Published on March 20, 2009
Emergence: Get with it... ...or fade away... Dan Keldsen - Co-founder @
But First... What is Emergence to YOU?
Do you make it easy for... Customers Employees Partners Press To plug in - and spread the word?
Are you giving people food for thought? Disgusting food? Meat for vegans? Cows for hindus? Tasty food?
You won’t GET feedback, unless you PROVIDE feedback MECHANISMS...
Cream rises to the top, automagically, but how can YOU improve the odds that your creamy meme will grow?
Luck is not a strategy Stack the deck
After all... The meme just might be YOU...
Loops & Emergence
OODA loop Observe Orient Decide Act Source: www.thefabricator.com (graphic) Col. John "40 second" Boyd, USAF (model)
Wiki Adoption Loop From “Organisational Wiki Adoption” by Mike Cannon-Brookes (Atlassian) @ http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption/
The Knowledge Chain Awareness Responsiveness External Internal Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006
Real ﬂow... Analysis by RockYou! (makers of SuperWall and other apps for Facebook, MySpace, etc.)
Metrics for viral loop Call to action to User invite friends x = invited friends Yes Accept? y% = accept rate No x * y > 1 gives you viral growth! Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
Typical viral numbers Install ﬂow –x = 5 (friends invited on average) –y = 22% (acceptance rate for invites) –Viral factor = 5 * 0.22 = 1.1 VIRAL!!! Engagement ﬂow –x = 20 (friends invited on average) –y = 6% (acceptance rate for invites) –Viral factor = 20 * 0.06 = 1.2 VIRAL!!! Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
Use multiple ﬂows and channels Install ﬂow –x = 5 –y = 10% –Viral factor = 5 * 0.1 = 0.5 0.5 + 0.3 + 0.3 = 1.1 Engagement ﬂow, invite channel VIRAL!!! –x = 3 (invites) –y = 10% (acceptance rate for invites) –Viral factor = 3 * 0.1 = 0.3 Engagement ﬂow, notiﬁcation channel –x = 6 (notiﬁcations) –y = 5% (acceptance rate for notiﬁcations) –Viral factor = 6 * 0.05 = 0.3 Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
Supplement with Ads Install ﬂow –x = 5 –y = 10% 0.5 + 0.3 = 0.8 –Viral factor = 5 * 0.1 = 0.5 NO GROWTH Engagement ﬂow, invite channel Paid ad for 30% additional flow Growth factor = 0.3 –x = 3 (invites) –y = 10% (acceptance rate for invites) 0.5 + 0.3 + 0.3 = 1.1 –Viral factor = 3 * 0.1 = 0.3 GROWING!!! Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
It’s total chaos! Magniﬁcation of Small Effects Malcolm Gladwell Connectors, mavens, salesmen Lorenz’ Butterﬂy Welcome back to the 60s and 90s!
Start Shareability Show Signs
WordPress › Add to Any Share/Save/ Bookmark Button « WordPress Plugins
Create connections (Hint: Keywords for multiple audiences) SnapShot of johnmccain.com (rank #56,772), barackobama.com (#842) - Compete
Don’t underestimate the power of the Dark Side... er, of recommendations...
YouTube provided 500% online video penetration for Google Worth the price? Why was YouTube so much more successful?
The Rise and Fall There goes MySpace... Why has Facebook taken off? And why is MySpace falling down?
Twitter Ripe for Experimentation
Tweeting Through the Ranks and Followers | O2S Media
TwitterCounter Stats Top 10 Leaderboard multiplication Magic of
Mmm... Power Laws
Show Me The Social!
Blip the Blip
Show the Badge
Make it visible
Reward the Rewarders (Double the Reward)
Make it easy to grow the network And... easy to REMOVE...
5,566 4,355 5,917 9,423
Feedback for Friendly Folks Uservoice.com (one of several choices for hosted feedback)
The (Social) Network Effect
LinkedIn - My First Few Months March 2004
A Year Later
5 Years Later
My LinkedIn network as of: March 16, 2009
The Power of a Retweet (twitip.com)
Retweet Inﬂuence = Tunkrank Source: The Noisy Channel (Daniel Tunkelang - Endeca) Pagerank for Twitter (I’ll take his word for it!)
Tunkrank.com Ego booster For the geeks To spread the meme
Power of Network to Give? Mike Volpe of HubSpot (@mvolpe) Dan Keldsen (@dankeldsen)
From Gaming iPhone Apps/Games
iDracula - iPhone App No leaderboard - how do I compare?
Zombie Attack! - iPhone App Leaderboard *AND* My Top Ten
Are you, your site and your content... Magnetic?
Is your site engaging? Or purely...
Make engagement stronger by giving users the tools to MAKE CHANGE HAPPEN
If you DO NOT support emergence inside and outside your company... You’re doing it wrong
Does Feedback Make an Impact?
Negative Feedback Works Too!
What do YOU think?
Does Emergence still mean the same thing to you?
Incredibly useful reading
DOW NLO www AD/V .slide IEW shar AT: dan. keld e.net/ sen/ Let’s Discuss... Dan Keldsen Co-founder @ Information Architected, Inc. dk<at>InformationArchitected<dot>com www.BizTechTalk.com www.linkedin.com/in/dankeldsen twitter.com/dankeldsen
Share Emergence - Get with it... or fade away.
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... Not Fade Away: The Complete Studio Recordings And More first pressing ... Gotta Get You Near Me ... “Not Fade Away” was produced by Universal ...
... Not Fade Away, ... (I Can’t Get No) ... The emergence of the Beatles and the Stones allows him to express his protest as a fashion ...
Dan Keldsen spoke at the Boston KM Forum this evening with the official topic of Emergence - Get with it or fade away. Basically, though, it was about ...
View 30407 Fade In posts, presentations, ... Eddie boy, please fade away. Embrace the... you any more. Yes, ... Emergence - Get with it... or fade away.
Emergence – Chapter Twenty-six ... had moved the fighting enough away that they could get the two ... letting a bloody awful day fade away. – ...
... they will not fade away. ... Mix - Paramore: Emergency [OFFICIAL VIDEO] YouTube; Paramore ... That's What You Get [OFFICIAL ...
Synonyms for fading away in Free Thesaurus. ... When asked if the one-day cricket is fading away due to the sudden emergence of ... fade away; fade out;