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Enterprise 2.0 - A new Age of Aquarius?

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Information about Enterprise 2.0 - A new Age of Aquarius?
Business & Mgmt

Published on November 20, 2008

Author: trib

Source: slideshare.net

Description

My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.

An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.

It shares significant content with my earlier E2.0 talk, but is tighter and more focused.

A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/
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Enterprise 2.0 Stephen Collins acidlabs A new Age of Aquarius?

Who am I?

You need to be ready

Your customers want to be engaged

Smart. Innovative. Lots of ideas. Communicators.

Neither efficient nor effective

We’re at a tipping point

What it is... and isn’t

It’s not this

It’s also not cause for this

Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005

The Web As Platform

My Web 2.0 Infrastructure Application Usage Launched Email and calendar May 2003 Photos February 2004 Travel 2000 2007 2006 Project management 2004 CRM and contacts March 2007 Accounting 1998!!! Time tracking 2006 Presentations 2006 Video 2005 Contacts and CV 2003 Contact syncing (local, Gmail, Highrise) Beta Events 2003 Events and tracking 2004 Tracking, problem solving July 2006 Lifestreaming 2006 Location awareness 2008

Harnessing collective intelligence

Data is the Next Intel Inside

The end of the software release cycle

Lightweight programming (and business) models

Software above the level of a single device

Rich user experiences

People not process

Network effects

“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4) “The value of a group-forming network increases exponentially... its implications are profound.” Reed’s Law

Then Web 2.0 moved inside the wall

“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

Mr Enterprise 2.0 http://www.flickr.com/photos/ross/250133349/

Web 2.0 for business. Sort of.

Uses the tools of Web 2.0

Puts people at the centre

Significant increases in productivity and innovation

Visible, persistent, transparent activity across business

Benefits realisation

Improved knowledge retention (with better opportunities to capture previously tacit knowledge)

Better adoption of tools as near-zero barrier to use

Emergent efficiency over predefined patterns

Greater transparency and visibility of activity

Minimise duplication and rework

Boosted productivity as people can work more naturally

SLATES “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

“These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.” Dr Andrew McAfee, HBS “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

Search

Linking

Authorship

Tags

Extensions

Signals

A better ecosystem

So we get better, richer outcomes

Systems can push new information

Users can pull to themselves just as easily

Users can pull to themselves just as easily Flow

Building the Enterprise 2.0 organisation

In successful, satisfied organisations, tool choice is driven by business not IT Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Collaboration and cocreation

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Tapping distributed knowledge

Organisational and management transformation Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Conversation. Collaboration. Community.

Cluetrain was right

Business is actually about people and conversations

Right strategy, right processes, right tools, right time

So what might they need?

Wikis

Blogs

Mashups

Communities

Bookmarks

Social networks

So what else?

Bursty vs. Busy Busy vs. Bursty

“The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.” Anne Truitt Zelenka, Web Worker Daily http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/

Attraction. Engagement. Retention.

“Employee recruitment and retention could become one motivator and one very significant ROI.” Bill Ives, FASTForward http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/

My (everyone’s) generation

Success stories

CIA http://community.e2conf.com/docs/DOC-1090

Janssen-Cilag http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm

Do you really want to miss this boat?

“Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.” James Governor, RedMonk http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/

A BIG opportunity

Imagine http://www.flickr.com/photos/midnight_trucker/376653652/

Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib

Like the cool pictures? iStockphoto.com and Flickr

Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946 strategies, tools and processes to empower knowledge workers

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