ERADA Module 1 Session 1 - Ideation

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Information about ERADA Module 1 Session 1 - Ideation
Education

Published on March 19, 2014

Author: cfequ

Source: slideshare.net

IDEATION

Company Name Photo Agenda • What is an idea? • What is Ideation? • Ideation as a funnel? • The Ideation process • Ideation and Innovation

What is an IDEA?

It is a Basic Element of Thought…

A thought can be: Visual …

A thought can be: Concrete …

A thought can be: Abstract …

What is Ideation?

Ideation is a Process…

Of Generating,…

…Developing

And Communicating,…

New Ideas

Ideation is part of the design process

Ideation as a Funneling Mechanism

Insights …

Views …

Opinions …

Data …

Trends …

Knowledge …

New Ideas out of the other end of the funnel

The Process of Ideation …

1. Gather Customer Insights:

Review Customer Research Reports

Analyze Competitors

Analyze Social Trends

Analyze Lifestyle Patterns

Analyze Shopping Habits

Search Blogs

Search Social Networks

Search Customer Service Records

Contextual Interviews With Your Target Customers…

At Home

At the Office

At the Mall

To Understand Behavior in Everyday Environment

2. Find Opportunity Areas

Look for customer pain-points

Problems

Inefficient Processes

Abnormal Behavior

Give these areas names

Themes will serve as vehicles for exploring new ideas

3. Brainstorm Ideas

Find an Opportunity Area

Create Actionable Design Statement

“How might we improve our product delivery times?”

"What can improve our online user experience?"

Provide stimulus and guidelines for brainstorming

Generate ideas that are grounded by customer insights

4. Prioritize Ideas

Develop some Customer Criteria

”Does this idea improve customers lives?”

“Is the idea different from what customers are using today?”

Develop a Business Criteria

“Does this idea build on the strengths of our core business model?”

Rank the Ideas

Select the Best Idea

Ideation & Innovation

Ideation & Thought Cycle Innovation DevelopmentActualization

Innovation …

Development …

… Actualization

Methods of Innovation

Problem Solution

Derivative Idea

Symbiotic Idea

Revolutionary Idea

Serendipitous Discovery

Targeted Innovation

Artistic Innovation

Philosophical Idea

Computer- Assisted Discovery

To Summarize

What is an Idea

An Idea is a Concept

An Idea is a Connection

An idea is a new perspective

Ideation is not about defining solutions – ideation is about thinking and learning.

Ideation is not about brilliant strategies – ideation is about exploration and direction setting.

Ideation is not about creating advertising tag lines or flashy marketing – ideation is about understanding customer experiences.

ONE MORE THING YOU LOVE ALL THESE IDEAS BECAUSE THEY ARE PROFOUND, BECAUSE THEY ARE NOVEL, BECAUSE THEY ARE CLARIFYING, BECAUSE THEY ARE CONTRARY, BECAUSE THEY ARE BIZARRE. FOR ALL THESE REASONS YOU DERIVE A JOLT OF ENERGY WHENEVER A NEW IDEA OCCURS TO YOU. OTHERS MAY LABEL YOU CREATIVE OR ORIGINAL OR CONCEPTUAL OR EVEN SMART. PERHAPS YOU ARE ALL OF THESE. WHO CAN BE SURE? WHAT YOU ARE SURE OF IS THAT IDEAS ARE THRILLING. AND ON MOST DAYS THIS IS ENOUGH.

"Genius is 1% inspiration and 99% perspiration"

WWW.EQ.QA

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