Published on February 18, 2014
Everything You Ever Wanted to Know about Google Authorship Presented by: RE/MAX Realty Advantage 17319 US Highway 281 S Ste. 206 San Antonio, TX 78232 www.281advantage.net
What is Google Authorship Anyway? To the naked eye, Google authorship is the photo and byline that appears on search results pages…and it’s cool. It is that and so much more. I mean, it’s REALLY cool. The photo and byline are the obvious benefits of authorship, because it gives you more exposure. These “rich snippets” of information show the author’s profile picture (taken from his or her Google+ account), full name, and the number of Google+ circles he or she belongs to. To the right, you will see a search results page for the term “Google authorship” showing many entries that have taken advantage of this amazing marketing tool. Iironically, some results for “Google authorship” don’t contain authorship rich snippets. *Things that make me go hmmmm……
Okay, but I still don’t “Get It”…. Authorship is more than just pretty pictures. The tie-in with Google+ profiles creates verified connections between content on the web and the creators of the content. This gives Google the ability to identify quality, human-created content and distinguish it from content that isn’t quite up to par. Google+ is, in essence your digital signature…for the entire internet. So yes, authorship deals with pretty pictures and bylines, but it also adds value to search results and content.
So…What’s In it for Me?
Okay, no…seriously. Links to the author’s other content. Better search results placement for users who have you (as an author) in their circles or have read you previously. Recognition factor Increasingly powerful presence as authorship rank becomes a norm Observant real estate pros have probably seen that authorship is showing up in search results of real estate-related queries, primarily by agents using their own websites as a base for varied information about an area or real estate topic, and occasionally on listings. BOTTOM LINE: MORE EXPOSURE, MORE TRAFFIC, MORE CHANCES TO BE ON THE FIRST PAGE OF GOOGLE = REAL ESTATE ROCKSTAR STATUS
WOW, THAT’S AMAZING! HOW DO I DO IT? STEP 1: Put a profile photo on your Google+ account STEP 2: Make sure a byline with your name appears on every page of your content STEP 3: Make sure your byline name matches your Google+ name So far so good? Now it gets tricky. STEP 4: Have an email address on the same domain as your content. (I.e. if you publish on Yahoo, have a Yahoo email. If you publish on Blogger, have a Google email, or if your domain name is iamthebestagentever.com you need an email like: Me@iamthebestagentever.com)
Great…Now I Have It…What Do I Do With It? 1. Find the perfect profile picture. – And make it your Google+ profile pic!!! 2. Grow your influence on Google+. – GET SOCIAL PEOPLE!!!! (At LEAST an hour a day) You would probably go more for the guy who is in more circle, right? I mean, I WOULD….
Now, DO IT!
About the Presenter Shauna Zamarripa is a nationally syndicated author, columnist, social media exper, blogger and sushi fiend who brings a unique, creative flair to social media training and making social media easier for real estate agents to understand and use. She is also a coach, mentor and personal accountability partner for the agents on her team. To find out more about Shauna and RE/MAX Realty Advantage, please visit us online at: www.281advantage.net By the way, clicking the link is free and it won’t make your computer blow up. Honest. Try it and see! Oh, and while you are there, CONNECT WITH US ON SOCIAL MEDIA!
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