Event Experience Design - Human Interactions at Conferences

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Information about Event Experience Design - Human Interactions at Conferences
Design

Published on March 14, 2014

Author: clastronautin

Source: slideshare.net

Description

Talk at IxDA Berlin - 12.04.2014

Human Interactions at Conferences Event Experience Design IxDA 12.03.2014 Claudia Brückner #IxDABerlin

Event Experience Designer. 
 Event Concepts. Event Management. Innovation Consultant. Design Thinking Coach. D-School. Claudia Brückner @clastronautin #IxDABerlin

Why are you going to Conferences?

Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?

And what do you 
 get?

Photo: Rob Hyndman this.

• power point marathons or product pitches • same speaker & talk you know from TED • no time to ask your questions • „neutral“ space • no time for networking (too short breaks) • bad coffee… And what do you get?

Why this gap?

the Internet

21Century 
 Conference Participants 1. new role of the expert (speaker) (no exclusive knowledge) ! 2. new role of the audience 
 (used to interact & collaborate/co-create)

Status quo Conferences

Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV

Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV fail

Conferences fail, because they don't design interactions.

Why Interaction ? is based on (human) interaction Learning. Inspiration. Networking. Exchange. Experience the Topic.

Can we design human Interactions ?

Can we design human Interactions ? no.

facilitate (human) interactions at conferences Can we design human Interactions ? no.

by designing Event Experiences Can we design human Interactions ? no. facilitate (human) interactions at conferences

Designing event experiences that facilitate (human) interactions. Event Experience Design:

How to? 1 Participant Roles & Needs 2 Activity & Space 3 Time …designing event experiences that facilitate (human) interactions?

Attendee Speaker Sponsor Host/
 Organiser Attendee 1 Participant Roles & Needs

• activities that facilitate interaction between participants 2 Activity & Space • space is not neutral (context & environment) • space that facilitates interaction between participants online & offline

• facilitating interaction not only during the event, but as well pre- event and post- event 3 Time pre- post-event

pre- post-event space Networking & Exchange Learning & Inspiration activity Event Experience Design

pre- post-event space Networking & Exchange Learning & Inspiration activity now Event Experience Design

pre- post-event now possible space activity Networking & Exchange Learning & Inspiration Event Experience Design

Event Experience Design Cases & Examples

pre- post-event Activity & Space online & offline Event Experience Design

ACTIVITY SXSW

ACTIVITY

ACTIVITY

pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN SXSW

PICNIC FESTIVAL Source: Picnic Festival 2012 ACTIVITY

Source: Picnic Festival 2012 ACTIVITY

Source: Picnic Festival 2012 ACTIVITY

pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Picnic Festival Experience Topic

pre- post-event Event Experience Design Activity & Space online & offline

CoThinkTank ACTIVITY & SPACE Photo: tackle Service Design

ACTIVITY & SPACE Photo: tackle Service Design

ACTIVITY & SPACE Photo: tackle Service Design

ACTIVITY & SPACE Photo: tackle Service Design

ACTIVITY & SPACE Sketch: tackle Service Design

pre- post-event space activity EVENT EXPERIENCE DESIGN coThinkTank Networking & Exchange Experience Topic

re:publica Photo: Gregor Fischer | re:publica 2012 SPACE

Video: raumlabor berlin SPACE http://vimeo.com/46297574

Photo: Gregor Fischer | re:publica 2012 SPACE

Photo: Gregor Fischer | re:publica 2012 SPACE

Photo: Anna-Lena König SPACE

pre- post-event space activity EVENT EXPERIENCE DESIGN re:publica Networking & Exchange Experience Topic

Photo: Gregor Fischer | Summit of newthinking 2012 Summit of newthinking SPACE

Photo: Gregor Fischer | Summit of newthinking 2012 SPACE

Photo: Gregor Fischer | Summit of newthinking 2012 SPACE

Photo: Gregor Fischer | Summit of newthinking 2012 SPACE

Photo: Gregor Fischer | Summit of newthinking 2012 SPACE

Photo: Gregor Fischer | Summit of newthinking 2012 SPACE

pre- post-event space activity EVENT EXPERIENCE DESIGN Summit of newthinking Networking & Exchange Experience Topic

Photo: HPI d.confestival d.confestival ACTIVITY & SPACE

Photo: HPI d.confestival ACTIVITY & SPACE

Video: HPI d.confestival ACTIVITY & SPACE http://vimeo.com/55534400

pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN d.confestival Learning & Inspiration

Photo: Service Design Berlin Service Experience Camp ACTIVITY & SPACE

Photo: Service Design Berlin ACTIVITY & SPACE

Photo: Service Design Berlin ACTIVITY & SPACE

Photo: Service Design Berlin ACTIVITY & SPACE

pre- post-event space activity EVENT EXPERIENCE DESIGN Service Experience Camp Networking & Exchange Experience Topic

pre- post-event Event Experience Design Activity & Space online & offline

Photo: Martin Jordan | Global Service Jam Berlin 2013 Global Service Jam ACTIVITY & SPACE

Photo: Service Design Berlin ACTIVITY & SPACE

Photo: Martin Jordan | Global Service Jam Berlin 2013 ACTIVITY & SPACE

ACTIVITY & SPACE

pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Global Service Jam Learning & Inspiration

Photo: Dieter Engler | a2n Camp 2011 a2n Camp ACTIVITY & SPACE

Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE

Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE

Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE

Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE

Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE

pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN Experience Topic a2n Camp

Event Experience Design main take aways • Interactions need to be facilitated • new role for the Event Organiser:
 Event Experience Designer 
 & Community Manager

thank you! IxDA 12.03.2014 Claudia Brückner #IxDABerlin your questions!!

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