Engaging in multi-channel content marketing to drive new fan engagements and experiences

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Information about Engaging in multi-channel content marketing to drive new fan engagements...

Published on February 24, 2014

Author: 5pinnaker

Source: slideshare.net


Sports marketing is big business, some of the world's largest brands and wealthy individuals are building brands and personal profiles through sports. But how do you do this effectively and efficiently across all the media channels that fans can engage with your brand?

Multi-channel content marketing strategies are about translating a brand message into a fan experience, engagement and interaction with your brand. Growing and maintaining your presence is a continuous global process involving content, metrics and analytics, so getting it right is an important step to generating greater revenues within and outside your sporting arena.

censhare is one of the first Enterprise Global Content Marketing platforms, capable of leveraging your content with centralized control over social, mobile, digital and offline platforms, all controlled from a centrally based "orchestrated" platform, enabling local, regional and global content delivery of information, using text, graphics and video. Interlaced with dynamic controls for all output devices censhare is delivering to the world of content what SAP did for ERP.

If you are a sports brand and need to take control of your marketing communications operations, linking your creative, production and media into an online exchange then censhare will remove those duplications, replications and errors that stop your brand being an adaptive and agile creative animal.

The CIO of the NFL urged it's teams to start engaging in building fan experiences in stadiums to remain relevant, but how do you go about managing the vast amount of content on hand and how do you ingest consumer driven content to drive your next generation of marketing communications.

Becoming the next GoPro, RedBull or Nike, is not just about becoming a brand, it's about being a consumer driven brand.

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