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Enrich a 360-degree Customer View with Splunk and Apache Hadoop

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Information about Enrich a 360-degree Customer View with Splunk and Apache Hadoop
Technology

Published on February 26, 2014

Author: hortonworks

Source: slideshare.net

Description

What if your organization could obtain a 360 degree view of the customer across offline, online and social and mobile channels? Attend this webinar with Splunk and Hortonworks and see examples of how marketing, business and operations analysts can reach across disparate data sets in Hadoop to spot new opportunities for up-sell and cross-sell. We'll also cover examples of how to measure buyer sentiment and changes in buyer behavior. Along with best practices on how to use data in Hadoop with Splunk to assign customer influence scores that online, call-center, and retail branches can use to customize more compelling products and promotions.
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