Event Marketing Stats

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Information about Event Marketing Stats
Business & Mgmt

Published on March 6, 2014

Author: sukiennong

Source: slideshare.net

Fascinating Event Marketing Stats

TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events & Fees 6 Event Marketing Challenges 7

This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

1 Why Events?

79% rank events as important to their business.

90% of nonprofits rank events important or very important .

B2B companies are least appreciative of events. 90% 78% 68%

2 Event Types

Top reasons to host events: #1 Educate #2 Generate Leads #3 Get Donations

IMAGE CREDIT: EUSKALANATO Educate ranks as the most important reason for hosting events.

IMAGE CREDIT: INTERSECTION CONSULTING Generate leads ranks as the 2nd most important reason to host events.

IMAGE CREDIT: PINKMOOSE B2C companies rate “Promote/Sell” more important than B2Bs and nonprofits do.

Most frequent types of events: Social Gatherings Classes

Most businesses hold educational events.

1 Educational Events 1 Classes Workshops Training Conferences Seminars

Importance of Events by Type

Nonprofits… …host more conferences than B2B & B2C combined.

14% of B2Cs hold conferences.

IMAGE CREDIT: COLETTE CASSINELLI B2B companies hold classes more often than other events.

IMAGE CREDIT: JEREMY BROOKS B2C companies hold social gatherings most frequently.

Nonprofits use more types of events.

3 Event Planning

Nonprofits spend the most time planning their events.

Most B2B companies spend 5-8 weeks planning an event.

4 Event Promotion

IMAGE CREDIT: RH1N0 Event marketing usually consumes ≤20% of budget.

are NOT SURE how much budget goes to events. 7.8%

is the average # of . promotional methods for events. IMAGE CREDIT: JOSEPH ROBERTSON

Email Most Used Event Promo Methods: IMAGE CREDIT: DARWIN BELL Word of Mouth My Website Mailed Invites

Email is used most often for event marketing.

40% use social media for event marketing.

Magazine ads are used least often for event marketing.

Only 11% use blogging for event marketing.

47% still mail invites. IMAGE CREDIT: ACME401

Ranking of Most Used Promotional Methods:

58.7% IMAGE CREDIT: ANI! are unlikely to rely on social media for event marketing.

Image credit: netzkobold

B2Bs are most unlikely to rely on for event marketing.

5 Events & Fees

IMAGE CREDIT: RANGERRICK Most companies don’t charge for events.

<10% always charge a fee.

59% of B2Bs never charge for events.

Nonprofits charge for events more than any other business.

6 Event Marketing Challenges

Biggest Event Marketing Challenges:

Nearly 50% to can’t get people respond to invites.

26.4% don’t know which online tool to use.

13.6% have no experience using online tools.

Nonprofits are more likely to use an online tool for event marketing.

7.9% Few respondents had difficulties collecting fees. 91

Learn more about event marketing in our webinar: www.HubSpot.com/events

THANK YOU.

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