eMarketing Techniques Conference_Google Tools May2 Goebel

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Information about eMarketing Techniques Conference_Google Tools May2 Goebel

Published on May 9, 2008

Author: kedc

Source: slideshare.net

Description

Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

Tools from Google to Grow your Business Web 2.0 Web 2.5 Web 3.0 By Dave Goebel [email_address] 440-289-3227

Agenda About Google Services and Tools Get New Customers Service Your Customers How To Get Started Future

About Google

Services and Tools

Get New Customers

Service Your Customers

How To Get Started

Future

 

About Google Search Business Advertising Cash Cow Innovators 70, 20, 10 Worlds Largest Network of Computers 10,000 + CPUs SaaS Software as a Service Consumerization of Technology

Search Business

Advertising

Cash Cow

Innovators

70, 20, 10

Worlds Largest Network of Computers

10,000 + CPUs

SaaS

Software as a Service

Consumerization of Technology

Comsumerization of Technology Easy to Use Like Google Search Box No Programmer Needed Drag and Drop Users Choose Apps and Services Use what you need

Easy to Use

Like Google Search Box

No Programmer Needed

Drag and Drop

Users Choose Apps and Services

Use what you need

Comsumerization of Technology " Consumer IT will affect every enterprise " said David Mitchell Smith, vice president and Gartner Fellow. "Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet and even the PC itself failed." " The usability, availability and reliability is compelling and is providing value to people ," Mr. Smith said. "Traditional enterprise software remains critical, but many functions can be accomplished through technologies designed for consumers."

" Consumer IT will affect every enterprise " said David Mitchell Smith, vice president and Gartner Fellow. "Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet and even the PC itself failed."

" The usability, availability and reliability is compelling and is providing value to people ," Mr. Smith said. "Traditional enterprise software remains critical, but many functions can be accomplished through technologies designed for consumers."

Search Engines Ultimate Business and Consumer Tool

Ultimate Business and Consumer Tool

The Importance of Search 7.3 billion searches conducted monthly in the U.S. Search engines organize and prioritize over 27 billion web pages. 85% of Internet users use search engines.

7.3 billion searches conducted monthly in the U.S.

Search engines organize and prioritize over 27 billion web pages.

85% of Internet users use search engines.

World Usage -- Internet World Stats, December, 2007

World Usage -- Internet World Stats, December, 2007

US Search Engine Market -Nielson Online, December 2007

What We Click 64.5% Click on Organic Listings 35.5% Click on Paid Listings

64.5% Click on Organic Listings

35.5% Click on Paid Listings

Organic and Paid Listings Organic Paid

Universal or Blended Search Results 1. 2 billion searched on Google in one week in Jan. 220 million universal search results 17% searches on Google showed at least one result with video, news, images, maps, weather, or stocks . 38% video, 34% news, 19% images, and 15% multiple types of results.

1. 2 billion searched on Google in one week in Jan.

220 million universal search results

17% searches on Google showed at least one result with video, news, images, maps, weather, or stocks .

38% video, 34% news, 19% images, and 15% multiple types of results.

 

 

 

How Does Google Search Work?

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) Formula for Google PageRank Source Larry Page PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web.

How Does The Google Bot Crawl Google Servers Your Servers Continuously crawls to look for new content Converts all files to HTML Stores files on Google Servers Determines relevancy of content and page Servers results < second Users clicks on result to go to your website

Continuously crawls to look for new content

Converts all files to HTML

Stores files on Google Servers

Determines relevancy of content and page

Servers results < second

Users clicks on result to go to your website

 

What does the Google Bot See

SEO Search Engine Optimization Free Visitors to your Website Free Organic listing on Google Google Webmaster Tools Free service includes “What Google knows about your website”. Google XML Sitemap

Search Engine Optimization

Free Visitors to your Website

Free Organic listing on Google

Google Webmaster Tools

Free service includes “What Google knows about your website”.

Google XML Sitemap

Google Services Marketing Research and Promote Sales Increase Revenue online and offline Operations Communicate and Collaborate Non Profit Free advertising and website search

Marketing

Research and Promote

Sales

Increase Revenue online and offline

Operations

Communicate and Collaborate

Non Profit

Free advertising and website search

Marketing Research Google Trends Google Zeitgeist Advertising and Promotion Google AdWords – Pay per Click YouTube - Free Google Analytics Google News

Research

Google Trends

Google Zeitgeist

Advertising and Promotion

Google AdWords – Pay per Click

YouTube - Free

Google Analytics

Google News

 

 

 

 

 

Google News New Alerts Select Keyword or Key Phrase Alerts emailed to you Press Release Summit to online Press Websites Get included in Google News

