Expectations of a trailer survey- results

67 %
33 %
Information about Expectations of a trailer survey- results
Entertainment

Published on March 14, 2014

Author: steviemerrygold

Source: authorstream.com

Expectations of a trailer survey- results: Expectations of a trailer survey- results By Stevie Smithers Question 1- Do you believe the length of a trailer is central to the impact and appeal it has on the audience? If so is a short or long trailer better in your opinion?: From the audience we surveyed we gained a general opinion that the length of a trailer depends on what genre the film is. However 70 percent of the people we asked said they feel a trailer is most beneficial when its long. They said this gives a better idea of the story and plot and encourages them more to want to watch the film. The remaining 30 percent responded with that they prefer a short trailer that’s; short, sweet and to the point. Opinions said this creates more mystery and is more exciting for a viewer to wonder what's going on. Question 1- Do you believe the length of a trailer is central to the impact and appeal it has on the audience? If so is a short or long trailer better in your opinion? Question 2- What should be included in a trailer?: Question 2- What should be included in a trailer? The options for this question were as follows… Brief Summary- 55 percent of people said a brief summary is all a trailer should be. It should offer thrill and excitement to entice people but should not give too much away. The Plot- Only 10 percent of people said the plot is essential. Although the plot has to be looked at slightly not many people agreed it should be focused on in a trailer. Featuring Cast- 35 percent of people said it is important to show and credit the featuring cast as popular actors and actresses may help to attract a wider audience due to their status. However a lot of people said they think all of the above should be included in a film trailer and chose an additional option of ‘all’ as well. This showed us what was expected to from our trailer and what we must include. Question 3- How much of the story should be included in its trailer?: Question 3- How much of the story should be included in its trailer? Brief Summary- Half the people we surveyed chose this option. They said it is important to give an audience a taster of what they can expect to attract them. But it is important not to give too much away, to leave questions in the viewers mind in anticipation to watch the film. In Detail- Only 20 percent of people said details are needed in a trailer. It was said that it is vital to some views to know exactly what the film includes so that they don’t feel disappointed after viewing it. Full Summary without details of plot – The remanding 30 percent of people chose this option. These people said half way between both the above options is best and is what would personally catch their attention and interest most. Question 4- Do you think text should be used to create mystery and suspense?: Question 4- Do you think text should be used to create mystery and suspense? A massive 100 percent of people we asked said definitely, text and titles should be used to create mystery and suspense. People explained that the use of rhetorical questions and text in a trailer heightens the excitement and appeal to an audience. They make a viewer really involved and interested in the story line and encourages them to view the film on release. It was also said that tittles and text are especially vital in certain genres such as horror, thriller, action, and romantic comedies. This helped us to decide that we would definitely include tittles and rhetorical questions in our trailer to help attract our audience. Question 5- Does music or voice overs increase the appeal of a trailer more in your opinion?: Question 5- Does music or voice overs increase the appeal of a trailer more in your opinion? Music- 25 percent of people we surveyed said that music is the most important way of increasing the appeal of a trailer to an audience. Memorable and distinctive music can be a vital key aspect to the overall success and appeal of a trailer and film. Voice Overs- 10 percent of the audience in our survey said a voice over is much more personal and inviting from character to viewer and is more beneficial to a trailer than music. A voice over allows the character to tell his or hers story in a much more personal tone, to set the scene and create sympathy, love or attention from the audience. Both- The following 65 percent chose the option of both voice over and music. If done correctly and effectively the use of music with a voice over can be extremely effective to a film trailer. This is why we decided to use both music and a voice over in our production.

Add a comment

Related presentations

Related pages

OTAGO CENTRAL RAIL TRAIL

OTAGO CENTRAL RAIL TRAIL USER SURVEY 2010 / 2011 ... The make up of who is a rail trailer is very similar to the last survey ... Gross survey results are ...
Read more

Survey: Motor Carriers Expect Stable Growth in 2016 - News ...

... given the results of the consultancy’s Q4 survey ... Motor Carriers Expect Stable Growth ... TCP said that “despite tempered expectations ...
Read more

Google

Advertising Programmes Business Solutions +Google About Google Google.com © 2016 - Privacy - Terms. Search; Images; Maps; Play; YouTube; News; Gmail ...
Read more

Survey Research on Household Expectations and Preferences

Construct validity of teens’ probabilistic expectations: ... Survey Research on Household Expectations and ... the results showed good construct ...
Read more

July 2016 Manufacturing ISM ® Report On Business

... the information in the regional reports is not used in calculating the results of the national ... (ISM ®) Manufacturing Business Survey Committee.
Read more

Would I lie to you? Researching audience attitudes to, and ...

Would I lie to you? Researching audience attitudes to, ... trailer format. As the initial survey ended ... Assessing the expectations of a given trailer ...
Read more

Survey: Fleets Report Good Environment Entering 2016 ...

Survey: Fleets Report Good Environment ... more fleets planned trailer ... “Fleet capacity vs. demand and other fleet environment survey results ...
Read more

REGIONAL ELEVATOR SURVEY: GRAIN TRANSPORTATION AND ...

regional elevator survey: grain transportation and industry trends ... elevator industry expectations ... survey results.
Read more

IMDb - Movies, TV and Celebrities

Official Trailer . Alden Ehrenreich "No ... Please take 5 to 10 minutes to participate in our short IMDb survey. New on TV ... See more box office results ...
Read more