Engaging The Longtail 1hr V6.6

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Information about Engaging The Longtail 1hr V6.6

Published on June 11, 2008

Author: stephenjoyce

Source: slideshare.net


Social media and user generated content is changing the way the landscape for online travelers. More travelers are relying on the advice and recommendations of fellow travelers over professional marketers. Destinations, travel providers, and agents all need to be aware of these trends and adapt their online marketing appropriately. This presentation is a brief overview of the why social media is so powerful and effective and how you, as a marketer, can start taking advantage of this powerful trend.

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