Published on November 23, 2009
Enterprise Social Tools & the Knowledge Organization Thomas Vander Wal - InfoCloud Solutions, Inc. 19 November 2009 KM World - San Jose, USA
The One Year Club
Low use can have high value Workshop Orientation
Information work has changed
Digital work became more social
Companies moving from hierarchy to more horizontal
Organizations are coming to the realization that...
Ofﬁce productivity tools are not efﬁcient for collaboration
Social Tools Augment Face-to-Face
Consumer web offers improved direction
The volume of information has grown
Velocity of information has increased
Gaps in enterprise tools, CMS, & other traditional work tools
Individuals are making a difference
Similar to e-mail in the 1990s
Young employees are not the core drivers
But, more often it is...
Ease of sharing & connecting with others
Easier knowledge capture
It is about social software
It is about social software
We have a lot of information
Many layers of information
We need tools for understanding
& structure for understanding
A Tale of Two Tunnels
Web 2.0 vs. Enterprise 2.0
Web 2.0 = Tunnel Through Mountain
Enterprise 2.0 = Tunnel Under Water
A Matter of Scale
Web focus is millions of users
Enterprise focus is %
Flickr had 14 million < 10% U.S. web users
Crossing the Chasm
1 - 9 - 90
Email is ~100%
BBC: ~115% wiki use in 7 years
Expected Growth Curve
Closer to Real Growth Curve
Plateaus are normal
The 4 rings of enterprise social tools
Enterprise Social Tool: Components for Success Tools
Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use
Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Business Needs Sociality
Spheres of Sociality Mob Collective Selective Personal
Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Expand Use & Business Needs Increase ROI Encouraging Sociality Use Social Comfort
Elements of Social Software
Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
“I don’t want to be the company idiot”
• Social Comfort with others • Social Comfort with tools • Social Comfort with subject matter
Social Reticence of a Click
Comfortable Walled Gardens with Permeable Walls
Selective to Collective Collective Selective InfoCloud Solutions, Inc. - 2009
Granular Social Network
Self Project Labeling Packaging Logistics Food Connections
Differing Perspectives InfoCloud Solutions, Inc. - 2008
Faces of Perception
Rough Reputation Systems
Improving Reputation Systems
The “F” Word InfoCloud Solutions, Inc. - 2009
Folksonomy InfoCloud Solutions, Inc. - 2009
Folksonomy Triad Object Identity Interest Deﬁnition Vocabulary Metadata InfoCloud Solutions, Inc. - 2009
Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Deﬁnition Terminology Community Metadata InfoCloud Solutions, Inc. - 2009
Taxonomy vs. Folksonomy Business Customer Taxonomy Product Folksonomy InfoCloud Solutions, Inc. - 2009
Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2009
70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2009
Compensating Taxonomy Folksonomy + Structure - Messy + Efﬁciency - Difﬁcult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difﬁcult to validate + Continual validation InfoCloud Solutions, Inc. - 2009
IBM ETS – Enterprise Tagging Service
IBM ETS $700 to build & deploy Add tagging to any page Relevance to each tag
IBM ETS 955 hours saved each week in search $4.6 Million saved 1st year Ease of reuse saved $2.4 Million
URL: http://infocloudsolutions.com E-mail: firstname.lastname@example.org AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2008
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