Explainer videos_explained_final

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Information about Explainer videos_explained_final

Published on March 13, 2014

Author: WhiteIdeasMedia

Source: slideshare.net


Explainer videos are one of the most effective way to connect with your online audience. They decrease bounce rate and significantly increase conversion. Videos are sharable and are more likely to go viral over mediums such as Whatsapp, Facebook, Twitter, Linkedin and a number of sites thereby driving more traffic to your website. Forrester Research indicates that websites with videos are 50 times more likely to appear on first page of Google. Animated Video have universal appeal - in In less than a minute, a well-made explainer video will show your customer what they need to know about your business.It shows your potential customers your product or service in action - thereby reinforcing need. White Ideas Media helps you build a compelling narrative where the message is the paramount, reinforced with a great script, storyboard, animation and sound design making the explainer video entertaining and informative where your brand shines.


Explainer video is a perfect tool for 1. Business story 2. Product overview 3. Service or solution 4. DIY videos 5. Presentation of complex ideas 6. Testimonials 7. Answer to any what, why and how

Explainer videos can be of different styles 1. Icon 2. Cut out 3. Character 4. Expressions 5. Whiteboard 6. Live action with motion graphics

Why use video? 1. Websites with videos are 50 times more likely to appear on first page of Google 2. Visitors who view videos are 64-85% more likely to purchase after watching a video 3. Shoppers who viewed video on stacks and stacks product pages are 144% more likely to “add to cart" than other shoppers 4. Impact research indicates 60 seconds video is worth 1.8 million words 5. Explainer video are not expensive thus sustainable Source : Unbounce.com, Forrester Research,Internet Retailer, April 2010, March 2011, October 2011

A good explainer video is made of 1. Catchy story line 2. Engaging script 3. Smooth animation 4. Quality sound design 5. And perfect length


And what if you want video that are longer ? Or in a series ? For a 2 minutes long video ICON: $1200/ INR 72,000 CUT OUT: $1200/ INR 72,000 CHARACTER: $1450/ INR 87,000 EXPRESSIONS: $1600/ INR 96,000 WHITE BOARD: $1600/ INR 96,000 For 6 videos order (for 2 minutes long video) ICON: $1000/ INR 60,000 CUT OUT: $1000/ INR 60,000 CHARACTER: $1250/ INR 75,000 EXPRESSIONS: $1400/ INR 84,000 WHITE BOARD: $1400/ INR 84,000

Who are we? White Ideas Media is the go-to marketing partner for: 1. Start-ups who need experienced hands for market penetration 2. SMBs that are restricted to build full-fledged in-house team 3. Companies that need support for specific marketing initiatives 4. Agencies that need external support to fulfil customer requirements 5. Anyone who has marketing plan but need help with execution

What we do? 1. Research and Strategy 2. Content Strategy and Development Websites, Collateral, Blogs, White Papers, Case Studies, Newsletters 3. Digital Marketing Social media, Advertisements, email Campaigns, SEO, Explainer Videos, Search Engine Marketing, Mobile Marketing, Analytics 4. Product Launches Conceptualization, Brand Identity, Microsites, Communication, Digital media, Mobile apps 5. Industry Outreach Events, PR, Awards, Directories

Why us? 1. Formalize marketing function without adding overhead to business 2. Collective experience of over three decades in global markets 3. Creativity of an agency, professionalism of an IT corporate 4. Methodical approach to solution definition and execution 5. Competitive pricing and offshore advantage

Customer landscape 1. Social Commerce Software Product Collateral development, Blogs, Social media, B2C campaigns strategy, Tradeshow support, Digital marketing 2. Information and e-commerce Portal Content development and Social media guideline setting 3. Learning Solutions Company Collateral development and Digital guideline setting 4. Sports Management Company Brand identity and collateral

Write to us and get a quote today : E-mail : talktous@whiteideasmedia.com Twitter : @WhiteIdeasMedia Phone : +91 9890171116 (India), +91 9923074441 (India),+1 617 981 6380 (US)

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