Published on November 20, 2008
Enterprise 2.0 Stephen Collins acidlabs A new Age of Aquarius?
Who am I?
You need to be ready
Your customers want to be engaged
Smart. Innovative. Lots of ideas. Communicators.
Neither efficient nor effective
We’re at a tipping point
What it is... and isn’t
It’s not this
It’s also not cause for this
Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005
The Web As Platform
My Web 2.0 Infrastructure Application Usage Launched Email and calendar May 2003 Photos February 2004 Travel 2000 2007 2006 Project management 2004 CRM and contacts March 2007 Accounting 1998!!! Time tracking 2006 Presentations 2006 Video 2005 Contacts and CV 2003 Contact syncing (local, Gmail, Highrise) Beta Events 2003 Events and tracking 2004 Tracking, problem solving July 2006 Lifestreaming 2006 Location awareness 2008
Harnessing collective intelligence
Data is the Next Intel Inside
The end of the software release cycle
Lightweight programming (and business) models
Software above the level of a single device
Rich user experiences
People not process
“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4) “The value of a group-forming network increases exponentially... its implications are profound.” Reed’s Law
Then Web 2.0 moved inside the wall
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
Mr Enterprise 2.0 http://www.flickr.com/photos/ross/250133349/
Web 2.0 for business. Sort of.
Uses the tools of Web 2.0
Puts people at the centre
Significant increases in productivity and innovation
Visible, persistent, transparent activity across business
Improved knowledge retention (with better opportunities to capture previously tacit knowledge)
Better adoption of tools as near-zero barrier to use
Emergent efficiency over predefined patterns
Greater transparency and visibility of activity
Minimise duplication and rework
Boosted productivity as people can work more naturally
SLATES “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
“These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.” Dr Andrew McAfee, HBS “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
A better ecosystem
So we get better, richer outcomes
Systems can push new information
Users can pull to themselves just as easily
Users can pull to themselves just as easily Flow
Building the Enterprise 2.0 organisation
In successful, satisfied organisations, tool choice is driven by business not IT Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Collaboration and cocreation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Tapping distributed knowledge
Organisational and management transformation Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Conversation. Collaboration. Community.
Cluetrain was right
Business is actually about people and conversations
Right strategy, right processes, right tools, right time
So what might they need?
So what else?
Bursty vs. Busy Busy vs. Bursty
“The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.” Anne Truitt Zelenka, Web Worker Daily http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
Attraction. Engagement. Retention.
“Employee recruitment and retention could become one motivator and one very significant ROI.” Bill Ives, FASTForward http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
My (everyone’s) generation
Do you really want to miss this boat?
“Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.” James Governor, RedMonk http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
A BIG opportunity
Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
Like the cool pictures? iStockphoto.com and Flickr
Stephen Collins firstname.lastname@example.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946 strategies, tools and processes to empower knowledge workers
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