Evolving Technology, Evolving Audiences - Jonathan Marshall

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Information about Evolving Technology, Evolving Audiences - Jonathan Marshall
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Published on September 1, 2008

Author: LAMP_AFTRS

Source: slideshare.net

Evolving Technology, Evolving Audiences Jonathan Marshall

what • Bridge the gap between innovating and interacting • Talk about the evolution of the following devices • Lean back - Television, Home cinema • Lean forward - Computer/Games consoles • Mobile - Phones, Portable Media Players, Games • Decide which devices your audiences will use • How your concept will evolve in the future

storytelling • Passed on by word of mouth • Inaccuracies and Embellishments became part of story • Now everything can be recorded and duplicated • How will stories evolve in the future?

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