Evaluating opportunities and threats in Macroeconomic Changes

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Published on November 2, 2018

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slide 1: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. Economics Essay slide 2: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. TABLE OF CONTENTS INTRODUCTION...........................................................................................3 Macro-economic changes Hilton’s external environment while evaluating opportunities and threats........................................................................3 CONCLUSION................................................................................................8 REFERENCES.............................................................................................10 A Sample Report on Economics Essay To Buy Complete Essay Writing Service from Us: Contact Us: +1 2139295632 Email: helpinstantessaywriting.com Website: https://www.instantessaywriting.com/macroeconomics-essay-writing slide 3: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. INTRODUCTION External business environment affects the working of an organization and it includes the factors such as economic legal political social etc. Hospitality industry is ever changing and counted to be one among the fastest growing sectors in the world. UKs hospitality sector employs millions of people from domestic and worldwide countries which accounts for 17 of total UK net employment growth in 2014 Powers and Barrows 2009. Here this report is going to focus on external environment of UK hospitality industry especially to economic factors. These are uncontrollable factors in the hospitality industry which are further associated with macro environment Harrison 2003. Economic situation of UK or even the world affects the business of hospitality sector. To complete the present report a leading hospitality Company of UK is taken into account which is “Hilton Hotels Resorts”. The mentioned company was previously recognised as Hilton Hotels. It is a global chain of full service hotels and resorts which was founded in 1919. Hilton Worldwide is the brand which is associated with the hotels and resorts of Hilton. This group has its operations in more than 78 countries and has 530+ luxuries hotels. The mentioned hotel brand owns Hilton Hotel brand which remains companys flagship brands and counted as the largest hotel brand all-round the world. Marketing practices of the company focuses on business activities. It includes leisure travels along with brand promotions at city centres convention centres and near airports. However the major operations of Hilton hotels are affected by the economic fluctuation faced by country and global market. This report represents the macroeconomic changes in the external environment of Hilton Hotels and resorts. Impact of various economic factors such as unemployment rate interest rate foreign exchange rate fluctuations corporate tax rates inflation rate and gross domestic product is further discussed in this unit. Macro-economic changes Hilton’s external environment while evaluating opportunities and threats GDP In general words GDP Gross Domestic Product is termed as a macro economic indicator of business strength employee’s wealth. Hilton Hotel significantly contributes in the slide 4: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. GDP in the UK as in 2011 the company contributions around 6.7 of total GDP of UK’s hospitality sector. In the recent years Hilton hotel employs more than 36000 people from home country Here comes the latest British GDP data 2016. In 2015 UK is predicted to get the highest GDP figures showing good growth of economy. Hilton employs number of people in the country that further helps in multiplying the effect on monetary value earning of the nation. This is because of people’s earning and spending on other business activities. Gross Domestic Product: An Opportunity or Threat- Hilton hotel uses GDP measures to decide whether to increase or reduce the employment rate. In addition to that it provides opportunities to design the effective cash deployment strategies to home country. In addition to that positive figures of GDP allows hotel company to be confident and comfortable in spending financial resources to hire new employees business expansion purchasing new equipments and constructing new hotels Houston 2016. An increase in GDP of company allows organization to make necessary changes in production of goods and services. Along with this it provides opportunities of efficient capital deployment. The negative figures of GDP becomes threat to management of Hilton as company will no longer invest in capital expense projects such as purchase of plant and equipment in the period of recession Here comes the latest British GDP data 2016. Wage rates Wages are categorised as the salaries that are to be paid to the industry workers against their services. However it directly affects the profitability of the organization. Within UK organizations have to decide wages as per the National Minimum Wage which is designed as UKs pay floor. The hospitality retail and cleaning industries