Europe Presentation

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Information about Europe Presentation

Published on October 19, 2007

Author: funnyside


Slide1:  Kai Ostermann Regional Director Continental Europe Germany, Austria, Switzerland Italy, France, Netherlands Slide2:  DON’T MISS The Soccer World Championship in Germany (9 June – 9 July 2006) while at ATE 2006 in Adelaide and make sure you have the latest news on the soccer world championship Your European Champions and their winning goals:  Your European Champions and their winning goals Slide4:  WHAT IS TQ’S STRATEGY IN EUROPE Continue to work in partnership with TA and the STOs under the Destination Australia Partnership (DAP). Increase focus on consumer press, publicity and promotion activities. Maintain excellent relationships with travel industry partners. Stronger focus on Germany as core (tier 1) market with basic support for Switzerland, Italy, France, Austria and the Netherlands (tier 3) markets. Slide5:  CHALLENGES The rise in value of the Australian dollar plus the increase in fuel surcharge will impact on the air component of travel to Australia. Slide6:  HOT TIPS - GERMANY Increase in dynamic packaging (a customer-driven mix of packages, individual products and self-organised components). New Job Appointments: Thomas Graune, new Product Manager @ Studiosus Reisen. Birgit Mussgnug, new Product Manager @ Canusa Touristik. Michaela Krauss, new Frankfurt Office Manager at Cruising Reisen (previously APF). Work & Travel Company Australia is now managed by Matthias Ohm, former owner of STEP IN, who relocated to Australia.  Australia Tours set up a luxury segment “Australia in Style” to target the high-yield market ( Slide7:  HOT TIPS - SWITZERLAND Michael Mettler (Sen Product Manager of Oceania) will change within the Knecht Reisen Group to Baumeler (hiking specialist operator). Christoph Baerlocher will take over from Michael Mettler. Clare Walker was appointed new Managing Director at Ozeania Reisen replacing Bruno Böckli who sold his company shares.  Slide8:  HOT TIPS - ITALY 70% of total bookings to Australia target the honeymoon market. New Job Appointments: Loretta De Stefani, new Italian market representative @ Tourism Australia. Nick Constantini will support on project base only. Tiziana della Sera, new Sales & Marketing Manager at Royal Brunei in Rome. Slide9:  HOT TIPS – FRANCE Asia Voyages is reporting increased package sales by 98% compared to the previous year. New Job Appointments: Alexandre Gavalda, new Product Manager @ Kuoni Travel France Rodolphe Brauner, Tourism Australia Paris, will leave in March 2006. Successor yet to be announced Slide10:  HOT TIPS – NETHERLANDS Airtrade has ceased trading under the names of Australia Express and Indigo Tours. A new brand, AustralieXperts has been launched recently. Kuoni Netherlands was awarded Best Organisation for Travel to Down Under in 2005 by the Dutch trade. New Job Appointment: Ilonka Hagenstein (previously Travel Trend), new Product Manager at De Jong Intra. Slide11:  WHAT’S HOT … 2005 / 2006 Accomplishments 188 Market Development Calls (ytd) 52 Training Seminars / Workhops (ytd) 19 Coop Campaigns (ytd) 20 Consumer Travel Shows (ytd) 15 Trade Famils (ytd) 21 Media Famils (ytd) 1,757 Queensland Specialists (ytd) - FTI, DERTOUR, Meier’s Weltreisen, Hotelplan, Viaggidea, Asia Voyage Quarterly E-News (QLD/Europe industry) Slide12:  WHERE ARE WE HEADING – CONSUMER COOP MARKETING Significant consumer motivation via non-tourism cross promotions Foster´s Beer, Boomerang Reisen – Germany June 05 - June 06; sub-partners TA & QF Nationwide point of sales displays at retail stores Distribution of 1.2 million booklets, flyers, scratch cards, etc in bars, pubs and restaurants to participate in online promotion Online booking tool: and Slide13:  Examples of Campaign Successes Slide14:  WHERE ARE WE HEADING – TRADE RELATIONSHIPS Strong Support of Tour Operator Sales Initiatives DERTOUR – Germany March - April 06; sub-partners QF/AO, TTNQ, QR Tactical Radio Spots Tactical Bill-Board Placements Poster distribution to 10,000 DER travel agencies Tactical Flyer distribution to 30,000 DER clients Website Advertising E-Newsletter Communications Public Relations Dedicated DER Travel Agents famil Slide15:  Examples of Campaign Successes Slide16:  WHERE ARE WE HEADING – TRADE RELATIONSHIPS Strong Support of Tour Operator Sales Initiatives Kuoni Gastaldi - Italy January - September 2006, sub-partners QF & TW Advertorial in ‘Il Matrimonio perfetto’ (leading honeymoon magazine, circ. 65,000) Newsletter distribution to 35,000 Kuoni clients Multi-fax-messages to 5,500 travel agencies Tactical Flyer distribution at honeymoon fairs Public Relations Slide17:  Examples of Campaign Successes Slide18:  Examples of Campaign Successes Slide19:  WHERE ARE WE HEADING – MEDIA AND PR Increased brand and public awareness through prominent press + publicity Escorted group and individual press visits 11 pan-European journalists attending annual Queensland on Stage mega famil event 21 individual journalists (QLD dedicated, VJP) Online media, travel magazines, newspapers, general and special interest magazines, trade press, radio and TV networks Slide20:  Examples of Campaign Successes Slide21:  WHERE ARE WE HEADING – MEDIA & PR Increased brand and public awareness through media and public relations Planet Radio WHV Promotion Germany January-September 2006; sub-partners TA & QF Radio network with 900,000 listeners daily On-Air coverage 100 general Australia radio spots (2min) 50 Queensland specific radio spots (2min) Featured on and new backpacker website Raffle of 3 working holiday visa jobs to Queensland (Australian Tall Ships, Gilligans Backpacker Hostel, Undara Experience) Slide22:  Examples of Campaign Successes Slide23:  WHERE ARE WE HEADING – E-MARKETING Preview Strengthen Online Presence Down Under Reporters, Germany September 06 -May 07; sub-partners: WA, FTI Virtual visit of Queensland with integrated “edutaining” tasks and games, incl. prize raffle Online game is promoted by cross promotion partners (tbd), the online travelchannel, print media, web banners, direct mailings, and travel agency networks OPPORTUNITIES FOR YOU TO JOIN US NEXT FISCAL YEAR . . . :  OPPORTUNITIES FOR YOU TO JOIN US NEXT FISCAL YEAR . . . Slide25:  December 2006 QUEENSLAND ON STAGE Slide26:  April 2007 QUEENSLAND ON TOUR Slide27:  And throughout the year: Europe: Public Relations Wholesaler Famils Agents Training Consumer Shows Youth/Honeymoon DAP Campaigns (tbc) Aussie Specialist Online Program ATE Brisbane 2007 Germany Cross Marketing Campaign (DAP - the big idea) E-Marketing (Down Under Reporters) Wholesaler Coops/AO/SQ Germany/Switzerland Discover Australia ASP Mega Famil Germany/Switzerland/Austria Best of Travel Group QLD Collateral Russia Roadshow Thank you / Any ???:  Thank you / Any ???

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