advertisement

Engine Digital Jam - Last.Fm

50 %
50 %
advertisement
Information about Engine Digital Jam - Last.Fm
Business & Mgmt

Published on November 13, 2008

Author: LaurenceParkes

Source: slideshare.net

advertisement

The 15 minute tour… October 2008 Confidential

THE 15 MINUTE TOUR… Agenda Last fm and its’ users Brand case studies New functionality Q&A / Demo

THE 15 MINUTE TOUR… Agenda Last fm and its’ users Brand case studies New functionality Q&A / Demo

LAST.FM IS MUSIC, COMMUNITY, AND EXPERIENCE Music Community Experience

LAST.FM IS MUSIC, COMMUNITY, AND EXPERIENCE Music Community Experience

LAST.FM IS MUSIC, COMMUNITY, AND EXPERIENCE Music Community Experience

LAST.FM IS MUSIC, COMMUNITY, AND EXPERIENCE Music Community Experience

LAST FM’S USERS Global >5m PVs <5m >1m PVs <1m PVs Audience of Last.fm/Presents Bowery Ballroom New York July 2008

LAST FM’S USERS In the UK 26.5M Page views 1.9M Unique visitors Omniture, September 2008 Audience of Last.fm/Presents Slow Club at Offset Festival, Essex August 2008

LAST FM’S USERS But WHO are they? Did you know? Gen Yers are 3 times more likely to pay for music online… non conventional thinking* *Source: North American Technographics ® Benchmark Survey, 2008 Last.fm 16-34 year olds

THE 15 MINUTE TOUR… Agenda Last fm and its’ users Brand case studies New functionality Q&A / Demo

WE’VE WORKED WITH A LOT OF BRANDS - GLOBALLY

Converse Motorola Targeting/creative and others

CONVERSE Overview > Execution Company launched in 1917 Aligned with basketball First ‘celebrity endorsement’? – Chuck Taylor Music has always been at the core of the user People are connected to the brand Last fm Integrate the Converse brand into your site Permission based relationship Allow users to interact in own time Holy grail: Create something bespoke

CONVERSE Overview > Execution If people feel connected to Converse is there a play here? Three artists – One song as the base. Users have friends. You are connected. But what is the music connectivity between your friends?

CONVERSE Overview > Execution

CONVERSE Overview > Execution

CONVERSE Overview > Execution

CONVERSE Overview > Execution

CONVERSE Summary ~ More to come/extending activity into 2009 ~ Official case study will follow ~ Official comment will follow For now Converse has been one of the top performing community areas on last fm US

MOTOROLA Overview > Execution Company launched in 1928 Major electronics provider Early mover in mobile devices Some excitement ‘lost’ in product lines … but robust brand loyalty Last fm Create some buzz with your ‘influencers’ Engage the last fm user base across the globe Multi point entry Long term continuous dialogue

MOTOROLA Overview > Execution This initiative kicked off as Moto were launching the new E8 – one touch from phone to music to camera. We needed to demonstrate the functionality/gain trail/reappraisal of Motorola

MOTOROLA Overview > Execution Community Hub Branded functionality Competition Advertising

MOTOROLA Overview > Execution

MOTOROLA Overview > Execution Phone + some free tracks on an SD card

MOTOROLA Share > Artists, tracks, groups and events

MOTOROLA Summary “ Last.fm delivers the young, music-savvy, social networkers that our brands are asking us to get to.” Dan Fletcher, Business Director, Mindshare ~ Thousands of interactions (shout box’s) ~ Thousands of competition entries ~ Integrated – multi pronged attack ~ Branded functionality ~ New functionality

User entry points 80% of access = SOME SMART THINKING User Journey… access points User/Overview/ Music/Artist/Overview Music/Track/Overview Anonymoushome/Overview/ Home/Overview/ Event/Overview/

THE CREATIVE DESIGNED AS PART OF USERS PAGE Motorola 2008

NatWest (Poland) - Unique Last.fm targeting by language/country TARGETTING POLES IN THE UK IN POLISH

Contextually relevant smart ads that interact with page content and/or user profile data THE SMART AD Live Nation > aligning the creative to the content > a ‘smart ad’

Contextually relevant smart ads that interact with page content and/or user profile data

CHURCHILL! Targeting Whitesnake and similar artists Some witty copy could have run… At the same time we could have run a separate piece of creative next to similar artists… Something like ‘ Don’t listen to Rainbow switch back to Whitesnake – oh Yes!’ Deep link to a co- branded page offering 10 free tracks for getting a quote, 20 free tracks for taking a policy out?

THE 15 MINUTE TOUR… Agenda Last fm and its’ users Brand case studies New functionality Q&A / Demo

NEW FUNCTIONALITY Last fm in a box

NEW FUNCTIONALITY Last fm in a box

NEW FUNCTIONALITY Real Time Listening > New for Q4 2008

NEW FUNCTIONALITY Taking last fm in whole host of directions > Our catalogue of developments

NEW FUNCTIONALITY Taking last fm in whole host of directions > Our catalogue of developments http://www.exitahead.co.uk/

NEW FUNCTIONALITY Taking last fm in whole host of directions > Our catalogue of developments http://www.lastmusicmap.com/

THE 15 MINUTE TOUR… Agenda Last fm and its’ users Brand case studies New functionality Q&A / Demo

DEMO

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Last.fm - Listen to free music and watch videos with the ...

Hello & welcome to Last.fm. We bring together your favourite music services and join up listening, watching and sharing to connect your musical world. ...
Read more

Digital Jam 2 - Last.fm pt3/3.mov - YouTube

Last.fm (the music social network) ... (including one for Motorola). This is an episode in the Digital J... Last.fm (the music social network) ...
Read more

Digital Jam 2 - Last.fm pt2/3.mov - YouTube

Last.fm (the music social network) takes us through some of their recent brand partnerships (including one for Converse and Motorola). This is ...
Read more

What's new — Last.fm

Whether it’s a brand new release or a forgotten favourite, click play to listen instantly via the new Last.fm playbar. The Music Never Stops.
Read more

Deftones Concert Setlists | setlist.fm

Deftones Concert Setlists & Tour Dates. ... Digital Bath; Knife Prty; ... Engine No. 9 (761) More Deftones statistics.
Read more

download camp rock full movie - Music Search Engine at ...

Music Search Engine results for download camp rock full movie ... www.last.fm/music/High+School ... "Camp Rock The Final Jam #FuLL moVIE Streaming ...
Read more

Foobar2000

Support foobar2000. Main features. Supported audio formats: MP3, MP4, AAC, CD Audio, WMA, Vorbis, Opus, FLAC, WavPack, WAV, AIFF, Musepack, Speex, ...
Read more

Electronic Arts Deutschland – Spiele von EA für PC, PS4 ...

We exist to inspire the world through Play. Electronic Arts is a leading publisher of games on Console, PC and Mobile.
Read more

Magix - Please choose your country

Schweiz (Deutsch) Suisse (Francais) United Kingdom
Read more

Winamp — It really whips the llama's ass!

Get Winamp PC & Mac. Download Winamp We are working hard to reenergize Winamp! Follow this link to get updated news. For your PC. For your Mac Shoutcast ...
Read more