Enercare - caring for you and your car

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Information about Enercare - caring for you and your car
Design

Published on March 3, 2014

Author: SonaliGogia

Source: slideshare.net

Description

An innovative service concept offering different formats of beauty services at a gas station. Used a service design approach to develop the concept.

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Opportunities woman as new segment positive experience: services & care customer engagement for future Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Concept refuel refill refresh personal care & beauty renergeise + vehicle care and fuel care for yourself and your car flexbility : walk in and scheduled Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Offering speed and effciency efficiency and care Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini care and pampering

Why personal IMPACT HOW increase brand equity refill to care attract new segment women younger uses increase profitabilty enhanced value perception safety service, human increase loyalty link and cross selling Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Touchpoints Studio Kit Valet Application Cosmetics Menu NEXT AVAILABILI TY + 10 min 10 min BOOK NOW Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Studio Kit Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Application NEXT AVAILABILIT Y + + APPOINTMENT! + 18/ 1 10 mi n BOOK NOW search location check next availability 30 min Your name 10 mi n Time Mon 24/7, 17:40 MAKE A RESERV AT IO N schedule appointment Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini 30 min CONFIRM confirm appointment

Menu Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Touchpoints Studio Kit Application Menu Valet Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini Cosmetics

Systems Map CODO model COCO model CAR & PERSONAL CARE PA RTNER PERSONAL CARE PA RTNER CAR CARE USER USER Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Business Model PARTNERS SUPPLIERS studio kit care product salon equipment ACTIVITIES VALUE PROPOSITION planning space designing menu, app sourcing & training speed and effciency identifying partRESOURCES personal care provider gas service provider CUSTOMER RELATIONSHIP valet application reminders loyalty plan special offers CHANNELS efficiency and care application menu infrastructure care and pampering personal care team equipment/products studio lane boutique atelier COSTS care supplies infrastructure personal care team personal care retail CUSTOMER SEGMENTS woman on the go walk in, neighbourhood men and woman planed needs, wider reach men and woman, families REVENUE application menu valet infrastructure sale of fuel car care personal care Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini margin on fuel commission on services

Future developments variety of studio kits valet in the neigbourhood increase engagement Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini product range

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