Expand the Bandwidth of your Experience Design Team

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Information about Expand the Bandwidth of your Experience Design Team
Business

Published on November 7, 2008

Author: AmyCueva

Source: slideshare.net

Description

John Bahl, Head of Online Product Design for Aetna\'s Health Strategy Group, presents best practices for cost-effectively engaging full-time employees, contractors, and agencies in a way that fits with your always changing needs.

Video of this presentation is available here: http://www.madpow.net/events/Breakfast_10-21-08/_src/eHealth/MPBreakfast_10-21_eHealth.html

Expand the Bandwidth of your Experience Design Team Aetna eHealth, “New” Technology, & Member Experience John Bahl Head - eHealth Online Product Design 10/21/2008

Agenda Introduce eHealth Online Product Design eHealth Online Product Design Process Review Project Examples SmartSource & Mad*Pow: The Path to Success Benefits of Mad*Pow Collaboration Changes to Support Growth Resource Planning & Selection

Introduce eHealth Online Product Design

eHealth Online Product Design Process

Review Project Examples

SmartSource & Mad*Pow: The Path to Success

Benefits of Mad*Pow Collaboration

Changes to Support Growth

Resource Planning & Selection

eHealth Online Product Design We define and design the online components of Aetna’s product offerings, with an emphasis on the Aetna member/consumer. Our online solutions are unique and relevant and created in context of the business strategy, supporting technology, brand guidelines, and most importantly, the needs of the end user. We make it easy for users to find what they need, while presenting information in a lively, compelling and enticing format.

We define and design the online components of Aetna’s product offerings, with an emphasis on the Aetna member/consumer.

Our online solutions are unique and relevant and created in context of the business strategy, supporting technology, brand guidelines, and most importantly, the needs of the end user.

We make it easy for users to find what they need, while presenting information in a lively, compelling and enticing format.

eHealth Online Product Design - Staff Experienced writers & editors who deliver accessible health related content for the web medium Knowledgeable user experience (UX) designers who define the information layout and navigation for the end user Talented graphic designers who apply innovative visual design to web pages and online tools that make the user experience come to life Seasoned usability consultants who ensure that all on-line solutions are lab-tested with end users and easy-to-use

Experienced writers & editors who deliver accessible health related content for the web medium

Knowledgeable user experience (UX) designers who define the information layout and navigation for the end user

Talented graphic designers who apply innovative visual design to web pages and online tools that make the user experience come to life

Seasoned usability consultants who ensure that all on-line solutions are lab-tested with end users and easy-to-use

eHealth Online Product Design - Process Phase I Project Engagement - Project Need/Innovation - Discovery Meeting - Proposal/SOW - Engagement Decision Made - Resources Assigned - Kick Off Meeting - Business Goals & Metrics - Project Scoping & Planning - Project Vision Document - Technology Discussion - Usability Strategy Phase II UX Definition: - User Research & Analysis - User Personas Creation - Market Research & Competitive Analysis - Baseline Business Req’s - Task Flow Analysis - Information Architecture & Content Strategy/Template - Directional Interface Design - Design Milestone A - Wireframing (Key Screens) - Usability Studies - APLC Phases 1,2,3 Begin Phase IV Development Handoff & Support: - HTML Templates, Flash, CSS, & Graphics Handoff - Final Content Delivery for Product* - Development Documentation - Final Business Req’s - APLC Phase 5 Begins - Ad Hoc Dev Team Support - Staging - Design Milestone C - Production Design Milestone D *See Aetna E-Health Content Creation Process for further clarification Phase III Visual Design & Prototyping - Content Creation - Creative Brief - Brand Guideline Review - Competitive Visual Analysis - Visual Interface Design - Brand Checkpoint - Visual Design Extension - Prototyping - Usability Testing - Prototype Refinement - Refined Business Req’s - Design Milestone B - APLC Phase 4 Begins

Phase IV

Development Handoff & Support:

- HTML Templates, Flash, CSS, & Graphics Handoff

- Final Content Delivery for Product*

- Development Documentation

- Final Business Req’s

- APLC Phase 5 Begins

- Ad Hoc Dev Team Support

- Staging

- Design Milestone C

- Production

Design Milestone D

*See Aetna E-Health Content Creation Process for further clarification

Aetna Showcase – Cost Module

Aetna InteliHealth – Interactive Tools

Simple Steps Dental – Interactive Tools

Reawakening Center – Interactive Tools

Aetna SmartSource

SmartSource & Mad*Pow: The Path to Success Innovative products were getting Aetna attention in the marketplace Sr. Management wanted to continue releasing one innovative product per year User centered design approach was not yet valued in the organization Team short on resources Had a concept but needed to realize vision via a prototype in short order Knew that this would require some fresh vision Got a call from Mad*Pow

