Email, push and marketing

40 %
60 %
Information about Email, push and marketing
Technology

Published on March 4, 2014

Author: NxtbookMedia

Source: slideshare.net

"Email, Push and Marketing Best Practices for Digital Content Businesses" – Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge your approach.

• Their website and Facebook page both promote their iOS app, back issues, subscription offers, etc.

Promoting digital edition via the website, Facebook and subscription offers

Subscription Offers

Social Media • Promote Specific Features • Poll Audience on App • Post Launch Video

Social Media – What Outlet is Driving Traffic • • • • • Facebook – 73% Twitter – 12% LinkedIn – 12 % Pinterest – 2% Tumblr - <1%

Social Media Audience Development Magazine: Try a direct-topurchase Twitter promotion. Bonnier, says Winn, uses almost every holiday to promote. One Twitter example he shared with the audience was from Parenting magazine: “Happy Earth Day! Go green and get @Parenting paperfree on your iPad. A year subscription is only $9.99!”

Develop the Message • Create landing page • Create video promotion / tutorial • Identify top reasons for using the app

Email – Increasing Open Rates Timing • Standard • Importance of A/B Reminder Blast • Content • Timing Subject Lines – Keep it short, specific • Check out the new Retail Merchandiser • February Digital Edition • Retail Merchandiser - Ninja Turtles Special

Social Media

Events • Publish event guides, maps, etc in the app. • Obtain a short URL and QR code. Promote that in posters, booths, brochures and other print materials related to the event. • Use contests, and prizes to promote downloads.

Using Tracking Stats to Find Readers • Look at referring data – where are readers coming from? Blogs, social media, email? • Blogs – cross promote, banner ads • Associations – cross promote, special offers, banner ads

Add a comment

Related presentations

Related pages

Push Marketing | What is Push Marketing?

Push Marketing. Explore the Strategy of Push Marketing. All advertising can fall into two broad categories – push and pull. Push advertising tries to ...
Read more

Définition : Push mail » Définitions marketing

Définition : Push mail. Ecrit par B.Bathelot, mis à jour le 26 juillet 2012. Glossaires : Email marketing. Le push mail ou push email est le principe par ...
Read more

Email Marketing How to Push Send and Grow ... - Copyblogger

Think email marketing is dead? Not only is it alive and kicking, it remains the most effective and profitable way to turn prospects into customers.
Read more

Push-Medien – Wikipedia

Als Push-Medien werden Medien bezeichnet, bei denen der Informationsfluss vom Sender gesteuert wird und der Kommunikationsfluss primär in einer Richtung ...
Read more

EPush - Data-Driven Automotive Email & Conquest Marketing ...

Increase Your Market Share with Provable ROI. Data Driven Automotive Marketing Solutions for CRM Hygiene, Reanimation, Conquesting & Email Marketing.
Read more

Push Mobile Marketing -- App Notifications Vs. Messaging

Push Mobile Marketing — App Notifications Vs. ... we will delve into some of the more innovative push marketing ... similar to the way email ...
Read more

Can Mobile Push Notifications Replace Marketing Emails?

Can Mobile Push Notifications Replace Marketing Emails? Smartphone notifications are all the rage. Contributor Aaron Strout explores when they're useful ...
Read more

Difference Between Push & Pull Marketing | Chron.com

The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing ...
Read more

Gmail - Email from Google

Gmail is email that's intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.
Read more

pushemailmarketing.com

Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more