Entrepreneur Education – Your Website is a Spider Web

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Information about Entrepreneur Education – Your Website is a Spider Web
Marketing

Published on March 11, 2014

Author: PerfectMarketingEquation

Source: slideshare.net

Description

How do you use your website? Years ago the world wide web sprung up and business owners started taking their stake in the online world. When you had your own piece of the Internet real estate it meant you had a real business, it was like a business card, only better and much more expensive. It’s a little more complicated than that now. A website has become more than a credibility piece – it’s a major hub for business, in fact many businesses thrive solely with an online presence. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

Entrepreneur Education – Your Website is a Spider Web Perfect Marketing Equation © All Rights Reserved.

How do you use your website? www.perfectmarketingequation.com © All Rights Reserved.

Years ago the world wide web sprung up and business owners started taking their stake in the online world. When you had your own piece of the Internet real estate it meant you had a real business, it was like a business card, only better and much more expensive. www.perfectmarketingequation.com © All Rights Reserved.

A website has become more than a credibility piece – it’s a major hub for business, in fact many businesses thrive solely with an online presence. www.perfectmarketingequation.com © All Rights Reserved.

A spider builds it’s web near a light where bugs fly around – waiting for one to fly near. One little touch to the sticky web and the bug is trapped – the spider gets a meal. www.perfectmarketingequation.com © All Rights Reserved.

I want you to think of your website as a spider web – a place for you to “trap” your prospect so to speak. Only your prospect won’t reach their demise, instead they’re going to be pulled into a web of information, solutions to their problems, and/or great things to purchase. www.perfectmarketingequation.com © All Rights Reserved.

What I love about spiders is they understand their target. They know where they hang out and that’s where they build their web. They know what the downfalls or weaknesses of their target is- they leverage that information for survival. www.perfectmarketingequation.com © All Rights Reserved.

What I don’t love about spiders is they wait. They wait for their target market to come to them, which is a little too passive for my liking. Instead of waiting for my target to just stumble upon me, I prefer to attract them to me, more purposefully. www.perfectmarketingequation.com © All Rights Reserved.

Your Website is a Tool, Use It www.perfectmarketingequation.com © All Rights Reserved.

Use your website as a spider web to attract your target market to you, what you want to capture however, is their email address. Email addresses are the new currency. www.perfectmarketingequation.com © All Rights Reserved.

If you grow your list, you grow your sales, grow your sales, you grow your business. Your list is the key to growth. Yet so many businesses fail to capitalize on it. www.perfectmarketingequation.com © All Rights Reserved.

When your target gets to your website do they immediately see what they need? Does your website speak their language or yours? Is there a place on your website right upfront for them to sign up for your list? How are you attracting them to sign up? www.perfectmarketingequation.com © All Rights Reserved.

Attract Your Prey www.perfectmarketingequation.com © All Rights Reserved.

It’s incredibly crucial that you choose an ideal client. You can’t market to everyone successfully. When you choose to market to everyone, your efforts have to be very generic. www.perfectmarketingequation.com © All Rights Reserved.

Generic marketing is like trying to have a conversation at a very loud party with someone that’s standing all the way on the other side of the room. They can’t hear you – there’s just too much noise. www.perfectmarketingequation.com © All Rights Reserved.

When you know your target market, what their needs are, and what your role is in filling them – you’re empowered. You’re empowered with an incredible tool called niche marketing. www.perfectmarketingequation.com © All Rights Reserved.

A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. www.perfectmarketingequation.com © All Rights Reserved.

Your room of people is much smaller which means you can be heard better. It also means you can stand out better. www.perfectmarketingequation.com © All Rights Reserved.

After all, this world is noisy. Very noisy! People have information slung at them left and right, how can you get through that? You use niche marketing as a filter. www.perfectmarketingequation.com © All Rights Reserved.

When you choose a niche market you can build a website that speaks directly to your target. A website should never be about what you want to say. Instead, it should be about what your target market needs to hear. www.perfectmarketingequation.com © All Rights Reserved.

People blame a sluggish economy for so much. Truth is, your hardship is a little more complicated than that. The way we communicate has significantly changed. If the way you do business has stayed the same – of course there’s struggle. www.perfectmarketingequation.com © All Rights Reserved.

I challenge you to take a real look at your website. How is it serving your business? Is it just an over-priced brochure? It’s supposed to create leads for your business. Does it speak to your target market? How are you using it to grow your list? www.perfectmarketingequation.com © All Rights Reserved.

What’s your plan of action? www.perfectmarketingequation.com © All Rights Reserved.

www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com and download my Free Ebook that contains a step-by-step plan to grow a profitable business. The very strategy I use in my own business. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

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