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Examining the Medical Blogosphere: An Online Survey of Medical Bloggers

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Information about Examining the Medical Blogosphere: An Online Survey of Medical Bloggers

Published on September 23, 2008

Author: ikovic

Source: slideshare.net

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Examining the Medical Blogosphere: An Online Survey of Medical Bloggers Ivor Kovic + Ileana Lulic + Gordana Brumini +

Scientific paper published in . . . Text

Open Access peer-reviewed journal #6 journal in the health sciences category #2 in the health informatics category Impact factor: 3.0

objective

Investigate the characteristics of medical bloggers and their blogs

Investigate the characteristics of medical bloggers and their blogs + demographics + internet and blogging habits + motivations for blogging + practices associated with journalism

methods

I. design the survey Parts Questions internet and blogging habits 7 blog characteristics 19 blogging motivation 3 demographics 8 total 37

1I. find medical blogs

1I. find medical blogs 740 total 627 unique 331 active 197 included

1I. find medical blogs 740 total - found on all sources 627 unique - between sources English-language medical blogs 331 active - posts within last month direct contact to the author 197 included - e-mail or contact form

III. send survey invitations

IV. sit and wait

V. analyze gathered data Pearson’s Chi-Square test Spearman’s rank correlation coefficient Mann-Whitney U test

results

58% 30 - 49 years old

* * Average medical blogger

59% male 75% white 34% physician

heavy internet users

56% spending 20 or more hours per week on the Internet

96% utilize a broadband Internet connection

99% get medical news from the Internet

86% get medical news from other blogs

66% get medical news from RSS feeds

24% get medical news from podcasts

Male bloggers used RSS to get medical news more than females

25% used a pseudonym

80% preferred to write at home

Main blog topics were . . . Specific medical specialty Information technology in medicine Public health

RSS feeds where offered to readers by 89%

female bloggers were less likely to offer RSS feeds

54% published a scientific paper 41% published a newspaper article 44% published a book or a chapter in a book

When it comes to journalism . . . most frequently included links to original source of material & spent extra time verifying facts rarely tried to obtain permission to post copyrighted material

When it comes to journalism . . . female medical bloggers get permission for posting copyrighted material more often

When it comes to journalism . . . Bloggers who have published a scientific paper were more likely to quote directly other people or media

When it comes to journalism . . . those blogging under their real name were more inclined to include links to original sources

Major motivations for blogging were . . . sharing practical knowledge/skills with others influencing the way other people think expressing oneself creatively

No reasons for blogging . . . making money staying in touch with friends and family

received attention for their blogs from . . . 99% 78% 66% 47% other bloggers coworkers news media family

Recipe for getting news media attention more years of experience as a blogger + more hours per week spent on the Internet + acquiring medical news from other blogs

We would like to thank all medical bloggers who participated in our survey . . .

Examining the Medical Blogosphere: An Online Survey of Medical Bloggers Read the complete article at Journal of Medical Internet Research http://www.jmir.org/2008/3/e28/HTML Ivor Kovic, MD Rijeka University School of Medicine, Croatia ivorkovic@gmail.com http://www.ivor-kovic.com Ileana Lulic, MD Rijeka University School of Medicine, Croatia ileanalulic@gmail.com Gordana Brumini, PhD Department of Medical Informatics, Rijeka University School of Medicine, Croatia bgord@medri.hr

Image credits: Slide 1: Matthew Hurst, http://datamining.typepad.com/ Slide 2: iStockphoto, JMIR Slide 3: JMIR Slide 4-7: iStockphoto Slide 9: Yahoo, Trusted.MD, Medgadget, Medlogs Slide 12-25: iStockphoto Slide 26: http://www.variawa.co.za Slide 27, 28: iStockphoto Slide 29-32: Jompa Hallberg, http://www.variawa.co.za, Getty Images, WILEY-VCH Verlag GmbH & Co Slide 33-36: iStockphoto Slide 37: CBS Studios Inc. Slide 38-41: iStockphoto

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