Published on March 10, 2014
CASE STUDIES: ESKIMI FANCLUB DELIVERS BETTER REACH AND ENGAGEMENT THAN FACEBOOK PAGES 2014 03
ESKIMI One of the largest social media platforms in Africa and South East Asia ! It’s a 2nd largest mobile destination in Nigeria overtaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria) 15+M members worldwide 8+M members in Nigeria Africa now has more than 10million users and 12+B impressions 1+M in Ghana 0.5+M in Kenya 0.5+M in South Africa 0.5+M in Tanzania, Namibia, Zimbabwe, Mozambique
ESKIMI FANCLUB VS. FACEBOOK PAGE Actual insights from partner brand: reach and engagement !
REACH AND ENGAGEMENT • Social media reach and engagement are key metrics to measure the effect of the channel • Eskimi delivers up to 10 times more reach of fanclub fans • Eskimi users are up to 8 times more engaged and react to posts by liking and commenting more • Eskimi has additional build-in tools to even more grow engagement (treasure hunt, photo competition, etc)
CASE STUDIES • Eskimi compared the reach and engagement of some of our clients • Eskimi used 3 clients to compare: Tradestable classifieds, Airtel Nigeria and Transferbee money transfers • We compared how users are reached and engaged on the same posts but on different platforms
CASE STUDY 1 ESKIMI FACEBOOK Fans: 400,000 Likes: 84,000 Single Eskimi post reached 11% of the audience. Engagement is 30% better on Eskimi.
Fans: 80,000 Likes: 30,000 CASE STUDY 2 ESKIMI FACEBOOK ESKMI post reached 20% of the audience. Engagement was many times better on Eskimi.
Likes: 960,000 Fans: 36,000 CASE STUDY 3 ESKIMI FACEBOOK Single ESKMI post reached 15% of the audience. Engagement is 8 times better on Eskimi.
BEST: ESKIMI FANCLUB Reach a high quality user engagement with YOUR BRAND at ESKIMI! Eskimi fanclubs deliver faster & higher reach, engagement and customised brand experience. ! A place for ESKIMI members to get information about Brand, products and much more. - Branded club in Web and Mobile - Fanclub with Brand name - Members can invite their friends to join - Plenty Viral tools to engage with users!
SUMMARY • Eskimi delivers up to 20% of your fanclub audience with a single post • Eskimi users are up to 8 times more engaged and react to posts by liking and commenting more • The ROI for digital community marketing on Eskimi can be better up to 10 times
FANCLUB ON ESKIMI Our goal is to create solutions for all mobile phones and ensure a best viral spread of YOUR BRAND advertising campaign. Here’s how we do it. BRAND FANCLUB PHOTO COMPETITION TREASURE HUNT DISPLAY MEDIA SITE TAKEOVER
CURRENT ADVERTISERS ...and many others!
CONTACT US We would love to come up with a unique advertising idea for your brand. Contact us for more detailed information. Taj Zadhra-Ogunsola Sales Director firstname.lastname@example.org +234 7012747256 taj.ogunsola Vitalija Garifulina Sales Manager email@example.com +370 674 05672 kasule4ka
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