European Business Incubator Network : Rovereto Conference, ViaNoveo Presentation

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Published on February 19, 2014

Author: Therlin

Source: slideshare.net

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ViaNoveo Presentation at Rovereto Conference for the EBN (European Business Incubator Network)

BUSINESS MODELING EXPERT MEETING Rovereto | 5-6 December 2013 Strategy-to-market applications VIANOVEO – From Idea to Market - Berlin – 26-27 November 2013

THE SHORTEST ROUTE FOR INNOVATION TO MARKET

INNOVATION, A PERILOUS PATH  1 IDEA OUT OF 3000 FINDS ITS MARKET  300 B€ SPENT /YEAR IN R&D IN EUROPE 3

CAUSAL TO EFFECTUAL REASONING 4

THE SOLUTION: TWO MINDSETS COMBINED Fuzzy front end Exploration/Construction ISMA360® et ViaDesigner Deployment ISMA360®: a dynamic approach     Management in complex and uncertain environment Iterative process based on reality Systemic approach Entrepreneurial reasoning 5

DATA SENSE MAKING SOLUTION TO DESIGN THE STRATEGY TO ACCESS MARKET WHAT TO SELL? TO WHOM? 6

VIADESIGNER SUITE Consultant/Mentor Entrepreneur Innovation team User ViaDesigner Strategy® ViaDesigner Scan®  Full marketing strategic mentoring  Dashboards  Complete synthesis report with recommandations  Product data sheets  Patchwork output  One-page synthetic report  Visualisation of the performance level of the go-to-market strategy  Comments and recommandations from a certified ViaNoveo consultant FREE : ViaDesigner PatchWork ®  1 page presentation  Radar evaluation Instant picture of essential variables / infos Light evaluation Audit of access-tomarket strategy In-depth design of access-to-market strategy Depth of analysis

VIADESIGNER STRATEGY®, THE PATH TO MARKET Where? What is the domain concerned by the innovation ? For which uses? Are there any not or badly satisfied needs? How unique? What is the idea/vision/inventi on ? What does it do ? How is it unique/legitimate? What to offer? Am I able to satisfy them? What? To whom? How? What am I able to sell ? To whom ? Which value proposal ? Which business model ? What is the current market? 8

VIADESIGNER® STRATEGY, DESIGN YOUR STRATEGY SaaS access 9

VIADESIGNER® PATCHWORK, INSTANT PICTURE Internet freeware 10

VIADESIGNER® SCAN, AUDIT YOUR STRATEGY Saas access 11

FOR WHAT RESULTS ?  Identify & develop growth leverage  Design the strategy to access relevant markets  Transform intuition into facts, making sense out of datas  Share vision & decision among stakeholders 12

REFERENCES More than 850 innovating projects modelised in ViaDesigner In-house innovation intrapreneurship support Customer focused innovation project support Access-to-market strategy design support Access-to-market models research

MEET US ON OUR BOOTH A335 ! USE FOR FREE: WWW.VIA-DESIGNER.COM/PATCHWORK For further information : Thomas HERLIN E: t.herlin@vianoveo.com M: +33 650 69 98 25 www.vianoveo.com 14

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