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EPO and the 4 A's

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Information about EPO and the 4 A's
Business & Mgmt

Published on March 12, 2014

Author: netlash

Source: slideshare.net

Description

A model to look at your (online) marketing.
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Advocacy Action Awareness Appreciation

Advocacy Action Awareness Appreciation Is

  your

  audience
 able

  to

  discover

  you?

Advocacy Action Awareness Appreciation Is

  your

  audience

   able

  to

  engage

   with

  you?

Advocacy Action Awareness Appreciation Is

  your

  audience

   able

  to

  refer

   others

  to

  you?

Advocacy Action Awareness Appreciation Is

  your

  audience
 able

  to

  take

   action?

PaidOwned Earned

PaidOwned Earned Channel

  which

  a

   brand

  controls

PaidOwned Earned Brand

  pays

  to

   leverage

  a

  channel

PaidOwned Earned When

  the

  audience

   becomes

  the

  channel

Paid Owned Earned

Paid Owned Earned Advocacy Action Awareness Appreciation

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