Published on September 1, 2008
ABC LAMP Workshop 7th December 2005 Presented by Louise McCann CEO Australia & New Zealand
Connecting with brands for lifetime relationships
When I first pulled them out at my club, I strutted up and it was like ‘he’s the man!’ … even though I am so far from it. It was awesome. Titleist clubs Australia
It’s mine and the colours are mine. All my friends identify me with Maybelline – I’m the Maybelline girl! Australia
If I saw someone wearing a Breitling at a bar, I’d strike up a conversation because he’s probably into aviation. It’s the brand equivalent of a mason’s hand shake Australia
1. ABC LAMP Workshop 7th December 2005 Presented by Louise McCann CEO AustraliaNew Zealand 2. Consumers Viewpoint 3. Connecting with brands for lifetime ...
Why Metrics Are Killing Creativity in Advertising Viewpoint: ... better connect with consumers, ... interact with the target audience ...
DeLeMa McCANN Cyprus, ... Source: CMI ViewPoint # ... to generate an emotional response to what we are trying to say.
LETTERS TO THE EDITOR. Published on December ... That role may vary from grand emotional messaging to much more tactical information ... (Viewpoint, AA ...