Published on May 21, 2008
SugarCRM Corporate Overview May 15, 2008 ©2008 SugarCRM Inc. All rights reserved.
SugarCRM Inc. 5/22/2008 ©2007 ©2008 SugarCRM Inc. All rights reserved. 2
A Brief History of CRM 12-01-2007 ©2007 SugarCRM Inc. All rights reserved.
From Lock-In to Value-Based Software Lock-In-Based Drivers Value-Based Internet becomes a • On-Demand Deployment •On-Demand Only global collaboration • On-Site Options •On-Site Only platform • Appliance Sales/Marketing Expensive, Push Model Efficient, Pull Model Language Proprietary Standards-based Development Closed Open, web-based Public Process standards and APIs Limited, Proprietary languages emerge Open, Standards-based Customization Lightweight Light-to-Deep Third-Party Company-Controlled, Community-Driven Ecosystem Pay-to-Play Buyers rejects expensive vendor Pricing Complex, Hidden Simple, Transparent lock-in strategies 5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 4
Open Source: A New Manufacturing Process Higher quality software Less risk through mass utilization Lower cost, higher ROI 1) SugarCRM staff develop new functionality 2) New release downloaded by thousands of users 3) Massively parallel testing and debugging 6) Sold under commercial license 4) Community driven features and extensions 5) Rapid stabilization 5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 5
Why SugarCRM? Focus on User Experience Smart, Simple, Clean UI Personalization Change Appearance Add Dashlets Complete CRM Suite Flexible Architecture Marketing Deployment Options Sales Customization Support Modules Collaboration Objects and Fields Projects Business Process Create Workflows Reporting Team Security Sugar Exchange 200+ Commercial Extensions Test and Add New Functionality 5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 6
Thank You 5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 7
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