Innovative products were getting Aetna attention in the marketplace

Sr. Management wanted to continue releasing one innovative product per year

User centered design approach was not yet valued in the organization

Team short on resources

Had a concept but needed to realize vision via a prototype in short order

Knew that this would require some fresh vision

Got a call from Mad*Pow

SmartSource & Mad*Pow: The Path to Success Stealthy vision prototype – 2 months: Speed, commitment to excellence and partnership approach Road-show to demo to Sr. Management Budget won – 7 months to market Project extremely successful Increased notoriety in the organization for great design and innovative products More demand for work – Needed solid process Process design initiative with Mad*Pow Partnership with Mad*Pow on strategic projects

Stealthy vision prototype – 2 months: Speed, commitment to excellence and partnership approach

Road-show to demo to Sr. Management

Budget won – 7 months to market

Project extremely successful

Increased notoriety in the organization for great design and innovative products

More demand for work – Needed solid process

Process design initiative with Mad*Pow

Partnership with Mad*Pow on strategic projects

Unified Member Messaging

Benefits of Mad*Pow Collaboration Renewed emphasis on user experience design and rapid/iterative design approach New process to support the team Getting ahead of project scoping activities with online design activities greatly increases the likelihood of project success – buy-in sooner, accelerated requirements definition, a vision is “etched” in the minds of those controlling the purse strings

Renewed emphasis on user experience design and rapid/iterative design approach

New process to support the team

Getting ahead of project scoping activities with online design activities greatly increases the likelihood of project success – buy-in sooner, accelerated requirements definition, a vision is “etched” in the minds of those controlling the purse strings

Benefits of Mad*Pow Collaboration Prototypes and demos communicate vision and strategy to senior management unlike anything else eHealth is now known as the “innovators” largely because of our ability to demonstrate concepts/vision in new and engaging ways Working with Mad*Pow was a catalyst for our success!

Prototypes and demos communicate vision and strategy to senior management unlike anything else

eHealth is now known as the “innovators” largely because of our ability to demonstrate concepts/vision in new and engaging ways

Working with Mad*Pow was a catalyst for our success!

Changes to Support Growth Collaboration with HR: New job titles and career paths for UX designers, visual designers, and usability consultants Training: Training existing resources to strengthen, enhance, and extend their skill-set Creating New Roles: Emphasis on doing more with design resources – meaning making them self sufficient prototypers. Flash, Java, Ajax, .Net. Because of staffing decisions, we have been able to create a one-stop-shop. And in some cases, do not have to depend on internal IT

Collaboration with HR: New job titles and career paths for UX designers, visual designers, and usability consultants

Training: Training existing resources to strengthen, enhance, and extend their skill-set

Creating New Roles: Emphasis on doing more with design resources – meaning making them self sufficient prototypers. Flash, Java, Ajax, .Net. Because of staffing decisions, we have been able to create a one-stop-shop. And in some cases, do not have to depend on internal IT

Changes to Support Growth Communication with Other Teams: Education for technical project teams – dev’rs don’t make good visual designers! New Process: Released and evolving

Communication with Other Teams: Education for technical project teams – dev’rs don’t make good visual designers!

New Process: Released and evolving

Resource Planning & Selection Resource Planning: Project needs and resource requirements are tracked to understand staffing needs for the year New Hires: Hiring to fill gaps. Using industry organizations and events to find UX talent Contractors: Used on a trial basis before hiring or when there is a medium term need for staff growth Agencies: Mad*Pow available via emergency phone to help fill gaps

Resource Planning: Project needs and resource requirements are tracked to understand staffing needs for the year

New Hires: Hiring to fill gaps. Using industry organizations and events to find UX talent

Contractors: Used on a trial basis before hiring or when there is a medium term need for staff growth

Agencies: Mad*Pow available via emergency phone to help fill gaps

Thank you! Any questions for me? What growth challenges are you facing and how are you solving them?

Any questions for me?

What growth challenges are you facing and how are you solving them?

Add a comment

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