EMEA Marketing Trends

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Information about EMEA Marketing Trends
Business & Mgmt

Published on November 14, 2012

Author: luannetierney

Source: slideshare.net

Description

Current marketing trends that can impact you and your business.

EMEA Marketing TrendsWorkshopLUANNE  TIERNEY  Vice  President  Juniper  Worldwide  Partner  Marke?ng  Dubai,  November  2012  

IMPACT  YOUR   CAREER  

GARTNER’S IT MEGA TRENDS Con/nued   Social  User   Next  Gen   Use  of   Big  Data  Cloud  Growth   Experience   Analy/cs   Tablets   App  Stores  &     The  Internet   Mobility  &     Fabric   Co-­‐IT   Marketplaces      of  Things   Mobility  Apps  

TREND  1:    SOCIAL  MEDIA  

SOCIAL  MEDIA  IN  EMEA   ü  232M  Facebook  users  (world’s   largest)     ü  70%  CIOs  find  social  media   valuable  in  influencing  buying   ü  80%  of  high  growth  companies   using  social  media  Forrester  2012    European  Travel  Commission  Internet  Report  2012  BursonMarsteller  Europe  “Inside  the  Mind  of  the  CIO”  Study  2012      

Europe  has     1/3     of  world’s    social  networkers       Comscore  2012  

HOW CANYOU USESOCIAL MEDIA?

TWEET LATESTFacebook  is  a  great  way  to  reach  out  to  your  customer  base  and  start  a   NEWS, INSIGHTS,conversa/on   TRENDS OR “WHAT’S GOT OUR ATTENTION”

What  are  some  of  the  ideas  you  could  start    to  share  with  your  customers  and  internal  clients  on  Twi^er?   WHAT COULD YOU TWEET ABOUT?

TWITTER  CAN  IMPACT  YOUR  BRAND  

•  Promote offers•  Give product/ services news•  Create groups

DEVELOP  YOUR  BRAND    ON  LINKEDIN  

What  could  you  post    on  your  company’s   LinkedIn  page?  

ü  Post contentü  Follow-up with conversation

TREND  2:  MOBILITY   ü 55.1  M  mobile  users   ü QR  Code  usage  doubled   for  smartphone  users   ü Social  media  access  via   mobile  44%  growth     Comscore  June  2012  

DON’T  PUSH  TOO  MUCH  CONTENT  

ONE MESSAGEPICK FOR MOBILE

CREATE MOBILE-FRIENDLY java content html 5interesting fun content finger funny friendly catchy timely audience short easy relevant one column headline css engaging eyecatching now MESSAGES

MOBILE-­‐FRIENDLY   MESSAGES    1.  Minimal  images  2.  Don’t  use  flash  3.  Use  headlines  4.  <100  words  @  page  5.  Click  to  call  

TREND  3:  BUILD  IT  ONCE!  

WE LIVE IN AVISUAL WORLD

TREND  4:  INFOGRAPHICS  

Juniper  Cloud   Infographic  hp://bit.ly/vB2k9Y  

TREND  5:  INSTAGRAM  

Instagram’s  share  of  social  market  increased:  8,121  %  in  Singapore                          2,028  %  in  the  UK                                                843  %  in  New  Zealand     Digital  Insights,  Experian  2012  

6  WAYS  TO  USE  INSTAGRAM  1.  Give  behind  scenes  insights  into  company  or  team    2.  Send  customers  evidence  they  ma^er  to  you    3.  Promote  &  engage  real-­‐/me  at  events  4.  Provide  photos  of  event  ajerwards  5.  Visually  record  case  studies  of  service  work  6.  Run  compe//ons  on  Instagram  

Introduce  Your  Engineers  

Showcase  Products   &  Services  

TREND  6:  GEO-­‐LOCATION  

Your current location: Dubai Luanne  Tierney   VP  Juniper  

ENGAGE  

Measuring  Success  GOOGLE ANALYTICS MEASURES: Unique Page Views Time on Page Total Pages Viewed Referring Traffic

Ques/ons  to  Ask  1.  Am I getting positive exposure?2.  Are my sales staff or engineers showing up online (Linkedin expert)3. Am I getting increased attendance at my events?

SIX  TRENDS  SOCIAL  MEDIA   DESIGN  FOR  MOBILE   BUILD  IT  ONCE  INFOGRAPHICS   INSTAGRAM   GEOLOCATION  

TO  DO   TOP  3     Make  site  mobile   ready   ü  Make sure your site is mobileACTIONS   friendly. Build it once. Make  marke/ng   more  visual   ü  Make your marketing more visual. Tweet  valuable   content   ü  Have one person on staff dedicated to content.

THANK YOU!Luanne  Tierney  Vice  President,  Worldwide  Partner  Marke/ng  1194  N.  Mathilda  Ave.  Sunnyvale,  CA  94089  www.  twi^er.com/#!/ld/erney  www.linkedin.com/in/luanne/erney  l/erney@juniper.net  

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