EMEA Marketing Trends

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Information about EMEA Marketing Trends
Business & Mgmt

Published on November 14, 2012

Author: luannetierney

Source: slideshare.net


Current marketing trends that can impact you and your business.

EMEA Marketing TrendsWorkshopLUANNE  TIERNEY  Vice  President  Juniper  Worldwide  Partner  Marke?ng  Dubai,  November  2012  


GARTNER’S IT MEGA TRENDS Con/nued   Social  User   Next  Gen   Use  of   Big  Data  Cloud  Growth   Experience   Analy/cs   Tablets   App  Stores  &     The  Internet   Mobility  &     Fabric   Co-­‐IT   Marketplaces      of  Things   Mobility  Apps  


SOCIAL  MEDIA  IN  EMEA   ü  232M  Facebook  users  (world’s   largest)     ü  70%  CIOs  find  social  media   valuable  in  influencing  buying   ü  80%  of  high  growth  companies   using  social  media  Forrester  2012    European  Travel  Commission  Internet  Report  2012  BursonMarsteller  Europe  “Inside  the  Mind  of  the  CIO”  Study  2012      

Europe  has     1/3     of  world’s    social  networkers       Comscore  2012  


TWEET LATESTFacebook  is  a  great  way  to  reach  out  to  your  customer  base  and  start  a   NEWS, INSIGHTS,conversa/on   TRENDS OR “WHAT’S GOT OUR ATTENTION”

What  are  some  of  the  ideas  you  could  start    to  share  with  your  customers  and  internal  clients  on  Twi^er?   WHAT COULD YOU TWEET ABOUT?


•  Promote offers•  Give product/ services news•  Create groups


What  could  you  post    on  your  company’s   LinkedIn  page?  

ü  Post contentü  Follow-up with conversation

TREND  2:  MOBILITY   ü 55.1  M  mobile  users   ü QR  Code  usage  doubled   for  smartphone  users   ü Social  media  access  via   mobile  44%  growth     Comscore  June  2012  



CREATE MOBILE-FRIENDLY java content html 5interesting fun content finger funny friendly catchy timely audience short easy relevant one column headline css engaging eyecatching now MESSAGES

MOBILE-­‐FRIENDLY   MESSAGES    1.  Minimal  images  2.  Don’t  use  flash  3.  Use  headlines  4.  <100  words  @  page  5.  Click  to  call  




Juniper  Cloud   Infographic  hp://bit.ly/vB2k9Y  


Instagram’s  share  of  social  market  increased:  8,121  %  in  Singapore                          2,028  %  in  the  UK                                                843  %  in  New  Zealand     Digital  Insights,  Experian  2012  

6  WAYS  TO  USE  INSTAGRAM  1.  Give  behind  scenes  insights  into  company  or  team    2.  Send  customers  evidence  they  ma^er  to  you    3.  Promote  &  engage  real-­‐/me  at  events  4.  Provide  photos  of  event  ajerwards  5.  Visually  record  case  studies  of  service  work  6.  Run  compe//ons  on  Instagram  

Introduce  Your  Engineers  

Showcase  Products   &  Services  


Your current location: Dubai Luanne  Tierney   VP  Juniper  


Measuring  Success  GOOGLE ANALYTICS MEASURES: Unique Page Views Time on Page Total Pages Viewed Referring Traffic

Ques/ons  to  Ask  1.  Am I getting positive exposure?2.  Are my sales staff or engineers showing up online (Linkedin expert)3. Am I getting increased attendance at my events?


TO  DO   TOP  3     Make  site  mobile   ready   ü  Make sure your site is mobileACTIONS   friendly. Build it once. Make  marke/ng   more  visual   ü  Make your marketing more visual. Tweet  valuable   content   ü  Have one person on staff dedicated to content.

THANK YOU!Luanne  Tierney  Vice  President,  Worldwide  Partner  Marke/ng  1194  N.  Mathilda  Ave.  Sunnyvale,  CA  94089  www.  twi^er.com/#!/ld/erney  www.linkedin.com/in/luanne/erney  l/erney@juniper.net  

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