New Alerts

Select Keyword or Key Phrase

Alerts emailed to you

Press Release

Summit to online Press Websites

Get included in Google News

Increase Sales Google Base Upload your product catalog Manual, Spreadsheet, Feed Google Checkout eCommerce system Sell online and offer a convenient checkout method Free when use Google AdWords Local Search

Google Base

Upload your product catalog

Manual, Spreadsheet, Feed

Google Checkout

eCommerce system

Sell online and offer a convenient checkout method

Free when use Google AdWords

Local Search

 

 

 

 

 

Maps - Google Local Search Free to Add Your Business Info Hours Phone Numbers Reviews Directions Coupons Maps are the #1 Mobile Application

Free to Add Your Business Info

Hours

Phone Numbers

Reviews

Directions

Coupons

Maps are the #1 Mobile Application

 

 

 

Monetize Your Website Google AdSense Earn revenue from relevant ads on your site. AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them. For Content For Search For Mobile

Google AdSense

Earn revenue from relevant ads on your site. AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them.

For Content

For Search

For Mobile

 

 

Smoothie Break

Software as a Service Cloud Computing Huge Data Centers Google Microsoft Yahoo Low Cost Storage Low Cost Bandwidth Adoption of Broadband

Cloud Computing

Huge Data Centers

Google

Microsoft

Yahoo

Low Cost Storage

Low Cost Bandwidth

Adoption of Broadband

Cloud Computing “ It’s pretty clear that there’s an architectural shift going on. These occur every 10 or 20 years. The previous architecture was a proprietary network with PC clients called client-server computing. With this new architecture you’re always online ; every device can see every application; and the applications are stored in the cloud .” Eric Schmidt – CEO Google

“ It’s pretty clear that there’s an architectural shift going on. These occur every 10 or 20 years. The previous architecture was a proprietary network with PC clients called client-server computing. With this new architecture you’re always online ; every device can see every application; and the applications are stored in the cloud .”

Google Apps Gmail 6.6 Gigs of Free Storage Docs Share docs and collaborate Calendar Spreadsheet Sites Create your own web pages Now Integrated with Salesforce.com

Gmail

6.6 Gigs of Free Storage

Docs

Share docs and collaborate

Calendar

Spreadsheet

Sites

Create your own web pages

Now Integrated with Salesforce.com

 

 

 

 

 

Other Services iGoogle Personalized portal Personalized search Google Gadgets Allows users to add a service to their webpage, iGoogle, or Desktop Search

iGoogle

Personalized portal

Personalized search

Google Gadgets

Allows users to add a service to their webpage, iGoogle, or Desktop Search

 

 

 

Google Analytics Free website stats tool Find out what people are doing on your website Use it to set goals for website Measure and Communicate results

Free website stats tool

Find out what people are doing on your website

Use it to set goals for website

Measure and Communicate results

 

 

More Tools Google Math Put problem in search box Get Answer in Results Page Google 411 Free Local Voice Search Connects Call 1-800-466-4411

Google Math

Put problem in search box

Get Answer in Results Page

Google 411

Free Local Voice Search

Connects Call

1-800-466-4411

More Tools Google Interpreter Translates web pages from English and back Google Notes Keep notes in one place Google Reader Checks your favorite website for new content

Google Interpreter

Translates web pages from English and back

Google Notes

Keep notes in one place

Google Reader

Checks your favorite website for new content

More Tools UPS tracking FedEx tracking USPS tracking Vehicle ID (VIN) numbers UPC codes Telephone area codes Patent numbers

UPS tracking

FedEx tracking

USPS tracking

Vehicle ID (VIN) numbers

UPC codes

Telephone area codes

Patent numbers

More Tools Google Desktop Search Google Toolbar Google Site Search Google Pack Free anti spam software

Google Desktop Search

Google Toolbar

Google Site Search

Google Pack

Free anti spam software

How to get Started Create a Google Account Choose the Services that you would like Some Services Require Code to be added to your website Google Analytics Google Adsense

Create a Google Account

Choose the Services that you would like

Some Services Require Code to be added to your website

Google Analytics

Google Adsense

Future Personalization iGoogle Symantec Web Universal Search Results Video, Blog, News, Images Mobile Search People Searching from iPhones SaaS Software as a Service

Personalization

iGoogle

Symantec Web

Universal Search Results

Video, Blog, News, Images

Mobile Search

People Searching from iPhones

SaaS

Software as a Service

Other Providers Yahoo Microsoft Microhoo Zoho Salesforce

Yahoo

Microsoft

Microhoo

Zoho

Salesforce

Resources www.google.com www.googlegroups.com www.goebelgroup.com

www.google.com

www.googlegroups.com

www.goebelgroup.com

Contact Info Dave Goebel [email_address] 440-289-3227 www.goebelgroup.com

Dave Goebel

[email_address]

440-289-3227

www.goebelgroup.com

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