Published on July 19, 2009
Survey Results: Women and Financial Literacy Empowered Bookkeeping LLC www.empoweredbookkeeping.com 818.279.2200
Why should we care? 100% of respondents agree that it is “very important” for women to be financially literate. Money is liberating in society. Financial literacy is about power. It is important to understand savings, debt and spending. Financial literacy creates independence, confidence, stability.
What is Preventing Women’s Financial Literacy? 69% of women say they feel intimidated by the subject matter as a whole. 54% of women say it is due to the lack of access to a reliable and trusted resource for guidance, support, help. 39% of women say it is due to a lack of time and energy.
What Financial Concepts are Important to Women? Saving money! Taxes Investments Retirement funds Marital financial planning Important basic tasks: balancing checkbooks and online bill pay Macroeconomics
How Can we Financially Empower the Younger Generation of Women? Teach them the importance of money Give them a well-rounded financial education Teach them to not be intimidated by finance Educate them on credit, loans, and savings when they are young
How are Professional Women viewed by other Women? 58% of women would feel more comfortable working with a female financial professional than a male financial professional. 42% of women are indifferent.
Why a Woman Professional? Ability to relate on a personal level/empathy Good communication Trustworthiness/honesty/integrity
Is it Important to Support Women- Owned Businesses? Why? 33% of women actively seek to support and do business with women-owned businesses Creates social-networking Nurtures other women-owned businesses Helps to achieve gender equality in business
Who is it Important to Support? 91% of women say women supporting women is critically important. 75% of women say woman-owned businesses adopting socially conscious business practices is critically important 50% of women say women supporting woman-owned businesses is critically important Scale: Critically important, very important, somewhat important, not important, indifferent.
Socially Conscious Business Practices 75% of women would be highly motivated to support a local woman-owned business that incorporates social consciousness/ philanthropy as a vital component of its business model.
What Types of Business Practices and Philanthropic Efforts are Important? Local community efforts Mentoring Education Child-care, health-care Most important: Remain ethical, honest and professional. Show strong leadership
Thank you for your participation! Empowered Bookkeeping LLC appreciates your time, insights and expertise. We will be using your responses and thoughts to help guide the development of Empowered Bookkeeping LLC. Please email firstname.lastname@example.org if you have any additional questions Visit www.empoweredbookkeeping.com for more information
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