Published on February 17, 2014
Erasing the “Fuzzy” from the Front End of Innovation #FuzzyInnovation
Presenters Kristen Jordan Fotter Senior Innovation Consultant Brightidea Carrie Nauyalis NPD Solution Evangelist Planview #FuzzyInnovation
Increase the success of your innovation program by balancing the art and the science of innovation. #FuzzyInnovation
Eight Best Practices #FuzzyInnovation
#1 – Identify the Problem/Opportunity Listen and have authentic dialogue with your customers or internal employees. #FuzzyInnovation
#2 – Engagement: Attracting People Identify and understand your audience and how they feel about innovation and collaboration. #FuzzyInnovation
#3 – Engagement: Enticing People Motivate people via recognition to drive long-term commitment to innovation. #FuzzyInnovation
#4 – Idea Generation/Collection Share ideas and allow those ideas to mix and mingle, that’s where brilliant innovations come from. Steven Johnson: http://bit.ly/1cRL3F9 #FuzzyInnovation
#5 – Idea Evaluation: SME Scorecarding Engage subject matter experts to answer a few questions about the ideas so you can narrow them down. #FuzzyInnovation
#6 – Idea Evaluation: Gate 0 Criteria The art is about picking which criteria you need per campaign to decide what types of things should go through for a business case. Financial: • • • • • Impact On: • • • • • NPV Revenue Cost Margin Units Sold #FuzzyInnovation Brand Competitor Earth Customers Employees
#7 – Workflow This is the critical element that ensures that your front end connects smoothly with the back end of the innovation process. #FuzzyInnovation
#8 – Ideation Customer ROIs Talk about what you’re trying to achieve with each campaign and what you want that outcome to be. #FuzzyInnovation
Dive in Deeper Watch the webcast now Watch the webcast: http://bit.ly/fuzzy-frontend #FuzzyInnovation
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