Published on March 19, 2014
Company Name Photo Agenda • What is an idea? • What is Ideation? • Ideation as a funnel? • The Ideation process • Ideation and Innovation
What is an IDEA?
It is a Basic Element of Thought…
A thought can be: Visual …
A thought can be: Concrete …
A thought can be: Abstract …
What is Ideation?
Ideation is a Process…
Ideation is part of the design process
Ideation as a Funneling Mechanism
New Ideas out of the other end of the funnel
The Process of Ideation …
1. Gather Customer Insights:
Review Customer Research Reports
Analyze Social Trends
Analyze Lifestyle Patterns
Analyze Shopping Habits
Search Social Networks
Search Customer Service Records
Contextual Interviews With Your Target Customers…
At the Office
At the Mall
To Understand Behavior in Everyday Environment
2. Find Opportunity Areas
Look for customer pain-points
Give these areas names
Themes will serve as vehicles for exploring new ideas
3. Brainstorm Ideas
Find an Opportunity Area
Create Actionable Design Statement
“How might we improve our product delivery times?”
"What can improve our online user experience?"
Provide stimulus and guidelines for brainstorming
Generate ideas that are grounded by customer insights
4. Prioritize Ideas
Develop some Customer Criteria
”Does this idea improve customers lives?”
“Is the idea different from what customers are using today?”
Develop a Business Criteria
“Does this idea build on the strengths of our core business model?”
Rank the Ideas
Select the Best Idea
Ideation & Innovation
Ideation & Thought Cycle Innovation DevelopmentActualization
Methods of Innovation
Computer- Assisted Discovery
What is an Idea
An Idea is a Concept
An Idea is a Connection
An idea is a new perspective
Ideation is not about defining solutions – ideation is about thinking and learning.
Ideation is not about brilliant strategies – ideation is about exploration and direction setting.
Ideation is not about creating advertising tag lines or flashy marketing – ideation is about understanding customer experiences.
ONE MORE THING YOU LOVE ALL THESE IDEAS BECAUSE THEY ARE PROFOUND, BECAUSE THEY ARE NOVEL, BECAUSE THEY ARE CLARIFYING, BECAUSE THEY ARE CONTRARY, BECAUSE THEY ARE BIZARRE. FOR ALL THESE REASONS YOU DERIVE A JOLT OF ENERGY WHENEVER A NEW IDEA OCCURS TO YOU. OTHERS MAY LABEL YOU CREATIVE OR ORIGINAL OR CONCEPTUAL OR EVEN SMART. PERHAPS YOU ARE ALL OF THESE. WHO CAN BE SURE? WHAT YOU ARE SURE OF IS THAT IDEAS ARE THRILLING. AND ON MOST DAYS THIS IS ENOUGH.
"Genius is 1% inspiration and 99% perspiration"
Module 2 Session - Power of Networking ... Business. ERADA M3 S2 - Product Market Development How is the customer profile of the customer segment we are...
... of Cancer Quality of Life Questionnaire core 30 and the Brain Cancer Module ... session was estimated and ... ideation, depression, and ...