Published on March 1, 2014
Email Sales Copy Template Here is a template to serve as a guide to writing successful email sales copy. Trust with your readers is the most important Text-only emails usually work best. Most business emails are text. They work because they factor in driving sales, and this takes time. break the usual pattern of designed HTML email newsletters to get your readers’ attention. Only make a commercial offer once you Explain your value proposition, increase the value by including bonuses, and introduce urgency have consistently delivered exceptional value for free. and scarcity by saying when your offer expires. A money back guarantee also provides peace of mind. Use the word “because” to explain why you Use a size 16+ font so it’s easy to read on a mobile device. Pro Tip: Write your email as if you were writing to one person not an entire list. È When you’re ready to make a commercial offer to your readers, use this format as a guide. are making your commercial offer. Keep your normal tone of voice and be Have your calls to action link to one page only (you don’t want any confusing options). friendly (don’t turn into a crazy pushy salesman with highlighter pen and CAPITALS!) Remember that the purpose of the email is to get readers to click through to the sales page (not to make the actual sale.) Remember: You have an ongoing PSs are the last thing people read, so reiterate you call to action there. Before the offer expires, send a gentle reminder follow up email to people who have clicked the relationship with readers, so no hard sell! link but not bought yet. Email Area Example Why it works From Adam Franklin It’s from a person (not a company). Subject What are your marketing plans for 2014? It’s specific. Greeting Hi Sam, How are you? If you have set your marketing goals but need a framework to help you achieve them, perhaps we can help. It’s personal and friendly. As you know, Toby and I are committed to giving away most of our IP for free to help you with your web marketing. However I am writing to you because we reserve our very best stuff, where the 10X value lies, for people who are ready to take action and amplify their results. I want to invite you to take a look at our web marketing online course. All the concepts are out of our new book Web Marketing That Works. If this isn’t for you and you're happy using our free tools for now, no sweat. I'll see you next week for the regular edition of our newsletter. However if you are interested, you can join 101 people who’ve already enrolled in the course. You’re explaining how you can solve their problem and why they should listen. Problem or pain point Offer Opt-out Social proof Free Download at http://www.bluewiremedia.com.au/email-sales-copy-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media You can identify and relate with the reader’s problem. If readers aren’t ready it gives them an out without feeling guilty. There’s safety in numbers. © 2014 by Bluewire Media v2.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
What they get Check out the 8 module course curriculum, plus the five bonuses. You explain exactly what is on offer and link to the sales page. Value proposition Explain the value (a combination of convenience and actual dollars). Picture the future This course is exactly what we use with our private clients who happily pay thousands of dollars for the advice. You can now access the identical information from the convenience of your home or office, and at a fraction of the price. As a special offer, please use the discount code LAUNCH to save $100 off the regular price of $297 -- until close of business this Friday 20th ___. Secure your place. Imagine what one new client or one valuable contact would mean for your business this year. Risk-free guarantee As always our products come with a money-back guarantee, no questions asked. It provides peace of mind for the buyer. Questions If you've got any questions, please hit reply or call me on 1300 258 394. It shows you care and are accessible, especially by giving your phone number. Sign-off Cheers, Adam. PS. Here’s that link again. I look forward to working with you. It’s friendly and natural. Signature Adam Franklin Marketing Manager Use your normal email signature with your details on it. Unsubscribe 1300 258 394 If you aren't interested in emails from me or Bluewire Media, you can unsubscribe instantly. Always include an unsubscribe button, so you are spam compliant. Urgency and scarcity Post script Free Download at http://www.bluewiremedia.com.au/email-sales-copy-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media It introduces scarcity and urgency. It helps readers picture themselves having acquired these new skills and how much their life or business will have improved. PSs are the last thing people read so reiterate your call to action. © 2014 by Bluewire Media v2.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
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