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Evolent case study: W2O Digital Health Practice

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Information about Evolent case study: W2O Digital Health Practice

Published on February 27, 2014

Author: NextworksProd

Source: slideshare.net

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Evolent Health: Overview • Evolent Health was formed to meet the needs of a strained U.S. health care system—a system ready yet struggling to evolve toward valuebased care. That is, care that improves health outcomes while lowering costs. Purpose-built to create clinical value and sustained growth, Evolent has emerged a leader in helping premier health systems make the momentous shift from volume-based to value-based care. • On September 30, 2013, Evolent Health announced that it had secured $100 million in Series B funding, an unprecedented sum for an early stage health care start-up. • The funding announcement provided a platform to introduce Evolent Health to a broader audience and emphasized the importance investors and stakeholders are placing in the transition to value-based care.

Evolent Health: Primary Objectives • Educate business and healthcare industry media on Evolent Health’s model and demonstrate the company’s leadership in the space • Clearly define value-based care for non-industry experts • Articulate patient outcome and economic benefits of transitioning to value-based care

Evolent Health: Media Strategy Challenges • Value-based care is a complex topic that encompasses medical, political and economic storylines and stakeholders • Story falls between traditional news beats • As a relatively young company, many reporters were not familiar with Evolent Health and what the company offers • Due to significant political coverage of ACA, there are many preconceived notions and misinformation on what value-based care is and the impact it can make on healthcare Strategic Approach • Redefine the conversation • Lead with Evolent Health’s financing/business story to enter conversation but educate onvalue-based care to broaden the reach and impact of the story • Prioritize long term relationship building over quick hit coverage • Identify value-based care advocates that can speak to the impact on patient care and physician experience

Evolent Health: What We Achieved • Intensive outreach to over 100 reporters, including business, healthcare trades, digital health trades and local outlets • Established relationships with key influencers leading to coverage beyond financing announcement • 29 stories covering financing announcement during a news cycle saturated with ACA coverage • Coverage extend beyond the initial news cycle including articles that posted over one month post-announcement • In just one week after the financing announcement, 278 tweets about Evolent Health reached over 1 million followers “Evolent Health Inc. is ready to be big.” - Washington Business Journal “Evolent has aligned its messaging with the goals of the ACA” - VentureBeat “Hospitals and healthcare providers will rely upon Evolent to help them adjust to (Obamacare).” - In the Capital

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