account for 52 of NMW jobs. The profitability of Hilton hotel is significantly affected by the fluctuation in minimum wage rates The Impact of the Living Wage on the Hospitality Industry 2016. Recently in 2015 minimum wage increased which directly lead to the increase in salaries. With the slight rise the labour cost for the Hilton hotel also increases which is a threat to Hilton. Tax rate Tax rate is a percentage of profits that corporations have to pay to the governments of respective country against their earnings. Form the production of services to its respective sales slide 5: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. companies have to pay taxes. Being a leading hospitality company Hilton Group is responsible for fulfilling tax obligations. However the rate of taxes is decided by the central government of UK. Corporate tax rate for company profits is 20 from April 2015. The fluctuations in tax rates directly affect the pricing decisions of company as well as profitability of business. The amount of tax is levied on process of products and services. However the individual tax rate also affects the business of Hilton hotel as the consumer’s purchasing power is associated with the same. Corporate Tax Rates – An Opportunity or Threat Corporate tax rate is the external factor that affects the business of hospitality industry.Major impact of these taxes can be seen on the decisions and policies of Hilton hotels. Reduction in corporate tax rates is a positive indication for business as it has to pay fewer amounts in terms of tax and customers are offered with low or reasonable price products. The percentage of corporation tax provides opportunity to business for finding out the best profit extraction policies to increase the revenues and cutting down the cost of business. However the high corporate tax rates threatened stakeholders to receive less dividends and returns on equity investment. It will become tough for Hilton to raise finance for the capital investments. In addition to that reduction in corporate tax will provide opportunity for company to increase its customer’s base while providing low cost services. In addition high tax rates lead to change in the behaviour of entrepreneur to take riskier projects. Foreign exchange rates Foreign exchange rate is the major economic factor that influences the business by affecting its profitability. As per a general concept depreciation in current policies of UK will make services cheaper at international market and selling firm will get benefit out from same. On the other hand appreciation in currency makes it expensive to sale products and services in other markets. However it reduces competitiveness. Foreign exchange rates- An Opportunity or Threat For an example US Dollar becomes expensive in comparison to British Pound. Most of the raw materials are purchased from US market by Hilton and after this situation importing goods from US market will become expensive. In addition the demand of hospitality products from US market will increase Pettinger 2013. However it puts an adverse impact in the home slide 6: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. country that is UK because the company has to face competition from cheaper imports. In addition there will be a significant threat to Hilton Group in selling hotel products and services to home country. Furthermore the output of business will reduce and company has to cut down jobs. In case increased UK labour productivity is reason of appreciating Pound then mentioned company will become able to absorb the stronger Pound. This can be seen as an opportunity to business. Interest rate Meaning of interest rates is expressed as a percentage that is paid by borrower to lender against the accessing capital. Interest rates are charged by banks from local people who borrow money from financial institutions. The fluctuating interest rates affect the purchasing power of customers that directly affects the sales and profitability of company. In regard to Hilton hotel in the situation of low interest rate customers put their hands back from borrowing money. Hence their purchasing power declines. This causes a great impact on the sales of company and its profitability. Interest rate- An Opportunity or Threat Changes in interest rates affect the business of Hilton hotel in the manner of affecting purchasing power of companies. A slight change in the market interest rate affects the buying beg behaviours of company. Hence the external environment of company affects a lot. Different banks have different interest rates and the increase and decrease in interest rates create opportunities and threats for the business organization. When the interest rates are low the consumer borrows funds from external environment which is further invested in purchasing products and services. Thus company expects to have better sales figures and profits. On the other hand when banks increase the interest consumers are not willing to invest in services and products of business. This situation is further seen as a threat for the company to have good profits and higher sales. Unemployment rate UK labour market is witnessed as ‘jobs-rich’ but ‘pay-poor’ scenario. This in turn affects the business of companies operating in the economy. From a long run unemployment rate of UK has been dropped to the lowest level since 2008. However the growth of earning is witnessed to slide 7: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. be slow Allen and Inman 2015. The recent recorded unemployment rate in UK is 5.6. For Hilton hotel unemployment rate in economy creates insecurity among workforce to lose their jobs. It further seems to have lower staff turnover ratio which is a good indication for business entity. Unemployment rate – An Opportunity or Threat An unemployment rate affects the business of a company in both the manner. They provide opportunities as well as threats to corporate sector. First of all it directly impacts to the consumer’s spending by lowering it downwards. For the company lower demand for income- elastic products has been seen. However demand for inferior goods increased Pettinger 2013. The consumer will move towards lower price and low quality goods. The biggest threats among the employees can be seen in terms of losing their jobs. The unemployment creates insecurity Illustration 1: Unemployment rate Source:Allen K. and Inman P. 2015 slide 8: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. among workforce that leads to lower morale and demotivation. In addition to this company also have social problems that are associated with high unemployment. However recruitment within the company becomes easier as more applicants will come for vacant posts. Inflation rate Inflation rate of UK’s economy is the external major factor that affects the business of hospitality industry. The inflation rate is averaged to be 2.65 from 1989 until 2015. In April 2015 it was recorded as the lowest which was -0.10 percent United Kingdom Inflation Rate 2016. A low inflation rate is beneficial for the Hilton hotels as its supports operations. It is so as purchasing power of money will remain stable and consumers generally tends to spend more. Inflation Rate – An Opportunity or Threat Inflation rate is a major indication of rising prices of products and services. It represents increase in cost of living as well. Low inflation rate provides opportunity for business entity in terms of increasing spending of customers How high inflation rate affects on business and economy 2012. However high inflation rate in economy leads to distort behaviour of customers. In the situation of high inflation rate customers have fear of high price and people restrict themselves from purchasing their requirements How does inflation affect a business 2016. Furthermore trade unions demand higher wages in the scenario of high inflation. Fluctuations in inflation rates make difficult for Hilton hotels to forecast the future. It becomes also difficult to calculate prices and investment returns. In addition a small increase in inflation rate may affect the capital expenditure of Hilton hotel and could also lead to increase in the cost of production United Kingdom Inflation Rate 2016. CONCLUSION The above report was aimed at assessing the external economic factors affecting business of UK leading hospitality company namely Hilton Hotels. From the investigation it was witnessed that economic situation of the UK affect the business of hospitality sector. This unit represents the impact of various factors such as unemployment rate interest rate foreign exchange rate fluctuations corporate tax rates inflation rate and gross domestic product as so on. slide 9: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. It was found that the economic factors provides both opportunity and threats to corporate entity as it leads to increase the customers base increase in cost changes in consumer behaviour etc. A Sample Report on Economics Essay To Buy Complete Essay Writing Service from Us: Contact Us: +1 2139295632 Email: helpinstantessaywriting.com Website: https://www.instantessaywriting.com/macroeconomics-essay-writing slide 10: Exclusive Offer Up-to 35 off on Macro-economics Essay Writing services from Instant Essay Writing Services. REFERENCES ⚫ Allen K. and Inman P. 2015. UK jobless rate falls to 5.6 lowest since 2008 but pay still sluggish. Online. Available through : http://www.theguardian.com/business/2015/apr/17/uk-jobless-rate-hits-lowest-since-2008- unemployment-falls. Available on: 27 th Janurary 2016. ⚫ Harrison J. S. 2003. Strategic analysis for the hospitality industry. Cornell Hotel and Restaurant Administration Quarterl. 442. pp.139-152. ⚫ Here comes the latest British GDP data. 2016. Online. Available through : http://www.businessinsider.in/Here-comes-the-latest-British-GDP-data- /articleshow/48250047.cms. Available on: 27 th Janurary 2016. ⚫ Houston G. 2016. The GDPs Effect on Business. Online. Available through : http://www.ehow.com/info_8552885_gdps-effect-business.html. Available on: 27 th Janurary 2016. ⚫ How does inflation affect a business 2016. A Sample Report on Economics Essay To Buy Complete Essay Writing Service from Us: Contact Us: +1 2139295632 Email: helpinstantessaywriting.com Website: https://www.instantessaywriting.com/macroeconomics-essay-writing

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