Published on November 14, 2012
EMEA Marketing TrendsWorkshopLUANNE TIERNEY Vice President Juniper Worldwide Partner Marke?ng Dubai, November 2012
IMPACT YOUR CAREER
GARTNER’S IT MEGA TRENDS Con/nued Social User Next Gen Use of Big Data Cloud Growth Experience Analy/cs Tablets App Stores & The Internet Mobility & Fabric Co-‐IT Marketplaces of Things Mobility Apps
TREND 1: SOCIAL MEDIA
SOCIAL MEDIA IN EMEA ü 232M Facebook users (world’s largest) ü 70% CIOs ﬁnd social media valuable in inﬂuencing buying ü 80% of high growth companies using social media Forrester 2012 European Travel Commission Internet Report 2012 BursonMarsteller Europe “Inside the Mind of the CIO” Study 2012
Europe has 1/3 of world’s social networkers Comscore 2012
HOW CANYOU USESOCIAL MEDIA?
TWEET LATESTFacebook is a great way to reach out to your customer base and start a NEWS, INSIGHTS,conversa/on TRENDS OR “WHAT’S GOT OUR ATTENTION”
What are some of the ideas you could start to share with your customers and internal clients on Twi^er? WHAT COULD YOU TWEET ABOUT?
TWITTER CAN IMPACT YOUR BRAND
• Promote offers• Give product/ services news• Create groups
DEVELOP YOUR BRAND ON LINKEDIN
What could you post on your company’s LinkedIn page?
ü Post contentü Follow-up with conversation
TREND 2: MOBILITY ü 55.1 M mobile users ü QR Code usage doubled for smartphone users ü Social media access via mobile 44% growth Comscore June 2012
DON’T PUSH TOO MUCH CONTENT
ONE MESSAGEPICK FOR MOBILE
CREATE MOBILE-FRIENDLY java content html 5interesting fun content finger funny friendly catchy timely audience short easy relevant one column headline css engaging eyecatching now MESSAGES
MOBILE-‐FRIENDLY MESSAGES 1. Minimal images 2. Don’t use ﬂash 3. Use headlines 4. <100 words @ page 5. Click to call
TREND 3: BUILD IT ONCE!
WE LIVE IN AVISUAL WORLD
TREND 4: INFOGRAPHICS
Juniper Cloud Infographic hp://bit.ly/vB2k9Y
TREND 5: INSTAGRAM
Instagram’s share of social market increased: 8,121 % in Singapore 2,028 % in the UK 843 % in New Zealand Digital Insights, Experian 2012
6 WAYS TO USE INSTAGRAM 1. Give behind scenes insights into company or team 2. Send customers evidence they ma^er to you 3. Promote & engage real-‐/me at events 4. Provide photos of event ajerwards 5. Visually record case studies of service work 6. Run compe//ons on Instagram
Introduce Your Engineers
Showcase Products & Services
TREND 6: GEO-‐LOCATION
Your current location: Dubai Luanne Tierney VP Juniper
Measuring Success GOOGLE ANALYTICS MEASURES: Unique Page Views Time on Page Total Pages Viewed Referring Traffic
Ques/ons to Ask 1. Am I getting positive exposure?2. Are my sales staff or engineers showing up online (Linkedin expert)3. Am I getting increased attendance at my events?
SIX TRENDS SOCIAL MEDIA DESIGN FOR MOBILE BUILD IT ONCE INFOGRAPHICS INSTAGRAM GEOLOCATION
TO DO TOP 3 Make site mobile ready ü Make sure your site is mobileACTIONS friendly. Build it once. Make marke/ng more visual ü Make your marketing more visual. Tweet valuable content ü Have one person on staff dedicated to content.
THANK YOU!Luanne Tierney Vice President, Worldwide Partner Marke/ng 1194 N. Mathilda Ave. Sunnyvale, CA 94089 www. twi^er.com/#!/ld/erney www.linkedin.com/in/luanne/erney firstname.lastname@example.org
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