Published on February 19, 2014
BUSINESS MODELING EXPERT MEETING Rovereto | 5-6 December 2013 Strategy-to-market applications VIANOVEO – From Idea to Market - Berlin – 26-27 November 2013
THE SHORTEST ROUTE FOR INNOVATION TO MARKET
INNOVATION, A PERILOUS PATH 1 IDEA OUT OF 3000 FINDS ITS MARKET 300 B€ SPENT /YEAR IN R&D IN EUROPE 3
CAUSAL TO EFFECTUAL REASONING 4
THE SOLUTION: TWO MINDSETS COMBINED Fuzzy front end Exploration/Construction ISMA360® et ViaDesigner Deployment ISMA360®: a dynamic approach Management in complex and uncertain environment Iterative process based on reality Systemic approach Entrepreneurial reasoning 5
DATA SENSE MAKING SOLUTION TO DESIGN THE STRATEGY TO ACCESS MARKET WHAT TO SELL? TO WHOM? 6
VIADESIGNER SUITE Consultant/Mentor Entrepreneur Innovation team User ViaDesigner Strategy® ViaDesigner Scan® Full marketing strategic mentoring Dashboards Complete synthesis report with recommandations Product data sheets Patchwork output One-page synthetic report Visualisation of the performance level of the go-to-market strategy Comments and recommandations from a certified ViaNoveo consultant FREE : ViaDesigner PatchWork ® 1 page presentation Radar evaluation Instant picture of essential variables / infos Light evaluation Audit of access-tomarket strategy In-depth design of access-to-market strategy Depth of analysis
VIADESIGNER STRATEGY®, THE PATH TO MARKET Where? What is the domain concerned by the innovation ? For which uses? Are there any not or badly satisfied needs? How unique? What is the idea/vision/inventi on ? What does it do ? How is it unique/legitimate? What to offer? Am I able to satisfy them? What? To whom? How? What am I able to sell ? To whom ? Which value proposal ? Which business model ? What is the current market? 8
VIADESIGNER® STRATEGY, DESIGN YOUR STRATEGY SaaS access 9
VIADESIGNER® PATCHWORK, INSTANT PICTURE Internet freeware 10
VIADESIGNER® SCAN, AUDIT YOUR STRATEGY Saas access 11
FOR WHAT RESULTS ? Identify & develop growth leverage Design the strategy to access relevant markets Transform intuition into facts, making sense out of datas Share vision & decision among stakeholders 12
REFERENCES More than 850 innovating projects modelised in ViaDesigner In-house innovation intrapreneurship support Customer focused innovation project support Access-to-market strategy design support Access-to-market models research
MEET US ON OUR BOOTH A335 ! USE FOR FREE: WWW.VIA-DESIGNER.COM/PATCHWORK For further information : Thomas HERLIN E: firstname.lastname@example.org M: +33 650 69 98 25 www.vianoveo.com 14
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Share European Conference on Reading 2013 presentation. ... European Business Incubator Network : Rovereto Conference, ViaNoveo Presentation
BUSINESS INCUBATOR RESULTS 2011• Over 60 teams• 16 new companies ... European Business Incubator Network : Rovereto Conference, ViaNoveo Presentation