Published on September 23, 2008
Examining the Medical Blogosphere: An Online Survey of Medical Bloggers Ivor Kovic + Ileana Lulic + Gordana Brumini +
Scientiﬁc paper published in . . . Text
Open Access peer-reviewed journal #6 journal in the health sciences category #2 in the health informatics category Impact factor: 3.0
Investigate the characteristics of medical bloggers and their blogs
Investigate the characteristics of medical bloggers and their blogs + demographics + internet and blogging habits + motivations for blogging + practices associated with journalism
I. design the survey Parts Questions internet and blogging habits 7 blog characteristics 19 blogging motivation 3 demographics 8 total 37
1I. ﬁnd medical blogs
1I. ﬁnd medical blogs 740 total 627 unique 331 active 197 included
1I. ﬁnd medical blogs 740 total - found on all sources 627 unique - between sources English-language medical blogs 331 active - posts within last month direct contact to the author 197 included - e-mail or contact form
III. send survey invitations
IV. sit and wait
V. analyze gathered data Pearson’s Chi-Square test Spearman’s rank correlation coefﬁcient Mann-Whitney U test
58% 30 - 49 years old
* * Average medical blogger
59% male 75% white 34% physician
heavy internet users
56% spending 20 or more hours per week on the Internet
96% utilize a broadband Internet connection
99% get medical news from the Internet
86% get medical news from other blogs
66% get medical news from RSS feeds
24% get medical news from podcasts
Male bloggers used RSS to get medical news more than females
25% used a pseudonym
80% preferred to write at home
Main blog topics were . . . Speciﬁc medical specialty Information technology in medicine Public health
RSS feeds where offered to readers by 89%
female bloggers were less likely to offer RSS feeds
54% published a scientiﬁc paper 41% published a newspaper article 44% published a book or a chapter in a book
When it comes to journalism . . . most frequently included links to original source of material & spent extra time verifying facts rarely tried to obtain permission to post copyrighted material
When it comes to journalism . . . female medical bloggers get permission for posting copyrighted material more often
When it comes to journalism . . . Bloggers who have published a scientiﬁc paper were more likely to quote directly other people or media
When it comes to journalism . . . those blogging under their real name were more inclined to include links to original sources
Major motivations for blogging were . . . sharing practical knowledge/skills with others inﬂuencing the way other people think expressing oneself creatively
No reasons for blogging . . . making money staying in touch with friends and family
received attention for their blogs from . . . 99% 78% 66% 47% other bloggers coworkers news media family
Recipe for getting news media attention more years of experience as a blogger + more hours per week spent on the Internet + acquiring medical news from other blogs
We would like to thank all medical bloggers who participated in our survey . . .
Examining the Medical Blogosphere: An Online Survey of Medical Bloggers Read the complete article at Journal of Medical Internet Research http://www.jmir.org/2008/3/e28/HTML Ivor Kovic, MD Rijeka University School of Medicine, Croatia email@example.com http://www.ivor-kovic.com Ileana Lulic, MD Rijeka University School of Medicine, Croatia firstname.lastname@example.org Gordana Brumini, PhD Department of Medical Informatics, Rijeka University School of Medicine, Croatia email@example.com
Image credits: Slide 1: Matthew Hurst, http://datamining.typepad.com/ Slide 2: iStockphoto, JMIR Slide 3: JMIR Slide 4-7: iStockphoto Slide 9: Yahoo, Trusted.MD, Medgadget, Medlogs Slide 12-25: iStockphoto Slide 26: http://www.variawa.co.za Slide 27, 28: iStockphoto Slide 29-32: Jompa Hallberg, http://www.variawa.co.za, Getty Images, WILEY-VCH Verlag GmbH & Co Slide 33-36: iStockphoto Slide 37: CBS Studios Inc. Slide 38-41: iStockphoto
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