Published on January 29, 2009
Executive Certificate in Retail Marketing & Service Course Introduction www.cedar.net.au
Centre for Enterprise Development and Research A multi-campus research centre based at Southern Cross University, the Centre for Enterprise Development and Research (CEDAR) has developed an exciting 4 topic Executive Certificate program specifically designed for retailers in the dive and water sports industry. CEDAR aims to enhance the understanding of enterprises in contemporary markets, by conducting business and community training programs, and through the supervision of research candidates. For more info, check out www.cedar.net.au www.cedar.net.au
Centre for Enterprise Development and Research Program Convenor Dr. Carmen Cox Senior Lecturer Graduate College of Management Southern Cross University PO Box 42 Tweed Heads NSW 2485 e email@example.com www.cedar.net.au
Centre for Enterprise Development and Research Services Marketing and Management • The Executive Certificate contains four topics Customer Behaviour, Satisfaction and Service Quality Target Marketing and Positioning Developing a Service Product Strategy Business planning: why and how www.cedar.net.au
Centre for Enterprise Development and Research This Program Will Help You CHANGE YOUR FOCUS Strategic issues 5% of your time Includes developing and building a vision for your firm and asking the hard Tactical issues questions about what you are doing and why (this is 25% of your time where you need to be Includes pursuing a particular spending most of your client, building a new product, time) working on new ways to engage clients etc. etc. Operational issues 70% of your time Includes all the day to day ‘fire fighting’ activities that we are involved in (this is where you currently spend most of your time) www.cedar.net.au
Centre for Enterprise Development and Research Understanding how customers think www.cedar.net.au
Centre for Enterprise Development and Research Understanding customer satisfaction www.cedar.net.au
Centre for Enterprise Development and Research Understanding profit drivers www.cedar.net.au
Centre for Enterprise Development and Research Understanding client relationships Relationship marketing Relationship management Evangelist Relationship commitment Customer ladder Advocate Client Customer Attract>Establish>Create>Develop>Maintain>Enhance>Retain Prospect Stages (time) www.cedar.net.au
Centre for Enterprise Development and Research Learning Materials • Study guide Four topics delivered with a series of readings and activities that require that you apply the material to your business • On-line tutorials Available on-line as either an interactive session or they can be reviewed online any time (both utilising Elluminate Live!) www.cedar.net.au
Centre for Enterprise Development and Research Delivery and Pricing • Course books sent to participants with an 8 week window for completion – 2 weeks per topic • On-line seminars would run in weeks 2, 4, 6 and 8 • Pricing: $500.00* per company (allowing up to 4 owners/employees to do the program and receive the certificate) *Mares are contributing $250 to each store for training, so you only pay $500. www.cedar.net.au
Centre for Enterprise Development and Research Sample Certificate www.cedar.net.au
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