Evolving Your Business With Social Media

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Information about Evolving Your Business With Social Media
Business & Mgmt

Published on February 17, 2009

Author: 123socialmedia

Source: slideshare.net

Description

Introductory thoughts for decision makers to rationalize and adapt business metrics to support changing communication landscape.

EVOLVING YOUR BUSINESS MODEL WITH SOCIAL MEDIA PRESENTED BY BARRY HURD 123SOCIALMEDIA.COM

WHY ASK WHY?

THINGS ARE CHANGING

IT IS GLOBAL. WE ARE NOT THE LEADER.

DECISION MAKERS NEED TO THINK AHEAD

YOU NEED TO BE WHERE THE AUDIENCE WANTS YOU TO BE

What is it? Social Media includes dozens of communication channels revolving around your brand message. Independent sources may be viewed as singular items or strategically tied together to enforce a comprehensive message.

Why is it? SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, OLD OR YOUNG.

WHEN IS IT ?

WHERE IS IT? WHERE AM I? REVIEW YOUR DIGITAL FOOTPRINT HOW MANY POINTS OF ENTRY DO YOU HAVE? ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE? DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED? DO YOU UNDERSTAND WHERE THEY ARE GOING?

REVIEW YOUR DIGITAL FOOTPRINT

HOW MANY POINTS OF ENTRY DO YOU HAVE?

ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE?

DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED?

DO YOU UNDERSTAND WHERE THEY ARE GOING?

WHO IS IT? IT IS A WHOLE LOT OF EVERYONE…

HOW DO THEY USE IT?

Do you put your best foot forward? Are your awards, testimonials, services, and expert articles easy for your audience to find?

WHAT QUESTIONS DO I ASK? DOES MY TEAM HAVE A BELIEVER? DOES MY TEAM “GET” THE NET? WHAT IS MY COMPANY BRAND? WHAT IS MY PROFESSIONAL VOICE? WHAT IS MY TARGET AUDIENCE? WHO OWNS ALL THIS STUFF? WHAT ARE THE INDUSTRY HANG OUTS? DO I HAVE EMPLOYEE ACTIVITY? ARE THERE CONSUMER CONVERSATIONS? WHAT CONTENT DO I HAVE? WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE? WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE? HOW WILL I MEASURE SUCCESS? COMPETITORS (RETURN TO QUESTION ONE, RINSE, REPEAT)

DOES MY TEAM HAVE A BELIEVER?

DOES MY TEAM “GET” THE NET?

WHAT IS MY COMPANY BRAND?

WHAT IS MY PROFESSIONAL VOICE?

WHAT IS MY TARGET AUDIENCE?

WHO OWNS ALL THIS STUFF?

WHAT ARE THE INDUSTRY HANG OUTS?

DO I HAVE EMPLOYEE ACTIVITY?

ARE THERE CONSUMER CONVERSATIONS?

WHAT CONTENT DO I HAVE?

WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE?

WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE?

HOW WILL I MEASURE SUCCESS?

COMPETITORS (RETURN TO QUESTION ONE, RINSE, REPEAT)

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