[EPM] Team National - Sports & TV Offering ~ English Version

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Information about [EPM] Team National - Sports & TV Offering ~ English Version
Marketing

Published on February 18, 2014

Author: epmtv

Source: slideshare.net

Description

EPM Event & Media Productions offers a unique opportunity for national identity exposure and high-visibility TV coverage for companies and brands, through this unique, high-powered offering.

'Team National' brings together the two most dominant and receptive forms of advertising today: Sport and TV. Through Team National, EPM offers the exciting and innovative opportunity to own a national, fully branded motorsport team of your country, and a 10-part, fully produced entertainment TV series based on your corporate goals and linked to television audiences through the power of sports.

This is 10 hours of unique television programming, dedicated solely to broadcasting your organisation's key messaging, transmitted directly into the homes of your potential clients and customers.

The is 10 hours of informative, engaging and enlightening programming that cuts through the motorsport clutter due to its interesting delivery as a lifestyle-business TV show - similar to a Discovery Channel or National Geographic documentary.

This high-level advertising and brand activation concept is guaranteed of TV placement.

For more information, contact us at broadcast@epm.tv
www.epm.tv

PROPOSAL | Team National YouTube | http://www.youtube.com/user/epmeventmedia

CONTENTS • • • • • • Who is EPM? Proposal Overview Proposal Elements Over Arching Proposal Elements Racing & Production Investment Closing Summary

WHO IS EPM? • EPM is a Sports Marketing – Events Broadcast Company, integrating all facets of event management, production to a broadcast standard and marketing consultancy services and has been operating since 1996. • EPM diversified its Australian client base and expanded into the Asian Region 7 years ago. • Greg Eaton, its Principal, has held positions with the Seven TV Network in the 80’s, during the 90’s was Chief Executive of the famous Australian iconic motorsport event, the Bathurst 1000 and during the mid 00’s Greg headed up the Asia Pacific Regional operations of A1GP, World Cup of Motorsport. • EPM currently provides contracted consultancy services to companies based in Australia, UK, Spain, France, Thailand and China. • The diversity of projects in the region has included multiple events and TV production over many years in China including Beijing, Shanghai, Chengdu, Zhuhai, Macau, Hong Kong, Ordos {Inner Mongolia}, Indonesia, India, Vanuatu, ..< your Country >, Malaysia and Dubai. • EPM is incorporated Singapore and Australia. • EPM maintains representatives in Singapore, Australia, Malaysia, Viet Nam & South Asia. • EPM has a long and rich history in motorsport management, event management, marketing, sponsorship, TV production and Broadcast.

GREG EATON - CEO at EPM, is a Event Director and Producer extensively experienced in creative event conceptualization, production and marketing consultancy for both national/international clientele. Active event consultancies include major international events in china, Malaysia, Singapore and Australia. Greg brings a diverse media and event background to the position; he has held positions with the Seven TV Network in the 80’s, during the 90’s was Chief Executive of the famous Australian iconic motorsport event, the Bathurst 1000 and during the mid 00’s Greg headed up the Asia Pacific Regional operations of A1GP, World Cup of Motorsport. Greg takes a proactive and hands-on approach to deploying an event methodology, he has organized events and hosted broadcast services for clients like Redbull, A1GP, Vodafone, Electrolux, Coca Cola and many others.

EPM LINKS THE TWO MOST DOMINANT AND SUCCESSFUL FORMS OF GLOBAL MARKETING AND ADVERTISING TODAY .. sports and television

PROPOSAL OVERVIEW IN DETAIL In a country with a strong national pride this proposal allows you to dominate Asia’s entry into global motorsport. Without the massive cost involved in sponsoring an F1 team or hosting an expensive motorsport race. This proposal links via EPM the EXCLUSIVE licensed ‘ownership’ of a national ..< your Country > race team and links it to lifestyle TV program. Importantly the need to win races (although always an outcome to the archived) is not the factor that drives the ROI but rather the exposure achieved through the TV Program. The overall return on investment is created from producing TV broadcast content each week of the Asia national team and the Asia Le Mans Series race season. This proposal is for a total of 10 TV programs. Ten (9) x 60 minute programs and one (1) season in review highlights show … similar in style to the program ‘Grand Prix – This Week’ that F1 produces. The style of the show is lifestyle/business documentary. The TV program uses the motorsport platform as the linkage – but the ROI is achieved from the TV program exposure and carries your brands, messages and outcomes for your businesses. In future years this could include Asia national brands to be associated with the team. However, and importantly, the independent production of the TV program guarantees exposure.

PROPOSAL OVERVIEW IN DETAIL (CONT.) • This is a truly unique proposal and the opportunity to ‘test’ and invest in the experience with a minimum of only 3 race events. • EPM has already completed negotiations with Asia Le Mans Series for a full race team that can be licensed by EPM to you for a minimum of 3 races. • Therefore this allows for the opportunity to enter, participate and asses before committing to a full season or multiple year deal. • EPM is thoroughly convinced of the ROI to be achieved that will remain and commit to a full season, but NO obligation remains after 3 races and the subsequent 3 TV program production and placement.

PROPOSAL ELEMENTS – OVER ARCHING EPM offers a one stop shop approach to the proposal and will manage every aspect of the investment in the project including comprehensive reporting and updates. Race Team and Car: • The investment price includes EVERY element necessary for the entire period of the races season period chosen. TV Production and Broadcast: • EPM will develop and provide full Directors treatment, season story synopsis and program content information. • The TV program will be produced and distributed within 9 days of each Sunday race day event. The production will be a mixture of pre and post produced and customised to each race weekend and the series synopsis.

