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English presentation emotio tourisme

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Information about English presentation emotio tourisme
Marketing

Published on February 25, 2014

Author: Lalexandre

Source: slideshare.net

Description

English presentation of the agency Emotio Tourisme, based in Bordeaux, working on tourist marketing strategies and digital contents.
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&21^!8%4;%;&:2_% Emotio Tourisme is an agency specialized in: •! Engineering in tourism marketing: strategy and operational advice such as marketing plans, yield management and digital communication plans •! Advice and production of contents dedicated to several media tools: web and print. We define content strategies and tell stories using texts, pictures or videos. •! Our job: the creation and application of marketing solutions dedicated to the tourism sector so as to seduce, inform and transform prospects to become customers. •! No story, no business !"#$#%&#'()*"+% ,(+*+-./$#-% %

92!1&4:5%157%&2!1&0!5&%:C%&:`24;&%9:5&!5&;% •! Field of activity: tourism, leisure and culture •! Specific work areas: –! Operational strategy and marketing: positioning, marketing plans, etourism –! Consulting, production and creation of contents: web, video, multimedia, exhibition –! Training in web writing •! Our clients are: –! Accommodation owners: campsites, resorts, hotels –! Tourist offices and DMOs –! Visit sites: eco-museums, castles, winetourism sites !"#$#%&#'()*"+% ,(+*+-./$#-% %

&a!%16!59_% •! •! Legal status: SARL, capital 7 500 ! Birth: February 23rd 2007 •! •! CEO: François Perroy Headquarters: 11 Cours de l’Intendance 33 000 Bordeaux- France Tel: 33 5 56 44 34 79 Mob: +33 6 08 25 36 14 •! www.emotiotourisme.fr & contact@emotiotourisme.fr •! Legal information –! RCS Bordeaux: 494 469 257 –! Siret: 494 469 257 000 39 –! NAF: 7022 Z –! Training number: 72 33 08 709 33 !"#$#%&#'()*"+% ,(+*+-./$#-% % •! Technical and human resources: –! 1 senior consultant –! 2 junior consultants –! 50 m2 office –! 2 networked computers + 3 laptops, 1 digital camera, 1 audio and video recorder, 2 iPhone and 1 Android smartphone, 1 iPad. –! 1 car –! Emotio Tourisme is a member of Géfil, an organization that brings together French agencies.

:`2%&`25:^!2;% b%c')%d/%I)/-#=%d/%*/-#%e% &'(,#-+(%.(#"%/001%2#%3(+*+,2%456% %PKF%FFF%L%% %PPJ%FFF%L%% %P>N%FFF%L%% %PPO%FFF%L%% %PFF%FFF%L%% %>KF%FFF%L%% %>M>%FFF%L%% %>MJ%FFF%L%% %>FF%FFF%L%% %KF%FFF%L%% %D%%%L%% !"#$#%&#'()*"+% ,(+*+-./$#-% % PFFN% PF>F% PF>>% PF>P% PF>E%

&a!%&!10% ;+d+(/<%*f)<<*% François Perroy Lili Alexandre Denis Dupouy >% 7'8$9)*:)38),;(<%2+;"=%"/(f+$-T=%70:@*%*.(/.+Tg=%"/-/T+"+-.%#U%.#'()*.=% .+(().#()/<%?+d+<#I"+-.=%.(/)-)-T% P% >%9++3%?,#@8+9A+%#U%I'Y<)A%.#'()*"%/-?%#U%).*%#(T/-)h/$#-%)**'+*! E% B3+(;$#,;8%*?)88*%Y')<.%#-%i+<?%+HI+()+-A+*%]).j%/<<%.#'()*.%/A.#(*V%+<+A.+?% (+I(+*+-./$d+*=%.#'()*.%#kA+*%/-?%I'Y<)A%/'.j#().g%+"I<#g++*=%/AA#""#?/$#-% #]-+(*=%+.A[! !"#$#%&#'()*"+% ,(+*+-./$#-% %

C!BD%.#',9+(%#.%!"#$#%&#'()*"% % 4-%.j+%I/*.=%9!:%#U%/% A#""'-)A/$#-%/T+-Ag%/-?% l#'(-/<)*.% % a+%)*%)-%Aj/(T+%#U%"/(f+$-T% *.(/.+T)+*%/-?%A#-.+-.%I(#?'A$#-% % G<#TT+(%U#(%+.#'()*"+[)-U#%*)-A+% </'-Aj%)-%PFFO% !"#$#%&#'()*"+% ,(+*+-./$#-% %

E',)#(%:#,*'82;,2%*),:+%/0F0% % !HI+()+-A+*%)-%])-+.#'()*"% mG#(?+/'H%9j/"Y+(%#U%9#""+(A+n=% +A#.#'()*"%m0/g#o+%&#'()*.% #kA+n=%*+/%(+*#(.%mA/"I*).+*%/-?% .#'()*.%#kA+n[% % 01%)-%.#'()*"%/-?%G1%)-%U#(+)T-% </-T'/T+*% !"#$#%&#'()*"+% ,(+*+-./$#-% %

E',)#(%C#,*'82;,2%*),:+%/0FG% % 4-%.j+%I/*.=%9!:%#U%/%.#'()*.%#kA+% -+/(%G#(?+/'H=%)-%.j+%6(/d+*%% ;/'.+(-+*%d)-+g/(?*% % 6(+/.%f-#]<+?T+%#U%/%I'Y<)A%.#'()*.% #(T/-)h/$#-%/-?%"/-/T+"+-.% % 01%)-%.#'()*"% !"#$#%&#'()*"+% ,(+*+-./$#-% %

