Published on March 4, 2014
ONLINE TOOLS. OFFLINE IMPACT. 2014
Base Level Venue traffic-insights Foot Traffic • Total Visits • Walk-by Traffic • Dwell time • Repeat Visitors • Visitor Frequency • Visit Patterns out side of location Passing Traffic Venue Technical requirements – Broadband router with cat5 connection and power point
Mid Level Wi-Fi Hotspot + Venue Traffic Foot Traffic • Total Visits • Walk-by Traffic • Dwell time • Repeat Visitors • Visitor Frequency • Visit Patterns out side of location Wi-Fi web portal • Accessible on any Wi-Fi enabled device (open source) • Easily deliver a branded experience with personalized rewards and offers • Event Guides or videos Technical requirements – Broadband/router and power point
SWARM Mobile Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions WindowTraffic 1. Footfall - window traffic/In store Venue Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location. Open access Guides Deals 2. Wi-Fi Hotspot Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing Deliver location-based couponing and digital ads 3. POS integration Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads CTA Activation Rewards
Footfall traffic Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in real time. Analytics for passing window traffic.
Footfall traffic Dwell time Repeat visitors
Footfall traffic Shop Window conversion A/B test Image of window display
Wifi Hotspot Deals rewards Guides
Online/Offline Marketing In store POS CTA Image of in store activation Online activation
POS INTEGRATION Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.
HOW IT WORKS ANALYTICS Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance
HOW IT WORKS SENSORS FAST SETUP Easily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event POS Data Swarm Partner API Architecture
Desktop & mobile interface
TESTIMONIAL APPAREL “Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO
TESTIMONIAL APPAREL Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales
WHO IS SWARM? $3.34M RAISED FROM Offices: San Francisco - New York – London -Los Angeles - Sydney
RETAIL TECH ECOSYSTEM 17
COMPARISON SHOPPERTRAK Captured Traffic (precision) 80%+ 60% Works with Multiple Entrances Yes No Dynamic POS Integration Yes No Window Traffic Yes No Dwell Time Yes No Web-Based Dashboard Yes No Setup Cost $0 ~$2,000
COMPARISON COMPETITORS Wi-Fi Analytics Yes Yes Yes Enhanced Bluetooth Analytics Yes No No Customer Engagement Yes No No Mall-Wide Activity Reports Yes No No Third Pty Apps Yes No No Outbound API Yes No No POS Integration Yes No No
RETAIL TECH ECOSYSTEM 20
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