PROPOSAL ELEMENTS – OVER ARCHING (CONT.) • EPM will provide the services of its Singapore based PR Co-ordinator to initiate and distribute press release stories into the region to build awareness of the Asia National Team and TV program to-air times. This will ensure the key messaging is captured and becomes an integral part of the overall season TV production. • Logo and brand recognition is of paramount importance and therefore placement of the brand/logo linked to the car and the story synopsis will ensure exposure and will not just be seen or viewed as gratuitous advertising placement. • EPM will, at its cost, provide an independent season review of the value of exposure that the program achieved in the Country market. A reputable company would be retained for this purpose such as REPUCOM based in Singapore.

PROPOSAL ELEMENTS IN DETAIL Race Car and Race Team: Asia Le Mans Series Series Entry 2014 and via EPM License Agreement The ENTIRE cost of {*} race series • Race car and all equipment. • Driver - as nominated and provided by EPM and in consultation with the client. (The Race Team would most probably be European based for the first season) • Entire race preparation and management of the team. • PR co-ordination and press release and TV program information distribution. • Freight & transport logistics to all races for the car, team equipment & staffing. There are NO hidden costs – the proposed package investment offers 100% of all Race Team costs for the season

PROPOSAL ELEMENTS IN DETAIL (CONT.) TV Program Production: Creative concepts, development and full production services to create and deliver an international broadcast TV series. • 9 x series - 60 minute time slot TV Programs (52mins content) • 1 x 60 minute season review highlights TV Program Production includes: • Entire season program synopsis and Directors treatments • Unique season / series graphics and titles and corporate logos and brands • Producers, Director and ENG crews at all series rounds • Film crew on location at various sites in , Asia - or other locations (5 to 7 days ) or as may be required to achieve the acquisition of vision to support the story synopsis • Satellite / acquisition and distribution space to acquire race vision/ ENG and post produced distribution • Produced in a mixture of your chosen local language & English with the use of subtitles for domestic and potential international placement (if required)

PROPOSAL ELEMENTS IN DETAIL (CONT.) TV Program Placement: Placement / Distribution • Placement (as a minimum) on one of the main TV stations in Asia with replay. EPM (though not forming part of the guaranteed placement commitment) would approach its considerable range of contacts at TV Broadcasters across the region with a view of placement outside of Asia. This placement would be targeted to meet your current marketing and advertising strategies. Importantly the success of such program placement will be more accessible to us once the series is up and running in Asia. Additional Services – EPM would include within this package: • Each program in a web based format (at your choice) for playback on EPM YouTube Channel and/or your website • Series master and camera tapes / HDD and archive • EPM grants and releases full ownership over all rights and vision in perpetuity to on finalization of the agreed payment structure.

INVESTMENT AND OPTIONS Package Option 1: A total investment in the range of USD X.xx – X.xx m for the entire packaged proposal and inclusive of all items as outlined. Top Line Summary: • BASED on the lease of 1 race car (via EPM lease agreement). • Full series, internationally produced TV production. • TV coverage placement guaranteed In-Country. Asian regional placement can be discussed). • Includes full crash damage insurance coverage. Note: All packages can be commenced at any time and is not depended upon the seasonal start of finish of the series and cost are % allocated. • The price range will depend upon what team and car make are available at the time of entry. A Ferrari though would cost more than say a Porsche to enter. • Excludes any relevant taxes • Excludes - corporate (VIP) hospitality costs or VIP travel race events are not included within this proposal. EPM would however, provide assistance should it be required.

INVESTMENT AND OPTIONS Package Option 2: A total investment in the range of USD x.xx – x.xx m - for the entire packaged proposal and inclusive of all items as outlined. Top Line Summary: • OWNERSHIP of the 2 car team. • Full series, internationally produced TV production. • Equity of the cars after a 3rd year. • TV coverage placement guaranteed within Asian region and In-Country. • Includes 2 car full crash insurance. Note: All packages can be commenced at any time and is not depended upon the seasonal start or finish of the series and the price is % proportional. • The price range will depend upon what team and car make are available at the time of entry. A Ferrari though would cost more than say a Porsche to enter. • Excludes any relevant taxes • Excludes - corporate (VIP) hospitality costs or VIP travel race events are not included within this proposal. EPM would however, provide assistance should it be required.

CLOSING SUMMARY Guaranteed TV placement of an internationally produced TV series combined with global motorsport and 'Country' National pride is a potent mix for success EPM offers an efficient, effective, professional and unique entry into a global motorsport formula. Currently counties worldwide are investing multi millions of dollars to build race tracks and host motorsport events. This unique opportunity to take ‘ownership’ of your ..< your Country > National Race Team and enjoy the return on investment through the TV exposure and capture the national pride of immense and overwhelming. • You are offered via EPM the exclusive Licensed ownership of the Race Team. • The opportunity to partner with your counties Tourism Board and other sponsors to offset costs. • Compared with the massive costs to become involved with a F1 team and the incidental coverage achieved this Asia Le Mans Series proposal GUARANTEES TV placement of your name, brands and importantly targeted delivery of your messaging through the corporate/news style TV program

CONTACT Regional Contact Details: Singapore and Malaysia: Contact Phone Email Contact | Greg Eaton | + 61 418 235 759 | +65 905 10489 | +86 136 411 70391 Phone Email | greg@epm.tv Contact Phone Email | Michelle Taylor | + 61 425 734 160 | michelle@epm.tv Asia Pacific: Contact | Graham Harvey Asian Region Business Development & Broadcast Manager Phone | +44 208777 9862 | + 66 903 821501 Email | graham@epm.tv South Asia: Contact Phone Email | Brian Fernandez | +60 1620 11050 | +65 916 82279 | brian@epm.tv | Mohammad Khan | + 60 111 562 9975 | mohammad@epm.tv

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