Esce year 1 semester 2 cultural exportation test week 10

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Information about Esce year 1 semester 2 cultural exportation test week 10

Published on March 7, 2014

Author: alboss23




ESCE Year 1 semester 2 Cultural Exportation test Section (1) Vocabulary (20 points) (2) Writing week 10 (20 points) Section (2) Write 200 words on the following subjects. In the final test you will only have 2 questions out of the 10 below. Consequently, you will need to prepare your ideas, plans and vocabulary for all of the subjects below. (1) Why did LVMH have such a high attrition rate with its offshoring project in Bangalore for Indian engineers? Why is a high attrition problematic for a company? (2) What strategies did LVMH come up with to reduce the attrition rate with regard to its offshoring project in Bangalore? Which one do you think was the best solution? How else can a company reduce staff turnover? (3) Explain the differences between memes and genes. What makes a successful meme? (4) What marketing mistakes did Levi’s make? What makes Levi’s such a successful international brand? (5) Discuss the main pros and cons of outsourcing. (6) What are the elements that a company should take into consideration before outsourcing a part of its production? (7) Outline the pros and cons of teleworking form the employees’ point of view. Could you personally do teleworking? (8) Outline the pros and cons of teleworking form the employers’ point of view. Why has France been so slow to take up this way of working? (9) What should Westerners take into account when doing business with China? (10) Outline the ten presentation techniques that Steve Jobs used during his presentations. In you opinion, which one is the most important?

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