Published on March 4, 2014
"Email, Push and Marketing Best Practices for Digital Content Businesses" – Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge your approach.
• Their website and Facebook page both promote their iOS app, back issues, subscription offers, etc.
Promoting digital edition via the website, Facebook and subscription offers
Social Media • Promote Specific Features • Poll Audience on App • Post Launch Video
Social Media – What Outlet is Driving Traffic • • • • • Facebook – 73% Twitter – 12% LinkedIn – 12 % Pinterest – 2% Tumblr - <1%
Social Media Audience Development Magazine: Try a direct-topurchase Twitter promotion. Bonnier, says Winn, uses almost every holiday to promote. One Twitter example he shared with the audience was from Parenting magazine: “Happy Earth Day! Go green and get @Parenting paperfree on your iPad. A year subscription is only $9.99!”
Develop the Message • Create landing page • Create video promotion / tutorial • Identify top reasons for using the app
Email – Increasing Open Rates Timing • Standard • Importance of A/B Reminder Blast • Content • Timing Subject Lines – Keep it short, specific • Check out the new Retail Merchandiser • February Digital Edition • Retail Merchandiser - Ninja Turtles Special
Events • Publish event guides, maps, etc in the app. • Obtain a short URL and QR code. Promote that in posters, booths, brochures and other print materials related to the event. • Use contests, and prizes to promote downloads.
Using Tracking Stats to Find Readers • Look at referring data – where are readers coming from? Blogs, social media, email? • Blogs – cross promote, banner ads • Associations – cross promote, special offers, banner ads
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