Exact Target Embedded

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Information about Exact Target Embedded

Published on January 28, 2009

Author: lynnholley

Source: slideshare.net


Email Marketing

ExactTarget Embedded Embed Industry-Leading Messaging Web Services Into Your Application Deliverability. Compliance. Scalability. Availability. Independent Software Vendors, Social Networks, and other software developers who try to build and manage email messaging infrastructure face many challenges. ExactTarget is the only company to offer an integration platform and enabling program entirely focused on software developers who want to offer feature-rich email and emerging digital messaging capabilities within their applications. The Power of ExactTarget Embedded Unbeatable Deliverability and Compliance. ExactTarget Embedded maintains your sender reputation with a series of built-in tools and controls to monitor and diagnose any deliverability issues across your customer base. Our team of deliverability experts is dedicated to ensuring you remain compliant with evolving ISP and corporate anti-spam specifications. Integrated One-to-One Platform. Create, deliver and track highly-personalized email communications and Partners. Empowered. emerging digital technology messages—including SMS and voice—from the “We faced the daunting tasks of developing software convenience of a single API. to meet the advanced email marketing needs of the Exposed Integration Framework. market, including building an environment to manage ExactTarget Embedded provides a Services Oriented Architecture with a email’s high transaction load to hiring expert talent to comprehensive set of SOAP/XML Web Services. Our Web Services APIs enable seamless integrations to any software application. manage email regulatory compliance, deliverability, and best practices. Sound Investment. Provide robust one-to-one messaging functionality without having to manage Rather than bear that cost, we elected to leverage product support and internal feature development or make significant capital investments in hardware, software, bandwidth, licenses, or IT resources. ExactTarget Embedded in our DonorDrive™ application for non-profits. This decision gave us Massive Scale. access to a world-class email system and human We design our application to meet the growing demands of our partners not only today, but in anticipation of the future. With load-balanced clustered servers, expertise for a fraction of the cost it would have taken concurrent MTAs, and automated server provisioning, our system handles ten to do in-house.” terabytes of data and drives billions of transactions each day. No matter the volume, ExactTarget delivers consistent, timely transactions processing. — Paul Ghiz, Co-Founder, Global Cloud High Availability. ExactTarget Embedded Partner Your data should be available when you need it—plain and simple. With multiple data centers and redundant storing of backup data, our system protects against potential disruptions and ensures that you can access the application and your data when you need to. The Bottom Line With ExactTarget Embedded, you can embed industry-leading technology directly into your application and leverage ExactTarget’s superior software, systems, and expertise to meet your client’s digital communication needs. Now you can get back to focusing on what you do best—developing innovative applications for your users. Learn more at www.exacttarget.com. www.ExactTarget.com © 2007 ExactTarget All Rights Reserved. | 000121207

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