Published on December 2, 2007
Europe - the most creative place in the world Future of Europe Summit, Andorra, 29.11.2007 dr. Žiga Turk, minister Government Office for Growth SLOVENIA email@example.com
Do you buy what you need? Or do you buy what you think and feel you need?
Do you pay for function or do you pay for meaning?
Price of function is droping, and price of meaning rising image design image design quot;healthyquot; quot;healthyquot; quot;home quot;home trade mark trade mark madequot; madequot; “fair” “fair” marketing trusted marketing trusted price of meaning environmen environmen taly taly friendly friendly who can think of it who can sell it who is willing to 30 EUR price of funcion 1 EUR pay for it no name brand
Who makes meaning? what is meaning? what gives meaning? what influences What gives meaning? values, morals, virtues! meaning? MORALIZATION OF THE MARKETS!
Future belongs to meaning makers “The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers— will now reap society’s richest rewards and share its greatest joys.” Dan Pink
War for Educate talent talent! Attract talent Retain talent
Lisbon Strategy is response to globalization which is driven by … freedom in politics fall of iron curtain and Berlin wall freedom in trade free trade agreements in WTO and GATT advances in logistics of goods: container ships, DHL, UPS … of information: internet, mobile phones Europe a follower, not driver of these processes
Contex - Lisbon Strategy Lisbon 1.0 (2000) most competitive economy in the world Japan and USA Lisbon 2.0 (2005) growth and jobs looking inward if it's not broken don't fix it … Lisbon 2.1 (2008) treaty is settled, form is there, lets talk about content stop looking inward, look outward most creative environment in the world
Conceptual age fits Europe in globalization it is ultimately about values well designed, fair, environmentally friendly, nice, trustworthy … Europe's role in the globalized world is to shape values … dealing with conflict, addressing climate change, agreement among generations, social sensitivity, global empathy … valuing design, brand, intellectual property export these values creating products fitting this world view exporting products creativity is the key!
Europe has always been creative, shaped virtues … Europe is not a continent of Frederick Winslow Taylor, Henry Ford, Thomas Edison or …
The Chinese invented cheap paper. In 15th century we learned to Democratic use of paper. It can be used for anything. So many use it. more people can learn, create …
The first communi- cation revolution
The Reneissance. Europe takes In ethics, arts, science, technology. the lead. World domination follows. Culminates in the early 20th century.
In the20 th Century Americans Democratic use of invent the digital technology. Anyone can be an Internet. author. Anyone can publish. Do movies. Do music. Europe learns Spread ideas. to use it. Values. His or her own.
The second communi- cation revolution
The new renaissance. Europe takes the lead. Not in colonies. Not in A beacon in the steel production. In ideas. In values. quot;A troubled world. beacon in the troubled worldquot;
Lisbon 2.1 Message: Creativity, Entrepre- neurship, Lisbon strategy, growth and jobs, the most competitive Courage knowledge based economy in the world …
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