:`2%,12&5!2;% •! We have worked for many years with specific partners: –! TOURISTIC: web strategy and web 2.0 –! ABAQUE: museography and scenography –! Espitalié consultants: tourist development in rural areas –! GMT Editions: Web and multimedia –! MLV Conseil: tourist economic studies –! UN AIR DE VACANCES: communication agency !"#$#%&#'()*"+% ,(+*+-./$#-% %

;_5:,;4;% Tourism experts Accommodation Marketing Strategy Positioning Marketing plans Operational marketing !"#$#%&#'()*"+% ,(+*+-./$#-% % Tourism, leisures, culture Writing Scenarios Production of contents Video synopsis Digital and print E-tourisme Analyse of websites Web strategy assistance Local and public tourist organisation Trends watch and prospective Training

;:0!%2!C!2!59!;% •! Local organizations and marketing plans •! Marketing plan for a new destination, commonly built with all actors of Vallée de la Dordogne (Lot) •! Marketing plan for the Narbonnaise destination (28 towns) •! Marketing positioning and plan and web assistance for Touraine destination •! Several marketing plans for tourist offices e.g. Saint Jean de Monts, Cap d’Agde, Terre et Côte Basques, Anglet and Alsace. !"#$#%&#'()*"+% ,(+*+-./$#-% %

;:0!%2!C!2!59!;% •! E-tourisme •! Web assistance for the creation of Neovinum’s website •! Analyse of the former website and assistance for the creation of new websites for Touraine •! Several assistance missions for web 2.0 strategies (e-reputation) for accommodations owners : Château de Reignac, Port Porthuau campsite, La Yole campsite •! Web 2.0 assistance for Baladesduvin !"#$#%&#'()*"+% ,(+*+-./$#-% % •! Delivery of a training about tourist offices’ relationships with private actors, in the framework of the training Animateur Numérique de Territoire (held by Touristic) in several regions

;:0!%2!C!2!59!;% •! E-tourism •! Analyse of the former website and assistance for the creation of the new website of Cap d’Agde Tourism Office •! Analyse of the former website and assistance for the creation of the new website of Massic Central National Parcs •! Assistance for the creation of an e-marketing plan for Moselle (together with Touristic) •! Assistance for the creation of a cultural discovery app for Lot-etGaronne !"#$#%&#'()*"+% ,(+*+-./$#-% %

;:0!%2!C!2!59!;% •! Winetourism •! Engineering for the creation of a new winery (called Neovinum) for the association of Ardeche winemakers •! Conference on the development of winetourisme in the region of Bordeaux •! Several trainings for winemarkers (subjects: welcome, marketing and web) in French vineyards (RhôneAlpes, Languedoc-Roussillon, Bordeaux) •! Assistance for the winetourism development in Baja California (Mexico) !"#$#%&#'()*"+% ,(+*+-./$#-% % •! Winetourism advice for Wines of Chile and Corfo (Chile)

;:0!%2!C!2!59!;% •! Positioning, creation of contents, creation of new products, services, and events for the Domaine La Yole (campsite and vineyard) in Valras •! Winetourism •! General assistance and creation of an event for the Maison des Côtes de Duras •! Positioning, analysis of the content, and assistance to changes management for the Maison de la Vigne et du Vin de Savoie •! Marketing and communication study for the development of wine tourism in Rhône-Alpes with PV2D !"#$#%&#'()*"+% ,(+*+-./$#-% % %

;:0!%2!C!2!59!;% •! Accommodations, visit and leisure places •! Marketing strategy for creation or renovation of accommodations: Hôtel de la Poste and Auberge du pèlerin in Bask Country, Cottages in Normandy" •! Positioning, yield management, website analysis, web presence on social networks and customer reviews websites for the Hôtel Château de Reignac in Loire Valley !"#$#%&#'()*"+% ,(+*+-./$#-% %

;:0!%2!C!2!59!;% •! Accommodations, visit and leisure places •! Positioning, contents and marketing assistance for the Aerodelaye Resort •! Marketing plan for the target « groups » for Gens de Garonne in Marmande •! E-reputation assistance for Port Pothuau campsite •! Communication strategy for the Ecomuseum of Marquèze •! Marketing strategy for the Port des Callonges (harbour) near Bordeaux •! Several studies of restructuration of campsites (Béost, Lescun, Orthez) with MLV Conseil !"#$#%&#'()*"+% ,(+*+-./$#-% %

;:0!%2!C!2!59!;% •! Editorial : •! Creation of the training « Destination reporter » (creation of contents by tourist offices) •! Assistance for the Landes to create videos (choice of the themes, writing of the synopsis) and creation of promotion texts •! Editorial assistance for Terre et Côte Basques for their new website •! Training: structuration and B to B communication strategy for tourist offices (called Metteur en Scène de Territoire) in several regions !"#$#%&#'()*"+% ,(+*+-./$#-% %

;:0!%2!C!2!59!;% •! Editorial : •! Web editorial trainings: for tourism offices and private tourism actors in several French regions (Alsace, South West, LanguedocRoussillon, Corsica") •! Creation of a 10-day training for tourism offices to create their own content •! Conferences and workshops during major B to B events (Etourism National Meeting in Toulouse and Pau) •! Assistance of Bordeaux Tourism Office for the writing of their web contents !"#$#%&#'()*"+% ,(+*+-./$#-% %

:`2%984!5&;@%mC2!59an%2!^4!p;%B%188%,:;4&4^!q% !"#$#%&#'()*"+% ,(+*+-./$#-% %

,8!1;!%9:5&19&%`;%;a:`87%_:`%2!c`42!%15_%C`2&a!2%45C:201&4:5% A#-./A.Z+"#$#.#'()*"+[U(% EE%mFnK%KO%MM%EM%JN% !"#$#%&#'()*"+% ,(+*+-./$#-% %

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