Event Marketing Stats

63 %
38 %
Information about Event Marketing Stats
Business & Mgmt

Published on March 6, 2014

Author: sukiennong

Source: slideshare.net

Fascinating Event Marketing Stats

TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events & Fees 6 Event Marketing Challenges 7

This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

1 Why Events?

79% rank events as important to their business.

90% of nonprofits rank events important or very important .

B2B companies are least appreciative of events. 90% 78% 68%

2 Event Types

Top reasons to host events: #1 Educate #2 Generate Leads #3 Get Donations

IMAGE CREDIT: EUSKALANATO Educate ranks as the most important reason for hosting events.

IMAGE CREDIT: INTERSECTION CONSULTING Generate leads ranks as the 2nd most important reason to host events.

IMAGE CREDIT: PINKMOOSE B2C companies rate “Promote/Sell” more important than B2Bs and nonprofits do.

Most frequent types of events: Social Gatherings Classes

Most businesses hold educational events.

1 Educational Events 1 Classes Workshops Training Conferences Seminars

Importance of Events by Type

Nonprofits… …host more conferences than B2B & B2C combined.

14% of B2Cs hold conferences.

IMAGE CREDIT: COLETTE CASSINELLI B2B companies hold classes more often than other events.

IMAGE CREDIT: JEREMY BROOKS B2C companies hold social gatherings most frequently.

Nonprofits use more types of events.

3 Event Planning

Nonprofits spend the most time planning their events.

Most B2B companies spend 5-8 weeks planning an event.

4 Event Promotion

IMAGE CREDIT: RH1N0 Event marketing usually consumes ≤20% of budget.

are NOT SURE how much budget goes to events. 7.8%

is the average # of . promotional methods for events. IMAGE CREDIT: JOSEPH ROBERTSON

Email Most Used Event Promo Methods: IMAGE CREDIT: DARWIN BELL Word of Mouth My Website Mailed Invites

Email is used most often for event marketing.

40% use social media for event marketing.

Magazine ads are used least often for event marketing.

Only 11% use blogging for event marketing.

47% still mail invites. IMAGE CREDIT: ACME401

Ranking of Most Used Promotional Methods:

58.7% IMAGE CREDIT: ANI! are unlikely to rely on social media for event marketing.

Image credit: netzkobold

B2Bs are most unlikely to rely on for event marketing.

5 Events & Fees

IMAGE CREDIT: RANGERRICK Most companies don’t charge for events.

<10% always charge a fee.

59% of B2Bs never charge for events.

Nonprofits charge for events more than any other business.

6 Event Marketing Challenges

Biggest Event Marketing Challenges:

Nearly 50% to can’t get people respond to invites.

26.4% don’t know which online tool to use.

13.6% have no experience using online tools.

Nonprofits are more likely to use an online tool for event marketing.

7.9% Few respondents had difficulties collecting fees. 91

Learn more about event marketing in our webinar: www.HubSpot.com/events


Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

15 Essential Trade Show and Event Marketing Stats

What are the latest tradeshow and event marketing trends? Download the "2012 Event Marketing Trend" report to learn more.
Read more

Event Marketing Statistics & Trends - e-Strategy Marketing ...

e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and ...
Read more

35 Statistics That Every Event Marketer Should Know

Every event marketer should be familiar with these 35 event marketing statistics about current industry trends, including how social media is used and how ...
Read more

Event Marketing Institute - Event Marketer - For creators ...

The Event Marketing Institute offers news, research and data, conference discounts, corporate training and consulting for the event industry.
Read more

Free eBook: Fascinating Event Marketing Stats

Did you know that event marketing usually consumes less than 20% of a company's budget? And that only 11% of companies use blogging for event marketing ...
Read more

Fascinating Event Marketing Stats [New Ebook] - HubSpot

Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how ...
Read more

Event Marketing Best Practices and Resources - Marketo

Maximize your event marketing strategies with unique industry insights and worksheets, including 7 secrets to events that outperform expectations.
Read more

18 Lessons Learned In Leveraging Event Marketing For B2B SEO

18 Lessons Learned In Leveraging Event Marketing For B2B SEO. Derek Edmond on June 4, ... Review Event-Specific Marketing Collateral For Link Opportunities
Read more

Marketing Statistics, Trends & Data - The Ultimate List of ...

Hundreds of marketing statistics and metrics on social media, lead generation, mobile marketing, email marketing, SEO, and more from 2014, 2013, & 2012
Read more