Published on February 18, 2014
We connect our city and mobilize it
The problems We live daily @ our city Government procedures implicates a lot of time The city offers many events daily, it's quite complicated to know them all Most of people does not recognize their government nor institutions SMEs ﬁnd hard to position their brands ahead transnationals A lot of the touristic information online depend on the government to be published ! Information on the internet ﬂows to global. There is not a localized network
The problems people deal with when they make their government procedures The Statistics 77.1 25.1% 47.7 Of the people who made government procedures in 2011 made it through auxiliary media and offers of electronic government 9.8 Service barriers asymmetries of information ICTs problems Percentage of satisfaction when they do government procedures 7.5% 22.9% 50.8% 75.9 49.2% 77.1% 49.2 % of people deals with trouble to get their government procedures done 77.1% of the trouble we're cause for “service barriers” 92.5% 92% of these persons would prefer less formats and requires Very satisﬁed All this statistics are based on the media research by INEGI in 2011 12.6 8.2 Satisﬁed 3.2 Unsatisﬁed Very Unsatisﬁed
Local Business in Mexico 97% They generate ! ! ! of all the country’s work offer 79% of enterprises in Mexico are SMEs 9of10 jobs are generated by SMEs Only in Queretaro They do not count with ﬁnancial protection ! ! ! or the backup to make a good advertising campaign 90% ! ! ! ! are family business 3 M SMEs SMEs represent ! ! ! of private sector 65% 83% In Mexico there are almost of SMEs generate ! ! ! of GDP National 49.0% 51.0% 90% 51% of the public resources comes from SMEs 3,500 small business were found in 2013. Their investment was about 30-70 thousand pesos. 90% broke Source: Consejo de la Comunicación A.C.
Technological Opportunities 200 M 600 M Twitter users Facebook users 30 M users in Mexico with growing tendency to buy online 80 M mobile phones in Mexico 2015 mobile phones will be more used than computers to access internet In 2016 there will be 80 M Mexicans with access to internet In 2000 there were 3 M In 2012 it got to 50 M In 2016 there will be 300 M Latin people with access to internet ! In Source: Consejo de la Comunicación A.C.
Crisis has diminished publicitary investment in every media except from the internet, where has grown almost 5% since 2009 ! Consejo de la Comunicación A.C. “It will be not enough to have a web site, we require a site to interact with users, keep contact with them" Vázquez Gómez y Tuñón Velázquez” Grupo Vink Consultants. SMEs who not uses ICTs lose from 10 to 30 % of their potential increases Research developed by PROMPyme, 2005
Internet is Today’s Universal Language Communication The big problem ! ! A+B=C ? B At Eseety we create communication ﬁlters that are efﬁcient for every sector of the community. A NGOs Frictions in most relationships, at all levels, are due to simple communication problems With simple solutions Companies Government People
Financial Projections 6,894 M 7,000,000 5,250,000 In estimated proﬁts for the 5th year Counting our most conservative values 3,500,000 4 1,750,000 0 Year 1 Year 2 Year 3 Year 4 Business Systems Year 5 Proﬁle Upgrade Sponsored Events Searcher Advertising Main Advertising
Team Roxana Romero Aurora Villeda Oscar Netzahual Oliverio Juárez Silverio Paredes CEO COO CCD CFO CTO H. Cámara de Diputados Assistant Secretaría de Desarrollo Económico Tlaxcala Head of Department The Youth Magazine Editor Grupo GARSOF Founder COPARMEX Tlaxcala Counselor Mov. Nacional de Jóvenes Competitivos A.C. Assistant Design Department DSS México S.A. de C.V. Solutions Architect in Financial Planning Aspel de México S.A. de C.V. Systems Implementor ! ISSSTE Tlaxcala Head of Ofﬁce Social Service Advisor ! Yo Amo Tlaxcala A.C. Director ! Investor ! ! Allies Tlaxcala
WE WANT TO CHANGE THE WORLD The language also started being an idea Let’s travel the next week, what options do we have? Where may be an Italian Restaurant? I Have to call the Mayor! We have to announce our Health Campaign! Which events will be for the weekend? Where we’ll go for dinner? ||||||||||||||||||||||||||||||||| ||||||||||||||||||||||||||||||||| ||||||||||||||||||||||||||||||||| ||||||||||||||||||||||||||||||||| I need publicity for my personal business ||||||||||||||||||||||||||||||||| I need a locksmith! |||||||||||||||||||||||||||||||||
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