Published on March 11, 2014
Evergreen Natural Markets-Case Analysis! Retail Management Strategy
Case Facts Kathleen Norton – CEO of Evergreen Natural Markets Headquartered in Boulder, Colorado Successful food retailer located in the Rocky Mountain region of the U.S April 2012- Makes its 1st purchase outside its home territory: a 7-store natural foods chain in Las Vegas, Nevada
In 2011 – Achieved total annual revenues of $175 million and net income of $4.3 million Improves the companies it purchases while retaining previous management This strategy has succeeded due to the Evergreen formula :- community knowledge common core values carefully developed control measures consistent operating principles
Evergreen Natural Markets Success! Company’s approach towards Growth and Expansion. While most companies seek to grow by re-investing their profits back into their businesses! Evergreen acquired other competing companies that show potential of growing rapidly. By Capturing CompetitionRival Companies Resourcesand Financial base Wider scope and reach.
65% of Evergreen’s Sales were from Perishables! In Traditional Supermarkets, Perishables accounted for only 40% of Sales! Differentiation Through Quality and Service! Personal Attention paired with Superior offer- the Freshest, Best looking and best Tasting Products! Personal Shopper Program! pSp
Smaller Stores are benefitted through this by- Injected capital Administrative support The acquired stores are allowed to maintain their functional systems and procedures. In this way, Evergreen owns the stores but allows them to continue operating in the same way. The slight modifications that are made include- branding, change in sales approach, and other minor issues. Evergreen offers increased investment opportunities. An advantage of working under a larger company that allows one to work without much competition from the outside. Performance of Stores improves after being acquired by Evergreen! Summing it up
This recent acquisition can allow the company to- ArugulaGrocersAcquisitions and Modifications ! Engage in Aggressive Marketing! Modifications Effective Communications!
Modifications Financial Status of the Store! Changes in the Management Style -Improving human resources -Maintaining the local setting -Caring about the welfare of the employees and customers
So, Go Green! Thanking You! By, Soumya Mukherjee
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