Published on March 3, 2014
Employee Engagement Research survey on Karachi’s Pharma Industry Shiraz Ahmed | Faculty | Facilitator | Coach Pakistan Business Review | IoBM | Karachi | March 2014
What is Employee Engagement? Involvement in job with heart and soul. Passion for work Say, stay and strive Enjoy and feel valued for doing the job!
Levels 1. Emotional engagement 2. Cognitive engagement 3. Physical engagement
Objective To explore how engaged are pharmaceutical employees of Karachi?
Research Methodology 350 participants Locals and MNCs 45% females and 55% males Junior to mid level managers Ages 28-44 years
Results 1.Engaged Employees – employees who work with passion and feel happy 2.Not engaged employees – employees who are just passing their time at workplace 3.Disengaged Employees – employees who are unhappy and undermine work
Emotional engagement I am excited when I am performing my job
Cognitive engagement I can easily focus on the tasks and assignments when I perform my job
Physical engagement I put my full energy when I perform my job
Over all Engagement
Reasons for Engagement and Disengagement
1. Work-life Balance: My organization provides work-life balance
2. Meaningful Work: My job activities are significant to me
Implications for Managers More than 50% employees are planning to leave their jobs within a year! More than 60% employees availed their sick-casual leaves last year Cost of disengaged and not engaged employees? (not to be disclosed here!)
Shiraz Ahmed email@example.com shiraz.wasif shirazwasif shirazwasif
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