Emotional Audiences, Consumers Viewpoint - Louise McCann

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Information about Emotional Audiences, Consumers Viewpoint - Louise McCann
Education

Published on September 1, 2008

Author: LAMP_AFTRS

Source: slideshare.net

ABC LAMP Workshop 7th December 2005 Presented by Louise McCann CEO Australia & New Zealand

Consumers Viewpoint

Connecting with brands for lifetime relationships

When I first pulled them out at my club, I strutted up and it was like ‘he’s the man!’ … even though I am so far from it. It was awesome. Titleist clubs Australia

It’s mine and the colours are mine. All my friends identify me with Maybelline – I’m the Maybelline girl! Australia

If I saw someone wearing a Breitling at a bar, I’d strike up a conversation because he’s probably into aviation. It’s the brand equivalent of a mason’s hand shake Australia

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