have non-linear interactions and consequences! ✦ Have history, but are constantly emerging ! ✦ Are predictable only in hindsight ! ✦ Change as we engage with them! ! ❌… resist command and control !2 Exploitation strategies must ...! 1. Openly engage multiple networks! 2. Discover critical signals early! 3. Understand underlying drivers! 4. Launch probes to test ideas! 5. Monitor for emergence! ✅ … have rigorous external focus ““Developing policies and plans to deal with wicked challenges requires the integration of diverse insights, experience, and expertise.”! Peter Ho, senior advisor for the Centre for Strategic Futures in Singapore

SenseMaker® brings multiple perspectives to address complex issues and increase awareness of what's really happening Advanced research ! Informed perspectives on acute issues! Decision-support ! Enhancing pattern-recognition intelligence! Continuous monitoring ! Tracking emerging changes in real-time “A complex world can only be described through soft data.” ! John Kay - Professor of Economics, LSE !3 CONSUMER GOVERNMENTBUSINESS 37% 21% 17% 7% 5% 1% Key people share mass! experiences online Deep layers of meaning ! added by respondents Essential correlations and perspectives visualised Increases feedback speed Increases! feedback reliability Decreases analysis costs

Giving leaders an intimate feel for the origins and dynamics of the waves of change they’re riding !4 Discover ‘Weak Signals’:! 1. Divergent perspectives! 2. Challenges to assumptions ! 3. Emerging issues ! ! …use multiple filters to explore compelling patterns more deeply… ! ! …zoom in on experiences to uncover underlying behaviours and attitudes. ! ! Experience Database … The main issue I face in my work is … Workload Workload Recognition/RewardsManagement Recognition/RewardsManagement Department A Department B 47% 42% Significant divergence in response patterns across departments EXAMPLE “ Since we merged there’s no-one to approve anything. It’s why we lost the X account - we couldn’t agree to their new terms in time and they went elsewhere… “! Frustrated Account Manager! with 2 years experience! sharing 3 month old story Blue dots contain experiences

! Chief Customer Officer! ! Understand what’s driving customer behaviour! ! Chief People Officer ! ! Bring employee knowledge and insights into action! ! Chief Marketing Officer! ! Detect emerging opportunities ahead of rivals ! ! Chief Operations Officer ! ! Amplify innovation and monitor effectiveness ! ! Chief Risk Officer ! ! Map and influence risk attitudes and behaviour Enhancing exploration and discovery capabilities lets leaders tackle intractable issues and monitor impact in real-time !5 “It ain’t what you don’t know that gets you into trouble;! It’s what you think you know for sure that just ain’t so.” ! Mark Twain ✅ Gather experiences key people ! consider important to share ✅ Visually present perspectives ! revealing patterns of critical issues ✅ Provide knowledge-database to ! trigger innovative breakthroughs ✅ Continuously evaluate impact ! of strategies to guide scaling What SenseMaker® will do for you…

! UNDP! ! Multiple Projects! ! UNDP rules on staff efficiency; discrimination against residents of Chernobyl; Integration of Roma! Yorkshire Water (UK)! ! Service Delivery & Investment Issues! Uncovering trends in previous customer satisfaction surveys; detecting potential service delivery issues; shaping proposals for future investment ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety SenseMaker® is helping organisations globally navigate complexity better than their competitors ! Pfizer (Europe)! Sales Improvement! Engage the European sales force to address issues with sales performance - using insights to drive major sales conference and follow-up strategies ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety ! Anglo-American (South Africa)! ! Mining Safety: A Business Imperative! Engaging multiple stakeholders to generate new insights into the complex challenges of mine safety and create new breakthroughs towards safety ! Government of Singapore! ! Risk Assessment & Horizon Scanning! Providing early alerts on potential threats to national security through building government networks and seeking early indicators of change ! Russian Government and KPMG! Taking the Investor Perspective! Discovering what foreign investors really think of the business climates in Russia’s regions - proposals for immediate strategic focus

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