Published on February 28, 2014
Learning Reinvented February 2014
Our Mission “ BankersLab® is leading the way in delivering innovative, strategic learning across the banking industry to improve financial and customer outcomes.
Our Background Date Founded: January 2012 Global Headquarters: Denver, CO U.S.A. Asian Headquarters: Singapore Founders: Michelle Katics, CEO Gail Galuppo, COO Kurt Gingher, CTO Global Team Size: 50 Off-the-Shelf Learning: CreditLab®, CollectionLab®, ScoringLab®, Banc-it Mobile Games
Our Global Network Canada UK Austria Global Headquarters Denver, CO Chicago, IL Seoul LATAM Sales Office Miami, FL Mexico City West Africa Sales Office Morocco São Paulo India China Dubai Bangkok, Thailand Kenya Asian HQ Singapore South Africa Sydney
BankersLab® believes that human capital is a currency that counts.
How does the Basel requirements affect the bank’s profitability? How do we leverage our originations to mitigate losses? What is the correct pricing strategy or fee strategy for my new customer? Are you confident that your members are adequately trained and ready for the challenges they face?
Driving Forces • Human knowledge is key to managing portfolios & processes • Innovation in human capital lags behind technological advancements • Market changes outpace banking management skills
Introduction • Traditional training falls short in delivering learning maximum ROI. • Learning retention reduces sharply after the course is completed. Ability to put skills to practical use diminishes. • Directive, classroom learning does not create engagement with materials. • Continuous reinforcement is needed to maintain a level of knowledge and expertise. BankersLab® aims to reinvent the way we train and learn.
Our Belief “ Most real workplace learning takes place within people’s work, on the job. It happens through informal sharing, observation and coaching from peers. It’s learning by actually performing. – David Kelly, ASTD, National Advisor for Chapters
Can we combine practitioner knowledge with technology to support real workplace learning?
Yes We Can! “ Blended learning involves integration of different modes of delivery, modes of teaching, and styles of learning through strategic and systematic use of technology, combined with the best features of face-to-face interaction. – Griffith University
Our Solution BankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry. BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting. BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create. BankersLab® develops a comprehensive suite of SaaS-based training products suitable for all professional levels in a retail bank…from teller to the C–suite.
Why Gamification? • Gamification is about taking the essential ingredients of a game and applying them to real-world, non-game situations • Gamification is not about trivializing learning – it’s about introducing game mechanics such as rules, challenges and rewards for achievements • Not only increased fun factor – but most importantly learners are motivated and engaged • By engaging learners in a challenging competition – learning becomes ‘sticky’
Ebbinghaus Curve How Soon We Forget Knowledge Retention 20 minutes = 58.2% 1 hour = 44.2% 1 day = 33.7% 6 days = 25.4% 31 days = 21.1% Time Source: Purdue University Graph
Learning by Doing Knowledge Retention Scenario simulation games boost overall retention by 9% and self-efficacy by 20% Day 1 Day 3 Source: University of Waterloo Day 7 Day 30
Knowledge retention is boosted by repetition and the immediate practical application of concepts.
Effective Learning People remember: • • 50% if they watch someone do something while explaining it • 30% if they see visuals related to what they hear (traditional PPT training) • 90% 90% if they do the job themselves, even if only as a simulation. 10% of what they read 50% 30% 10% Source: Federation of American Scientists
Boosted by Repetition Memorization First Reminder Second Reminder Third Reminder Knowledge Retention [ 90% ] Projected Forgetting Curve Day 10 Day 30 Day 60
Boosted by Repetition Knowledge Retention Digital learning is continuous Day 1 Day 3 Source: University of Waterloo Day 7 Day 30
Our Game Types “Games help you learn ‘effortlessly’ by engaging the whole brain”- - - Pixelearning • Numerical Simulation • Scenario Games • The Gamified Classroom • Mobile Learning
Gamification Characteristics • Conflict, Goals & Rules • Short Feedback Cycles • Immersion & Engagement • Challenge • Adaptability • Replayability • Reward Systems • Competition • Collaboration © 2013 by BankersLab, Inc. All rights reserved.
® Products BankersLab Technician Executive Numerical Simulation: Serious Games Hourly Entry Level 3D Scenario Learning Games Professional The Gamified Classroom Mobile Games Learning Platform Manager
Each Lab product is based on a complex numerical simulation. Learning modules require the players to interact with data, interpret trends, understand changing market conditions, and build strategies – with the aim of operating the most profitable virtual bank.
TM The QuestTM products engage entrylevel and hourly associates in the learning of banking functions, customer segments and servicing environments. Players of these multilevel scenario games battle work delays, cross-sell goals, and deal with demanding customers in order to excel to the next level.
TM The ChallengeTM products gamify traditional learning content. Trainers “game storm” a classroom on pressing banking topics, integrating digital case studies, research and news videos. The three-day session culminates in participants competing for a C-level position within a multi-level scenario game.
Bancit™ products are available to buy and play directly on iOS and Andoid devices. These m-Learning apps provide puzzles, scenario games, and job aids to help learners hone their skills – delivering on-demand course preparation and follow-up for BankersLab products.
Bloom’s Taxonomy of Learning Numerical Simulation Create Gamified Classroom TM Create. Evaluate. Analyze. Evaluate Evaluate. Analyze. Apply. Analyze Scenario Games Apply Mobile Learning TM Apply. Understand. Remember. Understand Remember Understand. Remember.
Simulation Game Benefits • Enhances student problem solving skills • Creates a test and learn environment, where learners can safely apply their knowledge before heading back to the workplace • Increases learning comprehension and knowledge retention • Enhances enjoyment of the educational experience • Allows learners to isolate cause and effect of their actions
Scenario Game Benefits • Enhances associates motivation for learning • Learn by doing • Trial and error in a “safe environment” • Immediate feedback on performance • Improves problem solving skills • Allows learners to isolate cause and effect of their actions • Challenging experiences provide intrinsic satisfaction • Player in control of his/her own learning experience • Increases learning comprehension and knowledge retention © 2013 by BankersLab, Inc. All rights reserved.
m-Learning Benefits • On-demand, providing continuous learning touch-points and knowledge reinforcement • ‘Bite sized’ material suits modern lifestyles and learning patterns • Consistent high quality materials that can range in level of difficulty • Personalized learning that provides high knowledge retention • Allows learners to refer back to materials and theory, so they can focus on practical skill enhancement
® Products BankersLab Release Cycle Numerical simulation training that improves a bank’s ability to manage credit risk. General Availability Numerical simulation training that improves a bank’s ability to optimize delinquent collections. General Availability Numerical simulation training that improves a bank’s ability to use credit scores when managing lending portfolios. General Availability Mobile or tablet game that allows front-line Collectors to experience real life scenarios in learning collections and customer experience strategies. Mobile applications built with game mechanics, learning tools, job aids and glossary of retail banking terms. Beta General Availability
Get serious and learn by playing.
+1 858 519 7202 firstname.lastname@example.org @BankersLab BankersLab.com/rss/ BankersLab.com Thank You
Encourage engagement & improve human capital with blended learning - retail bank simulation training, gamification, and mobile learning.
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