Published on February 27, 2014
Evolent Health: Overview • Evolent Health was formed to meet the needs of a strained U.S. health care system—a system ready yet struggling to evolve toward valuebased care. That is, care that improves health outcomes while lowering costs. Purpose-built to create clinical value and sustained growth, Evolent has emerged a leader in helping premier health systems make the momentous shift from volume-based to value-based care. • On September 30, 2013, Evolent Health announced that it had secured $100 million in Series B funding, an unprecedented sum for an early stage health care start-up. • The funding announcement provided a platform to introduce Evolent Health to a broader audience and emphasized the importance investors and stakeholders are placing in the transition to value-based care.
Evolent Health: Primary Objectives • Educate business and healthcare industry media on Evolent Health’s model and demonstrate the company’s leadership in the space • Clearly define value-based care for non-industry experts • Articulate patient outcome and economic benefits of transitioning to value-based care
Evolent Health: Media Strategy Challenges • Value-based care is a complex topic that encompasses medical, political and economic storylines and stakeholders • Story falls between traditional news beats • As a relatively young company, many reporters were not familiar with Evolent Health and what the company offers • Due to significant political coverage of ACA, there are many preconceived notions and misinformation on what value-based care is and the impact it can make on healthcare Strategic Approach • Redefine the conversation • Lead with Evolent Health’s financing/business story to enter conversation but educate onvalue-based care to broaden the reach and impact of the story • Prioritize long term relationship building over quick hit coverage • Identify value-based care advocates that can speak to the impact on patient care and physician experience
Evolent Health: What We Achieved • Intensive outreach to over 100 reporters, including business, healthcare trades, digital health trades and local outlets • Established relationships with key influencers leading to coverage beyond financing announcement • 29 stories covering financing announcement during a news cycle saturated with ACA coverage • Coverage extend beyond the initial news cycle including articles that posted over one month post-announcement • In just one week after the financing announcement, 278 tweets about Evolent Health reached over 1 million followers “Evolent Health Inc. is ready to be big.” - Washington Business Journal “Evolent has aligned its messaging with the goals of the ACA” - VentureBeat “Hospitals and healthcare providers will rely upon Evolent to help them adjust to (Obamacare).” - In the Capital
1. Evolent Health: Overview • Evolent Health was formed to meet the needs of a strained U.S. health care system—a system ready yet struggling to evolve ...
Occupational Health Practice Nurse at Portsmouth Hospitals NHS Trust Past Occupational Health Practice Nurse at Nuffield Health, ...
... Education Association (Andrew McClenaghan, Digital ... Case Study:Ontario Physical Health Education ... case study: W2O Digital Health Practice.
View Leigh MacDonald’s professional ... Evolent Health, W2O Digital, Trinity ... Develop and copy edit case studies demonstrating the company’s ...
... startup and investor landscape in the digital health industry. ... Digital Health Investment and Exit Report ... Here’s my case study on this topic:
... he co-led marketing for W2O Groop and was the head of the WCG Technology practice. ... and digital health experts then ... CVS Health, Evolent ...