Entering the field of PR

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Information about Entering the field of PR

Published on March 11, 2014

Author: JimMignano10

Source: slideshare.net


"Entering the field of PR" was presented by myself and Kristy Guerra on March 8 2014 at the Western New York College Media Convention, hosted at The College at Brockport by various college communication groups including the Society of Professional Journalists and the Brockport PR Club.

Kristy and I sought to give students the top 10 things they need to know - and be prepared for - after college.

The top 10 things you need to know – and be prepared for – after college.

Blogs  Behind the Spin  PR-Squared  Hypertext  PR Daily  PR News BookAuthors  David Meerman Scott  GaryVaynerchuck  Malcolm Gladwell Always keep up with your industry, field and personal passions.Always look for opportunities to grow and learn new skills.

 Public Relations Society of America  American Marketing Association  Rochester Advertising Federation  Rochester Media Association  RochesterYoung Professionals  Rochester Blogger Network “It’s not what you know, it’s who you know” is often very accurate. Fortunately, there are many groups that can serve as networking opportunities.

“Mentor” is an intimidating term – but take your networking success further by choosing someone who you look up to and relying on them for advice and guidance.

As a student or young professional, you shouldn’t say “no” very often. Get involved with things that will make you stand out from the crowd – even projects you’ve never done.

Saying “yes” is the first half of the bargain. It’s just as important to deliver the best results, every time.

When a hiring manager or recruiter looks you up online, what will they find?  Create a LinkedIn profile. Start by connecting with us.  What pictures are available on your Facebook?  Engage in conversations in your desired industry.

It’s not just about getting your foot in the door with a potential employer. Internships allow you to gain a “real world” perspective on your occupation.

Believe it or not, there’s a reason your professors make you work in groups.

You’re going to be managing budgets for yourself and your clients/teams.

If you want to be successful in the job search, you need to work at it – just like anything else.

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