Published on February 27, 2014
Engaging Community Colleges in Outreach and Enrollment Wednesday February 26, 2014 © 2013 Enroll America | EnrollAmerica.org
SPEAKERS Moderator: Rachael Klarman, National Youth Engagement Director, Enroll America Presenters: Amy Lin, National Organizing Director, Young Invincibles Meghan Blickman, Pennsylvania Organizing Director, Enroll America 2 © 2013 Enroll America | EnrollAmerica.org
AGENDA I. II. III. III. Capitalizing on Your Strengths Why Target Community Colleges? How to Engage Community Colleges Tips on Monitoring & Evaluation IV. Q&A 3 © 2013 Enroll America | EnrollAmerica.org
I. Capitalizing on Your Strengths 4 © 2013 Enroll America | EnrollAmerica.org
What Has Worked Well So Far? • 33 days until the end of open enrollment • This is the time to: ü Focus on what you do WELL ü Build on what you have done so far ü Leverage relationships with your network ü NOT the time to invest a lot of resources in doing something totally new IDENTIFY what has worked Make plans to REPEAT these strategies But AMPLIFY for the next five weeks © 2013 Enroll America | EnrollAmerica.org 5
II. Why Target Community Colleges 6 © 2013 Enroll America | EnrollAmerica.org
Why Target Community Colleges? • Demographic make-up of community college • Few offer student health plans • Community colleges are every where • Since they are present in most communities that makes them a great way to conduct outreach in rural communities 7 © 2013 Enroll America | EnrollAmerica.org
Why Not Four-Year Colleges? • Four-year colleges often require students to show proof of adequate insurance. • Students are more likely to be covered through their parents insurance. 8 © 2013 Enroll America | EnrollAmerica.org
What’s In It For Community Colleges? Community Colleges have a compelling interest in helping their students get covered. • A recent study on college completion suggests that having health insurance would help students complete their degrees. • Many community colleges already make an effort to connect students to programs such as STAMP or TANF benefits. 9 © 2013 Enroll America | EnrollAmerica.org
Northern Virginia Community College (NOVA) • There are 6 campuses in Northern VA • To set up events, Young Invincibles Navigators contacted the school’s: • • • Administration – Dean and Director of student activities and services Faculty of relevant classes (social sciences, health) Student life coordinators • We have conducted outreach, education, tabling, and enrollment at every campus and the surrounding area 10 © 2013 Enroll America | EnrollAmerica.org
University of DC Community College (UDC CC) • Table set up most of the day at a regular time every week in a busy location • Hand out educational materials and information to anyone walking by • DC In-person assisters are there to enroll students immediately 11 © 2013 Enroll America | EnrollAmerica.org
II. How to Engage Community Colleges 12 © 2013 Enroll America | EnrollAmerica.org
Overview of Pennsylvania Outreach • Northampton Community College • • • Partnership with Benefits Access Program School identifies uninsured students Tabling and information Sessions • Allegheny Community College • • Partnership with administration Focused on enrollment events • Carnegie Mellon University • • 13 Partnership with administration, but managed by students. Emphasizes enrollment of part time employees. © 2013 Enroll America | EnrollAmerica.org
Other Community College Events • Miami Dade Community College • More than 500 students served • City Colleges of Chicago • Enrollment events planned in every campus • At the first event, 225 student attended; almost half went all the way through the enrollment process 14 © 2013 Enroll America | EnrollAmerica.org
Who to Talk to at Community Colleges ü The Dean of Student Affairs ü President’s Office ü Student Health Clinic ü Organization that connects students to financial benefits 15 © 2013 Enroll America | EnrollAmerica.org
What to Ask • Host and promote enrollment events • Send information to students • Allow your organization to table on campus 16 © 2013 Enroll America | EnrollAmerica.org
Tips for Hosting Successful Events Enlist the school’s help promoting the event. ü School-wide email that includes RSVP link ü Social media ü Campus newspaper/radio 17 © 2013 Enroll America | EnrollAmerica.org
Have Navigators and/or CACs Present • 1:10 assister to consumer ratio • Make sure to have assisters who can assist consumers in Spanish • Have Navigators give a brief presentation before they have students create accounts and look through their options. 18 © 2013 Enroll America | EnrollAmerica.org
III. Tips on Monitoring & Evaluation 19 © 2013 Enroll America | EnrollAmerica.org
Develop an Evaluation Plan Before You Implement Why evaluate? Things to consider… Suggested Questions: • Identify which outreach strategies and partners reach the most consumers • Basis for future funding requests • How will you know if your strategy was effective? • What outcomes will you be measuring? • • • • How did consumers hear about your organization? How did they get your phone number? How did they come to attend a particular enrollment event? How many consumers created an account? Successfully enrolled? Collect information that will help you build a better system for next year: When do you ‘lose’ consumers? What helps get consumers ready to buy insurance? How many times do you talk to a consumer before they sign up? What are the barriers/ questions people have? 20 © 2013 Enroll America | EnrollAmerica.org
Future Webinars in this Series How to Engage Faith Communities in Outreach Monday, March 3, 2014 at 4:00 p.m. ET Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motivate Consumers Tuesday, March 4, 2014 at 4:00 p.m. ET Conducting Effective Enrollment Events and How to Get More Support Wednesday, March 5, 2014 at 4:00 p.m. ET 21 © 2013 Enroll America | EnrollAmerica.org
IV. Q&A 22 © 2013 Enroll America | EnrollAmerica.org
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