Employer Branding Salesforce.com

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Information about Employer Branding Salesforce.com
Recruiting & HR

Published on March 29, 2014

Author: scottymojo

Source: slideshare.net

Description

Employer Branding Stories by Scotty Morrison

1 Salesforce.com Employer Branding NCHRA Talent Management Conference Scotty Morrison Director, Global Recruiting Programs & Marketing July, 2010

2 About Me

3 About Salesforce.com

4 How do I define the Employer Brand?

5 We don’t own the brand. Our customers do.

TYPE Brand the experience Brand the Experience. Experience the Brand.

TYPE - Brands of the future The great brands of the future will not be about products, but about interactive cultures around which people resonate.

8 How have we executed it (programs)

9 RSS Feeds/Alerts, Tagging, Opt-ins, Chat, SEO/SEM Extending the Brand in the Cloud Blogs, Microblogs— Twitter, YouTube Social Networks: LinkedIn, Facebook, Xing, Ning Mobile Careers Site CRM

Joining the Conversation

11 How have we measured it?

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