eMarketing Techniques Conference_eLearning and Web Video

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Information about eMarketing Techniques Conference_eLearning and Web Video

Published on May 9, 2008

Author: kedc

Source: slideshare.net

Description

Mark Turkeltaub, Director of Business Development at Mind Grab Media, discusses the eLearning and Web Video at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

THE MEDIA LANDSCAPE HAS CHANGED

SILENT FILMS

TALKIES

RADIO

TELEVISION

GORILLA

INTERNET

CENTER OF GRAVITY

“ But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that -”eventually”- online becomes the main business.” BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007 NEW YORK TIMES QUOTE

INTERNET USE UP TELEVISION VIEWING DOWN

INCOME OVER $40K 91% HAVE ACCESS

COLLEGE DEGREE 93% HAVE ACCESS

BABY BOOMERS (50-64) THOSE WE SAID WOULD NOT ADAPT 70% SHOPPED ONLINE

HOW DO WE TAKE ADVANTAGE??

 

ONLINE NEWS PAPERS

BRICK & MORTAR

E-LEARNING

 

 

 

2007 USER GENERATED VIDEOS (UGV) 22 BILLION VIEWS

48% OF ALL USERS WATCHED A UGV

MALES 18-34 75% WATCHED AT LEAST ONE UGV PER WEEK

 

WHAT DO THEY ALL HAVE IN COMMON?

VIDEO

According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.

MUSIC VIDEO ENTERTAINMENT NEWS E-LEARNING PODCASTS

HOW DO YOU BUILD A BRAND WITH WEB VIDEO?

 

TRAINING

SELF-PROMOTION

MARKETING LAUNCH

RE-PURPOSING CONTENT

 

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